Related Party Transactions (Details 2) (USD $)			3 Months Ended	12 Months Ended		1 Months Ended
	Mar. 31, 2013	Dec. 31, 2012	Mar. 31, 2013 Trademark licenses item	Dec. 31, 2011 Hallmark Hall of Fame Productions, LLC Exclusive television license item	Dec. 31, 2008 Hallmark Hall of Fame Productions, LLC Exclusive television license item	Jul. 31, 2011 Hallmark Cards item	Mar. 31, 2013 Hallmark Cards item	Jul. 06, 2011 Hallmark Cards
Related Party Transactions
Number of movies under agreement				16	58	6
Number of movies under contemporary Hallmark Hall of Fame titles					16
Number of movies under older titles					42
Period of license of titles				10 years	10 years
Total license fees payable				$ 10,000,000	$ 17,200,000
Exhibition windows over which the program license fees are payable in equal monthly installments				10 years	10 years
Period of license of titles						7 days
Term of contract						2 years
Portion of advertising units to be exchanged						0.67
Program license fees receivable								3,400,000
Estimated fair value of the program license								1,000,000
Advertising revenue to be recognized								4,400,000
Accumulated amortization	257,763,000	235,292,000
Number of movies aired under agreement							5
Number of extended licenses			2
Licenses amount reflected in the consolidated balance sheets			0
Licenses amount reflected in the consolidated statements of operations			$ 0
Period after which entity will be in default for failure to make payment under loan agreement			5 days