Related Party Transactions (Details) (USD $)			3 Months Ended			12 Months Ended	3 Months Ended	12 Months Ended
	Mar. 31, 2013	Dec. 31, 2012	Mar. 31, 2013 Hallmark Cards Federal tax sharing agreement	Mar. 31, 2012 Hallmark Cards Federal tax sharing agreement	Mar. 31, 2013 Hallmark Cards State tax sharing agreement	Dec. 31, 2012 Hallmark Cards State tax sharing agreement	Mar. 31, 2013 Hallmark Cards Services Agreement	Dec. 31, 2012 Hallmark Cards Services Agreement	Mar. 31, 2013 Hallmark Cards affiliates	Dec. 31, 2012 Hallmark Cards affiliates
Related Party Transactions
Percentage of common stock owned by related party			80.00%
Estimated tax liability payable to Hallmark Cards									$ 562,000	$ 431,000
Application of overpayments				1,000,000
Amount owed under tax sharing agreement					100,000	334,000
Amount offset against prior year overpayment				4,300,000
Amount reimbursed						495,000
Period prior to due date of state tax returns when amount will be payable					2 days
Fees for related party services							347,000	457,000
Payables to Hallmark Cards affiliates	640,000	1,239,000							640,000	1,200,000
Amount of invoice payment made on behalf of entity									9,000	188,000
Assigned license payments									$ 69,000	$ 620,000