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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Detail Textuals) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Segment
Institution
Sep. 30, 2012
Finite-Lived Intangible Assets [Line Items]        
Number of financial institutions at which company's cash and cash equivalents are held     2  
Property and equipment estimated useful lives     three to seven years  
Property and equipment depreciation method     straight-line method  
Non-cash items included incurred in research and development $ 137,500 $ 0 $ 412,500 $ 0
Number of operating segment     1  
General and administrative expense
       
Finite-Lived Intangible Assets [Line Items]        
Depreciation of property and equipment 17,313 0 51,525 0
Sales and marketing expenses
       
Finite-Lived Intangible Assets [Line Items]        
Advertising costs $ 23,615 $ 0 $ 29,371 $ 0
Patents and Trademark
       
Finite-Lived Intangible Assets [Line Items]        
Number of patents issued     5  
Amortization method of patents     straight-line method  
Patents and Trademark | Minimum
       
Finite-Lived Intangible Assets [Line Items]        
Estimated lives of patents     17 years  
Patents and Trademark | Maximum
       
Finite-Lived Intangible Assets [Line Items]        
Estimated lives of patents     20 years