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Description of Business and Basis of Presentation (Policies)
6 Months Ended
Jun. 30, 2014
Accounting Policies [Abstract]  
SUMMARY OF OPERATIONS
LivePerson, Inc. (the “Company” or “LivePerson”) was incorporated in the State of Delaware in November 1995 and the LivePerson service was introduced in November 1998. In April 2000, the Company completed an initial public offering and is currently traded on the Nasdaq Global Select Market and the Tel Aviv Stock Exchange. LivePerson is headquartered in New York City with offices in Amsterdam, Atlanta, London, Melbourne, San Francisco, Santa Monica, Tokyo and Tel Aviv.
LivePerson provides online engagement solutions offering a cloud-based platform which enables businesses to proactively connect with consumers through chat, voice and content delivery, across multiple channels and screens, including websites, social media, tablets and mobile devices. The Company’s engagements are driven by insights derived from a broad set of consumer and business data, including historical, behavioral, operational, and third party data. Each engagement is based on proprietary analytics and a real-time understanding of consumer needs and business objectives. The Company’s products, coupled with its domain knowledge and industry expertise, have been proven to maximize the effectiveness of the online channel — by increasing sales, as well as consumer satisfaction and loyalty ratings for its customers, while also enabling its customers to reduce consumer service costs.
LivePerson monitors and analyzes valuable online consumer behavioral data on behalf of its customers. Spanning the breadth of an online visitor session, starting from an initial keyword search through actions on their customer’s website, and even into a shopping cart and an executed sale, this data enables the Company to develop unique insights into consumer behavior during specific transactions within a customer’s user base.
The Company’s primary revenue source is from the sale of LivePerson services to businesses of all sizes. The Company also offers an online marketplace that connects independent service providers (“Experts”) who provide information and knowledge for a fee via real-time chat with individual consumers (“Users”).
BASIS OF PRESENTATION
Basis of Presentation
The accompanying condensed consolidated financial statements as of June 30, 2014 and for the three and six months ended June 30, 2014 and 2013 are unaudited. In the opinion of management, the unaudited condensed consolidated financial statements have been prepared on the same basis as the annual financial statements and reflect all adjustments, which include only normal recurring adjustments, necessary to present fairly the consolidated financial position of LivePerson as of June 30, 2014, and the consolidated results of operations, comprehensive loss and cash flows for the interim periods ended June 30, 2014 and 2013. The financial data and other information disclosed in these notes to the condensed consolidated financial statements related to these periods are unaudited. The results of operations for any interim period are not necessarily indicative of the results of operations for any other future interim period or for a full fiscal year. The condensed consolidated balance sheet at December 31, 2013 has been derived from audited consolidated financial statements at that date.
Certain information and note disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles in the United States (“GAAP”) have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). These unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto for the year ended December 31, 2013, included in the Company’s Annual Report on Form 10-K filed with the SEC on March 14, 2014.
REVENUE RECOGNITION
Revenue Recognition 
The majority of the Company’s revenue is generated from monthly service revenues and related professional services from the sale of the LivePerson services. Because the Company provides its application as a service, the Company follows the provisions of FASB Accounting Standards Codification (“ASC”) 605-10-S99, “Revenue Recognition” and ASC 605-25, “Revenue Recognition with Multiple-Element Arrangements.” The Company charges a monthly fee, which varies by type of service, the level of customer usage and website traffic, and in some cases, the number of orders placed via the Company’s online engagement solutions.
For certain of the Company’s larger customers, the Company may provide call center labor through an arrangement with one or more of several qualified vendors. For most of these customers, the Company passes the fee it incurs with the labor provider and its fee for the hosted services through to its customers in the form of a fixed fee for each order placed via the Company’s online engagement solutions. For these Pay for Performance (“PFP”) arrangements, in accordance with ASC 605-45, “Principal Agent Considerations,” the Company records revenue for transactions in which it acts as an agent on a net basis, and revenue for transactions in which it acts as a principal on a gross basis.
The Company also sells certain of the LivePerson services directly via Internet download.  These services are marketed as LiveEngage for small to medium-sized businesses (“SMBs”), and are paid for almost exclusively by credit card.  Credit card payments accelerate cash flow and reduce the Company’s collection risk, subject to the merchant bank's right to hold back cash pending settlement of the transactions.  Sales of LiveEngage may occur with or without the assistance of an online sales representative, rather than through face-to-face or telephone contact that is typically required for traditional direct sales.
The Company recognizes monthly service revenue based upon the fee charged for the LivePerson services, provided that there is persuasive evidence of an arrangement, no significant Company obligations remain, collection of the resulting receivable is probable and the amount of fees to be paid is fixed or determinable. The Company’s service agreements typically have twelve month terms and, in some cases, are terminable or may terminate upon 30 to 90 days’ notice without penalty. When professional service fees add value to the customer on a standalone basis, the Company recognizes professional service fees upon completion and customer acceptance in accordance with FASB Accounting Standards Update 2009-13. This guidance establishes a selling price hierarchy for determining the selling price of a deliverable, which is based on: (a) vendor-specific objective evidence; (b) third-party evidence; or (c) best estimated selling price. If a professional services arrangement does not qualify for separate accounting, the Company recognizes the fees, and the related labor costs, ratably over the contracted period.
For revenue generated from online transactions between Experts and Users, the Company recognizes revenue net of the Expert fees in accordance with ASC 605-45, “Principal Agent Considerations,” due primarily to the fact that the Expert is the primary obligor. Additionally, the Company performs as an agent without any risk of loss for collection, and is not involved in selecting the Expert or establishing the Expert’s fee. The Company collects a fee from the User and retains a portion of the fee, and then remits the balance to the Expert. Revenue from these transactions is recognized when there is persuasive evidence of an arrangement, no significant Company obligations remain, collection of the resulting receivable is probable and the amount of fees to be paid is fixed and determinable.
NET LOSS PER SHARE
Net Loss Per Share
The Company calculates earnings per share (“EPS”) in accordance with the provisions of ASC 260-10 and the guidance of SEC Staff Accounting Bulletin (“SAB”) No. 98. Under ASC 260-10, basic EPS excludes dilution for common stock equivalents and is computed by dividing net income or loss attributable to common shareholders by the weighted average number of common shares outstanding for the period. All options, warrants or other potentially dilutive instruments issued for nominal consideration are required to be included in the calculation of basic and diluted net income attributable to common stockholders. Diluted EPS is calculated using the treasury stock method and reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock and resulted in the issuance of common stock.
Diluted net loss per common share for the three and six months ended June 30, 2014 does not include the effect of options to purchase 11,434,227 shares of common stock as the effect of their inclusion is anti-dilutive. Diluted net loss per common share for the three and six months ended June 30, 2013 does not include the effect of options to purchase 9,344,220 shares of common stock as the effect of their inclusion is anti-dilutive.
A reconciliation of shares used in calculating basic and diluted earnings per share follows:
 
