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CONVERTIBLE NOTES PAYABLE, AT FAIR VALUE - Fair values of convertible notes payable (Details) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Fair Value Disclosures [Abstract]    
Interest expense recorded upon issuance of the convertible note payable $ (221,163) $ (49,982)
Interest recapture on fair value re-measurement of the convertible note payable 23,739 (9,298)
Total $ (197,424) $ (59,280)