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10. Stock Options and Warrants (Tables)
12 Months Ended
Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]  
Stock options outstanding
  

Weighted Avg.

Options

  

Weighted Avg.

Exercise Price

 
Options, January 1, 2013   27,278,098   $0.27 
Options granted   207,819    1.17 
Options exercised   (115,000)   0.60 
Options forfeited   (7,061,009)   0.25 
Options, December 31, 2013   20,309,908   $0.28 
Options granted   852,122    0.80 
Options exercised   (20,000)   0.30 
Options forfeited   (90,000)   0.91 
Options, December 31, 2014   21,052,030   $0.20 
Options granted   838,552    0.46 
Options exercised        
Options forfeited   (355,434)   0.72 
Options, December 31, 2015   21,535,148   $0.30 
Options outstanding by Per Share Price
    Outstanding Options   Exercisable Options 

Option

Exercise Price

Per Share

   Shares  

Life

(Years)

  

Weighted

Average Exercise

Price

   Shares  

Weighted

Average Exercise

Price

 
$ 0.21 - $ 0.99    21,343,280    5.2   $0.29    20,408,283   $0.29 
$ 1.00 - $ 1.99    191,868    4.2   $1.22    263,229   $1.20 
     21,535,148        $0.30    20,671,512   $0.30 
Assumptions
    Years Ended
    2015   2014   2013
Expected life (years)   5.0 – 5.5     1.5 – 5.5     1.5 – 5.5  
Risk free interest rate   1.56 – 1.72 %   0.12 – 1.70 %   0.34 – 1.65 %
Volatility   106 – 121 %   123 – 135 %   127 – 130 %
Expected dividend yield   0 %   0 %   0 %
Warrants outstanding
   Warrants  

Weighted Avg.

Exercise Price

 
Warrants outstanding, January 1, 2013   42,205,507   $0.31 
Warrants granted   150,000    0.30 
Warrants exercised   (29,037,389)   0.29 
Warrants cancelled   (1,554,152)   0.33 
Warrants outstanding, December 31, 2013   11,763,966   $0.34 
Warrants granted   761,037    0.71 
Warrants exercised   (4,690,947)   0.30 
Warrants cancelled   (2,141,969)   0.46 
Warrants outstanding, December 31, 2014   5,692,087   $0.36 
Warrants granted   1,796,667    0.20 
Warrants exercised   (200,000)   0.25 
Warrants cancelled   (2,877,087)   0.36 
Warrants outstanding, December 31, 2015   4,411,667   $0.31 
Warrants outstanding by Per Share Price
    Outstanding Warrants   Exercisable Warrants 

Warrant

Exercise Price

Per Share

   Shares  

Life

(Years)

  

Weighted

Average Exercise

Price

   Shares  

Weighted

Average Exercise

Price

 
$ 0.25 - $ 0.99    4,291,667    3.2   $0.36    4,291,667   $0.34 
$ 1.00 - $ 1.99    120,000    0.0   $1.01    120,000   $1.01 
     4,411,667        $0.38    4,411,667   $0.35