X0306 4 2022-02-15 0001101215 ALLIANCE DATA SYSTEMS CORP ADS 0001869941 Beberman Perry S 5 HILLMAN DRIVE, SUITE 103 CHADDS FORD PA 19317 0 1 0 0 EVP, Chief Financial Officer Common Stock 2022-02-15 4 A 0 8826 A 23834 D Common Stock 2022-02-15 4 A 0 13239 A 37073 D The new grant is for 8,826 shares of common stock represented by time-based restricted stock units. The restrictions will lapse on 2,912 units on 2/15/23, on 2,913 units on 2/15/24 and on 3,001 units on 2/18/25, subject to continued employment by the Reporting Person on the vesting dates. The new grant is for 13,239 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses. The restriction may lapse with respect to 100% of such shares on 2/18/25 contingent on meeting predetermined performance measures and subject to continued employment by the Reporting Person on the vesting date. The total number of securities beneficially owned includes: (a) 11,385 unvested time-based restricted stock units granted 7/15/21; (b) 3,623 unvested performance-based restricted stock units granted 7/15/21; (c) the new grant for 8,826 time-based restricted stock units; and (d) the new grant for 13,239 performance-based restricted stock units. Benjamin L. Morgan, Attorney in Fact 2022-02-17