X0202 4 2007-04-05 0 0001080359 ALLOY INC ALOY 0001106085 JOHNSON JAMES K JR C/O ALLOY, INC. 151 W. 26TH ST., 11TH FLOOR NEW YORK NY 10001 1 1 0 0 President and COO Common Stock 2007-04-05 4 A 0 15164 0.01 A 372715 D 15,164 shares granted as restricted stock under the Company?s Amended and Restated 1997 Employee, Director and Consultant Stock Option and Stock Incentive Plan. Pursuant to a restricted stock agreement, under which the grant was made, the Company has the right to repurchase the shares in certain circumstances, which repurchase right will lapse with respect to 5,054 shares on April 5, 2008 and with respect to 5,055 shares on each of April 5, 2009 and April 5, 2010. Represents the total amount of securities beneficially owned upon learning that 2,500 less shares had inadvertently been omitted from previous filings. James K. Johnson, Jr. 2007-04-09