Three Months Ended
 
Six Months Ended
 
June 30,
 
June 30,
 
2014
 
2013
 
2014
 
2013
Basic
54,189,722

 
54,806,694

 
54,766,811

 
55,332,449

Effect of assumed exercised options

 

 

 

Diluted
54,189,722

 
54,806,694

 
54,766,811

 
55,332,449

SEGMENT REPORTING
Segment Information
The Company accounts for its segment information in accordance with the provisions of ASC 280-10, “Segment Reporting.” ASC 280-10 establishes annual and interim reporting standards for operating segments of a company. ASC 280-10 requires disclosures of selected segment-related financial information about products, major customers, and geographic areas based on the Company’s internal accounting methods. The Company is organized into two operating segments for purposes of making operating decisions and assessing performance. The Business segment facilitates real-time online interactions – chat, voice and content delivery across multiple channels and screens for global corporations of all sizes. The Consumer segment facilitates online transactions between Experts and Users and sells its services to consumers. Both segments currently generate their revenue primarily in the United States. The chief operating decision makers evaluate performance, make operating decisions, and allocate resources based on the operating income of each segment. The reporting segments follow the same accounting polices used in the preparation of the Company’s condensed consolidated financial statements which are described in the summary of significant accounting policies. The Company allocates cost of revenue, sales and marketing and amortization of purchased intangibles to the segments, but it does not allocate product development expenses, general and administrative expenses and income tax expense because management does not use this information to measure performance of the operating segments. There are currently no inter-segment sales.
Summarized financial information by segment for the three months ended June 30, 2014, based on the Company’s internal financial reporting system utilized by the Company’s chief operating decision makers, follows (amounts in thousands):
 
Business
 
Consumer
 
Corporate
 
Consolidated
Revenue:
 
 
 
 
 
 
 
Hosted services – Business
$
41,996

 
$

 
$

 
$
41,996

Hosted services – Consumer

 
4,539

 

 
4,539

Professional services
4,552

 

