X0306 4 2021-06-15 0001101215 ALLIANCE DATA SYSTEMS CORP ADS 0001321140 Gerspach John C 3075 LOYALTY CIRCLE COLUMBUS OH 43219 1 0 0 0 Common Stock 2021-06-15 4 A 0 1930 A 12082 D Common Stock 6000 I By Gerspach 2020 GST Exempt Trust The new grant is for 1,930 shares of common stock represented by restricted stock units. The restrictions on 100% of the shares will lapse on the earlier of (i) 6/15/31 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 15, 2022. The total amount of securities beneficially owned includes: (a) 5,000 unrestricted shares; (b) 5,152 unvested restricted stock units granted 6/22/20; and (c) the new grant for 1,930 restricted stock units. The shares are held by the Gerspach 2020 GST Exempt Trust, for which the Reporting Person's spouse serves as trustee. Cynthia L. Hageman, Attorney in Fact 2021-06-17