Consolidated Statements of Changes in Stockholders' Equity (Deficit) (USD $)	Convertible Preferred Stock	Common Stock	Deferred Consulting Fees	Additional Paid-In Capital	Treasury Stock	Deficit Accumulated During the Development Stage	Total
Balance (in shares) at Nov. 10, 1999							4,278,000
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of initial 4,278,000 shares on November 10, 1999		$ 4,278		$ 16,595			$ 20,873
Issuance of initial 4,278,000 shares on November 10, 1999 (in shares)		4,278,000
Issuance of shares of common stock in exchange for services		1,232		35,728			36,960
Issuance of shares of common stock in exchange for services (in shares)		1,232,000
Issuance of shares of common stock		2,090		60,610			62,700
Issuance of shares of common stock (in shares)		2,090,000
Stock issuance costs				(13,690)			(13,690)
Net loss						(54,113)	(54,113)
Balance at Dec. 31, 1999		7,600		99,243		(54,113)	52,730
Balance (in shares) at Dec. 31, 1999		7,600,000
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		240	(40,800)	40,560
Issuance of shares of common stock in exchange for services (in shares)		240,000
Issuance of shares of common stock		5,450		921,050			926,500
Issuance of shares of common stock (in shares)		5,449,999
Stock issuance costs				(16,335)			(16,335)
Fair value of non-employee stock options				50,350			50,350
Amortization of deferred consulting fees			20,117				20,117
Net loss						(367,829)	(367,829)
Balance at Dec. 31, 2000		13,290	(20,683)	1,094,868		(421,942)	665,533
Balance (in shares) at Dec. 31, 2000		13,289,999
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock		218		77,723			77,941
Issuance of shares of common stock (in shares)		217,500
Issuance of shares of common stock and stock options for acquisition of subsidiary		2,000		736,000			738,000
Issuance of shares of common stock and stock options for acquisition of subsidiary (in shares)		2,000,000
Exercise of options		1,450		230,609			232,059
Exercise of options (in shares)		1,450,368
Fair value of non-employee stock options				323,250			323,250
Issuance of stock options				15,000			15,000
Amortization of deferred consulting fees			20,683				20,683
Net loss						(1,052,299)	(1,052,299)
Balance at Dec. 31, 2001		16,958		2,477,450		(1,474,241)	1,020,167
Balance (in shares) at Dec. 31, 2001		16,957,867
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock		3,377		687,223			690,600
Issuance of shares of common stock (in shares)		3,376,875
Fair value of non-employee stock options				94,000			94,000
Salary due to shareholder contributed capital				15,000			15,000
Return of shares of common stock related to purchase price adjustment		(1,000)		(353,000)			(354,000)
Return of shares of common stock related to purchase price adjustment (in shares)		(1,000,000)
Net loss						(1,195,753)	(1,195,753)
Balance at Dec. 31, 2002		19,335		2,920,673		(2,669,994)	270,014
Balance (in shares) at Dec. 31, 2002		19,334,742
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		143		23,857			24,000
Issuance of shares of common stock in exchange for services (in shares)		143,000
Issuance of shares of common stock		22,512		1,387,109			1,409,621
Issuance of shares of common stock (in shares)		22,512,764
Stock issuance costs				(49,735)			(49,735)
Fair value of non-employee stock options				213,300			213,300
Net loss						(1,107,120)	(1,107,120)
Balance at Dec. 31, 2003		41,990		4,495,204		(3,777,114)	760,080
Balance (in shares) at Dec. 31, 2003		41,990,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock		18,600		939,881			958,481
Issuance of shares of common stock (in shares)		18,600,000
Stock issuance costs				(25,000)			(25,000)
Fair value of non-employee stock options				493,600			493,600
Net loss						(1,406,506)	(1,406,506)
Balance at Dec. 31, 2004		60,590		5,903,685		(5,183,620)	780,655
Balance (in shares) at Dec. 31, 2004		60,590,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock		3,000		102,000			105,000
Issuance of shares of common stock (in shares)		3,000,000
Fair value of non-employee stock options				286,762			286,762
Net loss						(1,266,811)	(1,266,811)
Balance at Dec. 31, 2005		63,590		6,292,447		(6,450,431)	(94,394)
Balance (in shares) at Dec. 31, 2005		63,590,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		1,200		53,800			55,000
Issuance of shares of common stock in exchange for services (in shares)		1,200,000
Exercise of options		4,300		(3,870)			430
Exercise of options (in shares)		4,300,000
Shares retired upon cancellation of consulting agreements		(1,200)		1,080			(120)
Shares retired upon cancellation of consulting agreements (in shares)		(1,200,000)
Exercise of warrants		5,550		49,950			55,500
Exercise of warrants (in shares)		5,550,000
Fair value of employee stock options				135,098			135,098
Fair value of non-employee stock options				215,463			215,463
Fair value of warrants issued for deferred finance charges				392,376			392,376
Net loss						(1,607,017)	(1,607,017)
Balance at Dec. 31, 2006		73,440		7,136,344		(8,057,448)	(847,664)
Balance (in shares) at Dec. 31, 2006		73,440,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Fair value of employee stock options				67,651			67,651
