X0303 4 2009-08-03 0 0001080359 ALLOY INC ALOY 0001106084 DIAMOND MATTHEW C C/O ALLOY, INC. 151 WEST 26TH STREET, 11TH FLOOR NEW YORK NY 10001 1 1 0 0 Chairman and CEO Common Stock 2009-08-03 4 A 0 176525 0.01 A 705529 D Common Stock 2009-08-03 4 A 0 47506 0.01 A 753035 D Stock Option (Right to Buy) 6.35 2009-08-03 4 A 0 234235 0.00 A 2010-03-30 2019-08-03 Common Stock 234235 366155 D 176,525 shares granted as Restricted Stock under the Company's Amended and Restated 2007 Employee, Director and Consultant Stock Incentive Plan. Pursuant to the Restricted Stock Agreement under which this grant was made, the Company has the right to repurchase the shares under certain circumstances, which repurchase right will lapse with respect to 58,841 shares on March 30, 2010 and with respect to 58,842 shares on each of March 30, 2011 and 2012. 47,506 shares granted as Restricted Stock under the Company's Amended and Restated 2007 Employee, Director and Consultant Stock Incentive Plan. Pursuant to the Restricted Stock Agreement under which this grant was made, the Company has the right to repurchase the shares under certain circumstances, which repurchase right will lapse immediately upon completion of the grant. 78,078 options to purchase the Company's common stock vest on each of March 30, 2010 and 2011 and 78,079 options vest on March 30, 2012. /s/ Matthew C. Diamond 2009-08-04