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STOCK OPTIONS AND WARRANTS - Incentive Stock Option Transactions (Details) (Incentive stock options, USD $)
9 Months Ended 12 Months Ended
Sep. 30, 2013
Dec. 31, 2012
Option/Warrant Shares    
Outstanding 15,766,667 6,390,000
Granted 44,500,000 15,000,000
Transferred from non-employee options   200,000
Exercised (900,000) (5,823,333)
Expired/Returned (500,000)  
Outstanding 58,866,667 15,766,667
Exercisable 50,116,667  
Weighted Average Remaining Life, Exercisable, September 30, 2013 (years) 9 years 7 months 6 days  
Exercise Price    
Outstanding   $ 0.00125
Transferred from non-employee options   $ 0.05
Exercised $ 0.00125  
Expired/Returned $ 0.05  
Weighted Average Exercise Price    
Outstanding $ 0.06 $ 0.00125
Granted $ 0.04 $ 0.06
Transferred from non-employee options      
Exercised      
Expired/Returned      
Outstanding $ 0.05 $ 0.06
Weighted Average Exercise Price Exercisable, September 30, 2013 $ 0.06  
Minimum
   
Exercise Price    
Outstanding $ 0.00125  
Granted $ 0.05 $ 0.05
Exercised   $ 0.00125
Outstanding $ 0.05 $ 0.00125
Exercisable $ 0.05  
Maximum
   
Exercise Price    
Outstanding $ 0.10  
Granted $ 0.15 $ 0.15
Exercised   $ 0.15
Outstanding $ 0.15 $ 0.10
Exercisable $ 0.15