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STOCK OPTIONS AND WARRANTS - Non-Employee Stock Option/Warrant Activity (Details) (Stock Options and Warrants, USD $)
3 Months Ended 12 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding [Roll Forward]    
Option/Warrant Shares Outstanding, Beginning balance 82,807,221 15,585,996
Option/Warrant Shares Granted 38,144,444 72,422,221
Option/Warrant transferred to employee options   (200,000)
Option/Warrant Shares Exercised (3,435,000) (5,000,996)
Option/Warrant Shares Expired/Returned      
Option/Warrant Shares Outstanding, Ending balance 117,516,665 82,807,221
Option/Warrant Shares Exercisable, March 31, 2013 117,516,665  
Weighted Average Remaining Life, Exercisable, March 31, 2013 (years) 7 years 4 months 24 days  
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Exercise Price [Roll Forward]    
Exercise Price transferred to employee options   $ (0.05)
Exercise Price Exercised   $ 0.00125
Exercise Price Expired/Returned      
Nonemployee Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Weighted Average Exercise Price [Roll Forward]    
Weighted Average Price Outstanding, Beginning balance $ 0 $ 0.01
Weighted Average Price Granted $ 0.03 $ 0.08
Weighted Average transferred to employee options     
Weighted Average Price Exercised      
Weighted Average Price Expired/Returned      
Weighted Average Price Outstanding, Ending balance $ 0.10 $ 0
Weighted Average Exercise Price Exercisable, March 31, 2013 $ 0.10  
Minimum
   
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Exercise Price [Roll Forward]    
Exercise Price, Beginning balance $ 0.00125 $ 0.00125
Exercise Price Granted $ 0.10 $ 0.05
Exercise Price Exercised $ 0.00125  
Exercise Price, Ending balance $ 0.01 $ 0.00125
Exercise Price Exercisable, March 31, 2013 $ 0.01  
Maximum
   
Share Based Compensation Arrangement By Share Based Payment Award Options and Warrants Outstanding Exercise Price [Roll Forward]    
Exercise Price, Beginning balance $ 0.20 $ 0.20
Exercise Price Granted $ 0.15 $ 0.10
Exercise Price Exercised $ 0.07  
Exercise Price, Ending balance $ 0.20 $ 0.20
Exercise Price Exercisable, March 31, 2013 $ 0.20