Fair value of non-employee stock options				47,692			47,692
Recognition of beneficial conversion feature				375,000			375,000
Net loss						(1,117,334)	(1,117,334)
Balance at Dec. 31, 2007		73,440		7,626,687		(9,174,782)	(1,474,655)
Balance (in shares) at Dec. 31, 2007		73,440,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Fair value of warrants issued in conjunction with debt financing				25,000			25,000
Fair value of employee stock options				19,720			19,720
Fair value of non-employee stock options				28,752			28,752
Net loss						(931,338)	(931,338)
Balance at Dec. 31, 2008		73,440		7,700,159		(10,106,120)	(2,332,521)
Balance (in shares) at Dec. 31, 2008		73,440,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		7,200		40,500			47,700
Issuance of shares of common stock in exchange for services (in shares)		7,200,000
Shares issued for conversion of notes payable and accrued interest		48,750		263,291			312,041
Shares issued for conversion of notes payable and accrued interest (in shares)		48,750,000
Fair value of warrants issued in conjunction with debt financing				15,450			15,450
Fair value of non-employee stock options				1,524			1,524
Net loss						(694,910)	(694,910)
Balance at Dec. 31, 2009		129,390		8,020,924		(10,801,030)	(2,650,716)
Balance (in shares) at Dec. 31, 2009		129,390,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		25,950		182,650			208,600
Issuance of shares of common stock in exchange for services (in shares)		25,950,000
Fair value of warrants issued in conjunction with debt financing				20,143			20,143
Fair value of non-employee stock options				364			364
Net loss						(721,841)	(721,841)
Balance at Dec. 31, 2010		155,340		8,224,081		(11,522,871)	(3,143,450)
Balance (in shares) at Dec. 31, 2010		155,340,506
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		1,000		29,000			30,000
Issuance of shares of common stock in exchange for services (in shares)		1,000,000
Contribution of common stock from related parties				95,594	(95,594)
Contribution of common stock from related parties (in shares)		(12,000,000)
Purchase of common stock for treasury					(17,795)		(17,795)
Purchase of common stock for treasury (in shares)		(17,795,903)
Sale of common stock		15,500		384,500			400,000
Sale of common stock (in shares)		15,500,000
Issuance of shares for stock issuance costs		2,100		(2,100)
Issuance of shares for stock issuance costs (in shares)		2,100,000
Stock issuance costs				(40,000)			(40,000)
Exercise of options		1,000		9,000			10,000
Exercise of options (in shares)		1,000,000
Fair value of warrants issued in conjunction with debt financing				21,275			21,275
Fair value of employee stock options				47,658			47,658
Fair value of non-employee stock options				48,374			48,374
Net loss						(665,113)	(665,113)
Balance at Dec. 31, 2011		174,940		8,817,382	(113,389)	(12,187,984)	(3,309,051)
Balance (in shares) at Dec. 31, 2011		145,144,603
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock in exchange for services		1,000		45,500			46,500
Issuance of shares of common stock in exchange for services (in shares)		1,000,000
Issuance of shares of common stock		44,111		1,015,889			1,060,000
Issuance of shares of common stock (in shares)		44,111,111
Issuance of stock for licensing		2,222		97,778			100,000
Issuance of stock for licensing (in shares)		2,222,222
Issuance of stock for trademarks, etc.		2,222		97,778			100,000
Issuance of stock for trademarks, etc. (in shares)		2,222,222
Shares issued for conversion of notes payable and accrued interest		12,925		568,639			581,564
Shares issued for conversion of notes payable and accrued interest (in shares)		12,923,622
Exercise of options		10,491		2,622			13,113
Exercise of options (in shares)		10,490,996
Exercise of warrants		333		49,667			50,000
Exercise of warrants (in shares)		333,333
Fair value of employee stock options				332,036			332,036
Fair value of non-employee stock options				11,638			11,638
Forgiveness of debt-related party				349,000			349,000
Net loss						(1,199,057)	(1,199,057)
Balance at Dec. 31, 2012		248,244		11,387,929	(113,389)	(13,387,041)	(1,864,257)
Balance (in shares) at Dec. 31, 2012		218,448,109
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of shares of common stock		4,811		230,189			235,000
Issuance of shares of common stock (in shares)		4,811,111
Issuance of shares of preferred stock	1,000,000						1,000,000
Issuance of shares of preferred stock (in shares)	33,333,333
Shares issued for conversion of notes payable and accrued interest		10,875		251,125			262,000
Shares issued for conversion of notes payable and accrued interest (in shares)		10,875,000
Exercise of options		3,335		14,584			17,919
Exercise of options (in shares)		3,335,000
Exercise of warrants		1,000		9,000			10,000
Exercise of warrants (in shares)		1,000,000
Fair value of employee stock options				332,598			332,598
Deemed dividend distribution				(1,000,000)			(1,000,000)
Net loss						(15,906,647)	(15,906,647)
Balance at Mar. 31, 2013	$ 1,000,000	$ 268,265		$ 11,225,425	$ (113,389)	$ (29,293,688)	$ (16,913,387)
Balance (in shares) at Mar. 31, 2013	33,333,333	238,469,220