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INTANGIBLE ASSETS AND GOODWILL
12 Months Ended
Dec. 31, 2019
INTANGIBLE ASSETS AND GOODWILL  
INTANGIBLE ASSETS AND GOODWILL

13. INTANGIBLE ASSETS AND GOODWILL

Intangible Assets

Intangible assets consist of the following:

December 31, 2019

    

Gross

    

Accumulated

    

    

    

Assets

    

Amortization

    

Net

    

Amortization Life and Method

(in millions)

Finite Lived Assets

Customer contracts and lists

$

325.1

$

(278.7)

$

46.4

 

7 years—straight line

Premium on purchased credit card portfolios

 

192.6

 

(93.2)

 

99.4

 

1-13 years—straight line

Collector database

 

53.9

 

(52.9)

 

1.0

 

5 years—straight line

Tradenames

 

31.8

 

(26.5)

 

5.3

 

8-15 years—straight line

$

603.4

$

(451.3)

$

152.1

Indefinite Lived Assets

Tradename

 

1.2

 

 

1.2

 

Indefinite life

Total intangible assets

$

604.6

$

(451.3)

$

153.3

December 31, 2018

    

Gross

    

Accumulated

    

    

    

Assets

    

Amortization

    

Net

    

Amortization Life and Method

(in millions)

Finite Lived Assets

Customer contracts and lists

$

339.5

$

(244.4)

$

95.1

 

3-7 years—straight line

Premium on purchased credit card portfolios

 

286.0

 

(172.9)

 

113.1

 

3-13 years—straight line

Collector database

 

51.3

 

(49.9)

 

1.4

 

5 years—straight line

Tradenames

 

32.5

 

(25.9)

 

6.6

 

8-15 years—straight line

$

709.3

$

(493.1)

$

216.2

Indefinite Lived Assets

Tradename

 

1.2

 

 

1.2

 

Indefinite life

Total intangible assets

$

710.5

$

(493.1)

$

217.4

As part of the portfolio acquisitions during the year ended December 31, 2019, the Company acquired $35.7 million of intangible assets, consisting of $21.8 million of customer relationships being amortized over a life of 2.7 years and $13.9 million of marketing relationships being amortized over a life of 5.9 years.

As part of the Signet acquisition in October 2017, the Company acquired $52.3 million of intangible assets, consisting of $35.9 million of customer relationships being amortized over a life of 3.0 years and $16.4 million of marketing relationships being amortized over a life of 7.0 years. For more information on this acquisition, see Note 5, “Acquisitions.”

Amortization expense related to the intangible assets was approximately $96.2 million, $112.9 million and $114.2 million for the years ended December 31, 2019, 2018 and 2017, respectively.

The estimated amortization expense related to intangible assets for the next five years and thereafter is as follows:

    

For the Years Ending

    

December 31, 

(in millions)

2020

$

82.7

2021

 

22.4

2022

 

17.6

2023

 

12.9

2024

 

10.7

Thereafter

 

5.8

Goodwill

The changes in the carrying amount of goodwill for the years ended December 31, 2019 and 2018, respectively, are as follows:

 

    

LoyaltyOne

    

Card Services

    

Total

 

(in millions)

 

Balance at January 1, 2018

$

731.1

$

261.7

$

992.8

Effects of foreign currency translation

    

 

(38.0)

 

 

(38.0)

Balance at December 31, 2018

$

693.1

$

261.7

$

954.8

Goodwill acquired during the period

2.3

2.3

Effects of foreign currency translation

 

(2.2)

 

 

(2.2)

Balance at December 31, 2019

$

690.9

$

264.0

$

954.9

The Company completed annual impairment tests for goodwill on July 31, 2019, 2018 and 2017 and determined at each date that no impairment exists. No further testing of goodwill impairments will be performed until July 31, 2020, unless events occur or circumstances indicate an impairment is probable.