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STOCK OPTIONS AND WARRANTS - Incentive Stock Option Transactions (Details 1) (Incentive stock options, USD $)
3 Months Ended 12 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]    
Option Shares Outstanding, Beginning balance 15,766,667 6,390,000
Option Shares Granted 3,500,000 15,000,000
Option/Warrant transferred to employee options   200,000
Option Shares Exercised (900,000) (5,823,333)
Option Shares Expired      
Option Shares Outstanding, Ending balance 18,366,667 15,766,667
Option Shares Exercisable, March 31, 2013 11,116,667  
Weighted Average Remaining Life, Exercisable, March 31, 2013 (years) 9 years 8 months 12 days  
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Exercise Price [Roll Forward]    
Exercise Price Outstanding, Beginning balance   $ 0.00125
Exercise Price transferred to employee options   $ 0.05
Exercise Price Exercised $ 0.00125  
Exercise Price Expired/Returned      
Exercise Price Exercisable, March 31, 2013 $ 0.05  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]    
Weighted Average Exercise Price Outstanding, Beginning balance $ 0.06 $ 0.00125
Weighted Average Exercise Price Granted $ 0.06 $ 0.06
Weighted Average transferred to employee options     
Weighted Average Exercise Price Exercised      
Weighted Average Exercise Price Expired      
Weighted Average Exercise Price Outstanding, Ending balance $ 0.06 $ 0.06
Weighted Average Exercise Price Exercisable, March 31, 2013 $ 0.07  
Minimum
   
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Exercise Price [Roll Forward]    
Exercise Price Outstanding, Beginning balance $ 0.00125  
Exercise Price Granted $ 0.05 $ 0.05
Exercise Price Exercised   $ 0.00125
Exercise Price Outstanding, Ending balance $ 0.05 $ 0.00125
Maximum
   
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Exercise Price [Roll Forward]    
Exercise Price Outstanding, Beginning balance $ 0.10  
Exercise Price Granted $ 0.15 $ 0.15
Exercise Price Exercised   $ 0.15
Exercise Price Outstanding, Ending balance $ 0.15 $ 0.10
Exercise Price Exercisable, March 31, 2013 $ 0.15