 

 
4,552

Total revenue
46,548

 
4,539

 

 
51,087

Cost of revenue
12,483

 
678

 

 
13,161

Sales and marketing
18,799

 
1,278

 

 
20,077

Amortization of purchased intangibles
206

 

 

 
206

Unallocated corporate expenses

 

 
19,124

 
19,124

Operating income (loss)
$
15,060

 
$
2,583

 
$
(19,124
)
 
$
(1,481
)
Summarized financial information by segment for the three months ended June 30, 2013, based on the Company’s internal financial reporting system utilized by the Company’s chief operating decision makers, follows (amounts in thousands):
 
Business
 
Consumer
 
Corporate
 
Consolidated
Revenue:
 
 
 
 
 
 
 
Hosted services – Business
$
36,634

 
$

 
$

 
$
36,634

Hosted services – Consumer

 
3,776

 

 
3,776

Professional services
2,819

 

 

 
2,819

Total revenue
39,453

 
3,776

 

 
43,229

Cost of revenue
9,974

 
638

 

 
10,612

Sales and marketing
14,243

 
1,256

 

 
15,499

Amortization of purchased intangibles
224

 

 

 
224

Unallocated corporate expenses

 

 
18,882

 
18,882

Operating income (loss)
$
15,012

 
$
1,882

 
$
(18,882
)
 
$
(1,988
)

Summarized financial information by segment for the six months ended June 30, 2014, based on the Company’s internal financial reporting system utilized by the Company’s chief operating decision makers, follows (amounts in thousands):
 
Business
 
Consumer
 
Corporate
 
Consolidated
Revenue:
 
 
 
 
 
 
 
Hosted services – Business
$
81,677

 
$

 
$

 
$
81,677

Hosted services – Consumer

 
8,448

 

 
8,448

Professional services
8,790

 

 

 
8,790

Total revenue
90,467

 
8,448

 

 
98,915

Cost of revenue
23,627

 
1,269

 

 
24,896

Sales and marketing
35,717

 
2,755

 

 
38,472

Amortization of purchased intangibles
396

 

 

 
396

Unallocated corporate expenses

 

 
37,573

 
37,573

Operating income (loss)
$
30,727

 
$
4,424

 
$
(37,573
)
 
$
(2,422
)
Summarized financial information by segment for the six months ended June 30, 2013, based on the Company’s internal financial reporting system utilized by the Company’s chief operating decision makers, follows (amounts in thousands):
 
Business
 
Consumer
 
Corporate
 
Consolidated
Revenue:
 
 
 
 
 
 
 
Hosted services – Business
$
72,778

 
$

 
$

 
$
72,778

Hosted services – Consumer

 
7,395

 

 
7,395

Professional services
5,552

 

 

 
5,552

Total revenue
78,330

 
7,395

 

 
85,725

Cost of revenue
19,510

 
1,236

 

 
20,746

Sales and marketing
27,449

 
2,528

 

 
29,977

Amortization of purchased intangibles
448

 

 

 
448

Unallocated corporate expenses

 

 
37,140

 
37,140

Operating income (loss)
$
30,923

 
$
3,631

 
$
(37,140
)
 
$
(2,586
)

Geographic Information
The Company is domiciled in the United States and has international operations in the United Kingdom, Asia-Pacific, Latin America and Western Europe, particularly France and Germany. The following table presents the Company’s revenues attributable to domestic and foreign operations for the periods presented (amounts in thousands):
 
Three Months Ended
 
Six Months Ended
 
June 30,
 
June 30,
 
2014

2013
 
2014
 
2013
United States
$
33,765

 
$
28,966

 
$
64,865

 
$
57,606

Other Americas (1)
2,172

 
1,825

 
4,321

 
3,792

Total Americas
35,937

 
30,791

 
69,186

 
61,398

EMEA (2)
11,055

 
8,051

 
21,569

 
15,972

APAC (3)
4,095

 
4,387

 
8,160

 
8,355

Total revenue
$
51,087

 
$
43,229

 
$
98,915

 
$
85,725

(1) Canada, Latin America and South America
(2) Europe, the Middle East and Africa (“EMEA”)
(3) Asia-Pacific (“APAC”)
The following table presents the Company's long-lived assets by geographic region for the periods presented (amounts in thousands):
 
