NOTE 11 - Operating Segments

3 Months Ended

Mar. 31, 2012

Segment Reporting Disclosure [Text Block]

NOTE 11 – Operating Segments

Rubicon’s operating segments are evidence of its internal organization. The major segments are defined by the type of financial services offered.  Where applicable, “Corporate” represents items necessary to reconcile to the consolidated financial statements, which generally include corporate activity at the parent level.

Net revenues as shown below represent commissions earned for each segment. Intercompany revenues have been eliminated and are immaterial for separate disclosure.

The Company evaluates performance of individual operating segments based on pre-tax income (loss). On a consolidated basis, this amount represents total net loss as shown in the consolidated statement of operations. Reconciling items represent corporate costs that are not allocated to the operating segments including; insurance, office, legal, accounting, depreciation, executive compensation, and other professional services expenses.  Such costs have not been allocated from the parent to the subsidiaries.

	The Three Months Ended
	March 31,
	2012		2011
Revenue
Brokerage services	$	4,214,600	$	4,368,904
		4,214,600		4,368,904
Expenses
Brokerage services		3,876,626		3,730,919
Corporate		254,024		288,963
		4,130,650		4,019,882
Net income (loss)	$	83,950	$	349,022