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LOSS PER SHARE - Components of loss per share (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Earnings Per Share [Abstract]    
Net loss attributable to common stockholders $ (418,577) $ (163,611)
Weighted average shares outstanding:    
Basic and diluted 753,178,202 613,383,473
Loss per share:    
Basic and diluted $ 0.00 $ 0.00