June 30,
 
December 31,
 
2014
 
2013
United States
$
39,347

 
$
34,422

Israel
20,551

 
22,580

Australia
9,058

 
9,827

Netherlands
7,696

 
3,540

United Kingdom
1,423

 
1,539

Total long-lived assets
$
78,075

 
$
71,908

GOODWILL AND INTANGIBLE ASSETS
Goodwill and Intangible Assets
Goodwill
The changes in the carrying amount of goodwill for the six months ended June 30, 2014 are as follows (amounts in thousands):
 
Business
 
Consumer
 
Total
Balance as of December 31, 2013
$
24,700

 
$
8,024

 
$
32,724

Adjustments to goodwill:
 
 
 
 
 
NexGraph acquisition
400

 

 
400

Synchronite acquisition
2,659

 

 
2,659

Balance as of June 30, 2014
$
27,759

 
$
8,024

 
$
35,783

The changes in the carrying amount of goodwill for the year ended December 31, 2013 are as follows (amounts in thousands):
 
Business
 
Consumer
 
Total
Balance as of December 31, 2012
$
24,621

 
$
8,024

 
$
32,645

Adjustments to goodwill:
 
 
 
 
 
Adjustments to Engage acquisition
79

 

 
79

Balance as of December 31, 2013
$
24,700

 
$
8,024

 
$
32,724


Intangible Assets
Intangible assets are summarized as follows (see Note 8) (amounts in thousands):
 
As of June 30, 2014
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net Carrying Amount
 
Weighted
Average
Amortization
Period
Amortizing intangible assets:
 
 
 
 
 
 
 
Technology
$
19,615

 
$
(9,416
)
 
$
10,199

 
4.1 years
Customer relationships
5,308

 
(3,480
)
 
1,828

 
3.7 years
Trade names
787

 
(725
)
 
62

 
2.8 years
Non-compete agreements
646

 
(519
)
 
127

 
1.3 years
Patents
475

 
(210
)
 
265

 
11.0 years
Other
312

 
(260
)
 
52

 
3.0 years
Total
$
27,143

 
$
(14,610
)
 
$
12,533

 
 
 
As of December 31, 2013
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net Carrying Amount
 
Weighted
Average
Amortization
Period
Amortizing intangible assets:
 
 
 
 
 
 
 
Technology
$
18,533

 
$
(7,678
)
 
$
10,855

 
3.8 years
Customer relationships
5,061

 
(3,148
)
 
1,913

 
3.5 years
Trade names
725

 
(725
)
 

 
2.7 years
Non-compete agreements
486

 
(486
)
 

 
1.2 years
Patents
475

 
(189
)
 
286

 
11.0 years
Other
285

 
(251
)
 
34

 
3.0 years
Total
$
25,565

 
$
(12,477
)
 
$
13,088

 
 
 
Amortization expense is calculated on a straight-line basis over the estimated useful life of the asset. Aggregate amortization expense for intangible assets was $1.1 million and $2.1 million for the three and six months ended June 30, 2014, respectively. Aggregate amortization expense for intangible assets was $0.5 million and $0.9 million for the three and six months ended June 30, 2013, respectively. For the three and six months ended June 30, 2014, a portion of this amortization is included in cost of revenue. Estimated amortization expense for the next five years are as follows (amounts in thousands):  
 
Estimated Amortization Expense
2014
$
2,182

2015
3,976

2016
3,514

2017
1,915

2018
194

Thereafter
752

Total
$
12,533

STOCK-BASED COMPENSATION
Stock-Based Compensation
The Company follows FASB ASC 718-10, “Stock Compensation,” which addresses the accounting for transactions in which an entity exchanges its equity instruments for goods or services, with a primary focus on transactions in which an entity obtains employee services in share-based payment transactions. ASC 718-10 requires measurement of the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensation costs arising from subsequent modifications of awards after the grant date must be recognized.
The following table summarizes stock-based compensation expense related to employee stock options under ASC 718-10 included in Company’s statements of operations for the periods presented (amounts in thousands):
 
Three Months Ended
 
Six Months Ended
 
June 30,
 
June 30,
 
2014
 
2013
 
2014
 
2013
Cost of revenue
$
484

 
$
501

 
$
844

 
$
922

Sales and marketing expense
923

 
569

 
1,737

 
1,315

Product development expense
931

 
812

 
1,611

 
1,681

General and administrative expense
869

 
1,019

 
1,712

 
2,034

Total stock based compensation included in costs and expenses
$
3,207

 
$
2,901

 
$
5,904

 
$
5,952


The per share weighted average fair value of stock options granted during the three and six months ended June 30, 2014 was $4.76 and $5.06, respectively. The per share weighted average fair value of stock options granted during the three and six months ended June 30, 2013 was $5.72 and $6.16, respectively. The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model with the following weighted average assumptions:
 
