X0306 4 2022-02-15 0001101215 ALLIANCE DATA SYSTEMS CORP ADS 0001801850 Andretta Ralph J 3095 LOYALTY CIRCLE COLUMBUS OH 43219 1 1 0 0 President and CEO Common Stock 2022-02-15 4 A 0 26737 A 193284 D Common Stock 2022-02-15 4 A 0 40105 A 233389 D Common Stock 2022-02-16 4 F 0 9847 72.48 D 223542 D The new grant is for 26,737 shares of common stock represented by time-based restricted stock units. The restrictions will lapse on 8,823 units on each of 2/15/23 and 2/15/24 and on 9,091 units on 2/18/25, subject to continued employment by the Reporting Person on the vesting dates. The new grant is for 40,105 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses. The restriction may lapse with respect to 100% of such shares on 2/18/25 contingent on meeting predetermined performance measures and subject to continued employment by the Reporting Person on the vesting date. Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units. The total number of securities beneficially owned includes: (a) 22,423 unrestricted shares; (b) 5,311 unvested units from an award of 7,563 time-based restricted stock units granted 2/18/20; (c) 4,795 unvested units from an award of 6,829 time-based restricted stock units granted 2/18/20; (d) 8,827 unvested units from an award of 16,430 time-based restricted stock units granted 2/18/20; (e) 14,263 unvested performance-based restricted stock units granted 2/18/20; (f) 3,186 unvested units from an award of 4,538 performance-based restricted stock units granted 2/18/20; (g) 14,336 unvested units from an award of 20,419 performance-based restricted stock units granted 2/18/20; (h) 44,083 unvested units from an award of 65,795 time-based restricted stock units granted 2/16/21; (i) 39,476 unvested performance-based restricted stock units granted 2/16/21; (j) the new grant for 26,737 time-based restricted stock units; and (k) the new grant for 40,105 performance-based restricted stock units. Benjamin L. Morgan, Attorney in Fact 2022-02-17