X0202 4/A 2005-09-26 2005-09-28 0 0001080359 ALLOY INC ALOY 0001106085 JOHNSON JAMES K JR C/O ALLOY, INC. 151 W. 26TH ST., 11TH FLOOR NEW YORK NY 10001 1 1 0 0 President, CFO and COO Common Stock 2005-09-26 4 S 0 3262 5.18 D 1364195 D Common Stock 2005-09-26 4 S 0 465 5.19 D 1363730 D Common Stock 2005-09-26 4 S 0 3000 5.20 D 1360730 D Common Stock 2005-09-26 4 S 0 900 5.22 D 1359830 D Common Stock 2005-09-26 4 S 0 1173 5.23 D 1358657 D Common Stock 2005-09-26 4 S 0 600 5.25 D 1358057 D Common Stock 2005-09-27 4 S 0 1465 5.07 D 1356592 D Common Stock 2005-09-27 4 S 0 1500 5.08 D 1355092 D Common Stock 2005-09-27 4 S 0 1500 5.12 D 1353592 D Common Stock 2005-09-27 4 S 0 35 5.13 D 1353557 D This amendment is being filed soley to correct the amount of securities beneficially owned following the reported transaction. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 23, 2005. This amount includes 10,000 shares of restricted stock that were issued under the Company's Amended and Restated 1997 Employee, Director and Consultant Stock Option and Stock Incentive Plan, as amended, and that were previously reported on May 12, 2005. /s/ James K. Johnson, Jr. 2005-11-23