Three Months Ended
 
Six Months Ended
 
June 30,
 
June 30,
 
2014
 
2013
 
2014
 
2013
Dividend yield
0.0%
 
0.0%
 
0.0%
 
0.0%
Risk-free interest rate
1.6% - 1.7%
 
0.7% - 1.0%
 
1.5% - 1.7%
 
0.7% - 1.0%
Expected life (in years)
5
 
5
 
5
 
5
Historical volatility
52.6% - 53.2%
 
56.7% - 60.1%
 
52.6% - 53.7%
 
56.7% - 60.1%

A description of the methods used in the significant assumptions used to estimate the fair value of stock-based compensation awards follows:
Dividend yield – The Company uses 0% as it has never issued dividends and does not anticipate issuing dividends in the near term.
Risk-free interest rate – The Company uses the market yield on U.S. Treasury securities at five years with constant maturity, representing the current expected life of stock options in years.
Expected life – The Company uses historical data to estimate the expected life of a stock option.
Historical volatility – The Company uses a trailing five year from grant date to determine volatility.
During 1998, the Company established the Stock Option and Restricted Stock Purchase Plan (the “1998 Plan”). Under the 1998 Plan, the Board of Directors could issue incentive stock options or nonqualified stock options to purchase up to 5,850,000 shares of common stock. The 2000 Stock Incentive Plan (the “2000 Plan”) succeeded the 1998 Plan. Under the 2000 Plan, the options which had been outstanding under the 1998 Plan were incorporated in the 2000 Plan increasing the number of shares available for issuance under the plan by approximately 4,150,000, thereby reserving for issuance 10,000,000 shares of common stock in the aggregate.
The Company established the 2009 Stock Incentive Plan (as amended and restated, the “2009 Plan”) as a successor to the 2000 Plan. Under the 2009 Plan, the options which had been outstanding under the 2000 Plan were incorporated into the 2009 Plan and the Company increased the number of shares available for issuance under the plan by 6,000,000. The Company amended the 2009 stock incentive plan (the “Amended 2009 Plan”) effective June 7, 2012. The Amended 2009 Plan increased the number of shares authorized for issuance under the plan by an additional 4,250,000, thereby reserving for issuance 23,817,744 shares of common stock in the aggregate. Options to acquire common stock granted thereunder have 10-year terms. As of June 30, 2014, approximately 14,300,000 shares of common stock were reserved for issuance under the 2009 Plan (taking into account all option exercises through June 30, 2014).
As of June 30, 2014, there was approximately $33.7 million of total unrecognized compensation cost related to nonvested share-based compensation arrangements. That cost is expected to be recognized over a weighted average period of approximately 2.0 years.
In June 2010, the Company’s stockholders approved the 2010 Employee Stock Purchase Plan with 1,000,000 shares of common stock initially reserved for issuance. As of June 30, 2014, approximately 615,000 shares of common stock were reserved for issuance under the Employee Stock Purchase Plan (taking into account all share purchases through June 30, 2014).
A summary of the Company’s stock option activity and weighted average exercise prices follows:
 
Options
 
Weighted
Average
Exercise Price
Options outstanding at December 31, 2013
9,724,193

 
$
10.86

Options granted
2,833,500

 
10.72

Options exercised
(286,553
)
 
8.40

Options cancelled
(836,916
)
 
13.27

Options outstanding at June 30, 2014
11,434,224

 
10.71

Options exercisable at June 30, 2014
4,512,864

 
$
9.15


The total value of stock options exercised during the six months ended June 30, 2014 was approximately $1.0 million. The total intrinsic value of options exercisable at June 30, 2014 was approximately $12.3 million. The total intrinsic value of nonvested options at June 30, 2014 is approximately $1.7 million. The total intrinsic value of all outstanding options at June 30, 2014 is $14.0 million.
A summary of the status of the Company’s nonvested shares as of December 31, 2013, and changes during the six months ended June 30, 2014 is as follows:
 
Options
 
Weighted
Average Grant-
Date Fair Value
Nonvested Shares at December 31, 2013
5,633,701

 
$
6.90

Granted
2,833,500

 
5.06

Vested
(708,925
)
 
5.79

Cancelled
(836,916
)
 
6.73

Nonvested Shares at June 30, 2014
6,921,360

 
$
5.80