X0303 4 2009-05-21 0 0001080359 ALLOY INC ALOY 0001106085 JOHNSON JAMES K JR C/O ALLOY, INC. 151 W. 26TH ST., 11TH FLOOR NEW YORK NY 10001 1 1 0 0 President and COO Common Stock 2009-05-21 4 A 0 102929 0.01 A 511720 D 102,929 shares granted as Restricted Stock under the Company's 2007 Employee, Director and Consultant Stock Incentive Plan. Pursuant to the Restricted Stock Agreement under which this grant was made, the Company has the right to repurchase the shares under certain circumstances, which repurchase right will lapse with respect to 34,309 shares on March 30, 2010 and with respect to 34,310 shares on each of March 30 2011 and 2012. /s/ James K. Johnson, Jr. 2009-05-26