EX-10.6 13 0013.txt COMMUNICATION/DESIGN AGREEMENT February 24, 2000 Kirk Exner wwBroadcast.net 2200 - 885 West Georgia Vancouver, BC V6C 3E8 Dear Kirk, Please find attached, a preliminary proposal on developing wwBroadcast.net's positioning strategy and communication collateral. As per our discussion we have provided a rough proposal on possible collateral needs. At this stage of discussions I would emphasize that the details of the proposal only reflect a possible scenario. The specifications of the project might change after we have gone through the due process of discovering and defining the true communication objectives. If there is an agreement to proceed we would commence with discovering and defining these objectives. As always please call with any questions or if I can be of any further assistance. Regards /s/ Pasquale Sasso Pasquale Sasso Chatham Creative Inc. WWBROADCAST.NET INC. wwbroadcast.net Communication Design Proposal Draft 1.0: February 23, 2000 BUDGET OVERVIEW Communication Design Proposal Low High 1.0 Discover Marketing Research & Familiarization $ 3,120 $ 5,800 2.0 Define Develop Marketing Communication Strategy $ 2,460 $ 3,200 3.0 Create Implement Strategy within Various Collateral $ 38,484 $ 59,610 4.0 Maintain Maintenance, Advertising & Promotion, Revisions TBD TBD Total Proposal Before Taxes & Couriers $ 44,064 $ 68,610 Note: TBD = To Be Determined Note: The above is an approximate cost based on the specifications discussed. A final quote can be provided once actual requirements are confirmed. Terms are 1/3 prior to commencement, 1/3 during interim and balance on delivery. At this stage signing the "Confirmation to proceed" will constitute an agreement to secure the services of Chatham Creative Inc. for the purpose of developing wwbroadcast.net's Communication Design collaterial as outlined above. Signing is done and wwbroadcast.net only agrees to with the understanding that Chatham Creative Inc. will confirm costs estimated above the above costs as a possible scenario. Confirmation to proceed: /s/ Kirk Exner Kirk Exner wwbroadcast.net inc. BUDGET SUMMARY 1.0 Discover Marketing Research & Familiarization Low High Internal Interviews and Background Research $ 3,120 $ 5,800 Marketing Communication Research and Familiarization $ 3,120 $ 5,800 2.0 Define Develop Marketing Communication Strategy Low High Define and Outline an Effective Communications Strategy $ 2,460 $ 3,200 Develop Marketing Communication Strategy $ 2,460 $ 3,200 3.0 Create Implement Initial Strategy Low High Corporate Identity and Stationery $ 6,635 $ 8,935 Corporate Template $ 1,695 $ 2,775 Presentation Folder $ 5,755 $ 9,380 Brochure $ 7,860 $ 11,970 Inserts $ 9,915 $ 15,840 Trade Show Exhibit $ 6,625 $ 10,710 Initial Ad Design and Production $ 2,720 $ 5,930 Additional Ad Design and Production $ 1,210 $ 2,025 Website Application TBD TBD Implement Strategy Through Various Collateral/Media $ 38,484 $ 59,610 4.0 Maintain Maintain Strategic Plan, Review and Revise Low High Advertising Strategy and Media Placement TBD TBD Sales Promotion Materials TBD TBD Review and Revise Communication Strategy TBD TBD Maintenance Before Taxes & Couriers $ 0 $ 0 BUDGET DETAILS 1.0 Discover Marketing Research & Familiarization Internal Interviews and Background Research Low High Meet to determine project objectives and familiarization $ 480 $ 720 Review Business Plan, existing marketing material and information $ 480 $ 720 Meet with key decision makers to confirm corporate vision $ 360 $ 600 Meet with IR Team to determine IR needs and activities $ 600 $ 960 Research competitive environment if necessary $ 480 $ 720 Research potential customer if necessary $ 720 $ 960 Report findings with recommendations $ 0 $ 760 Present report to key decision makers $ 0 $ 360 Internal Interviews and Background Research $ 3,120 $ 5,800 2.0 Define Develop Communication Design Strategy Define and Outline an effective Communications Strategy Low High Review feedback from Background Research $ 240 $ 360 Develop Communication Design Strategy $ 570 $ 760 Prepare report and plan time frames for implementation $ 1,290 $ 1,600 Present report to key decision makers $ 360 $ 480 Define and Outline an effective Communications Strategy $ 2,460 $ 3,200 BUDGET DETAILS 3.0 Create Implement Initial Strategy Corporate Identity and Stationery Low High Meet and determine project objectives $ 180 $ 360 Design, layout and art direct $ 1,680 $ 2,400 Digitally produce artwork including stationery application $ 1,520 $ 1,900 Colour proofs for approval $ 100 $ 145 Management and coordination $ 720 $ 960 Film and colour proofs $ 300 $ 445 Print 500 each of 4 Business Cards, 1000 Letterhead, Env. And Labels $ 1,850 $ 2,250 Press Proofing $ 285 $ 475 Identity & Stationery Subtotal before Taxes and Couriers $ 6,635 $ 8,935 Corporate Template Low High Design and layout $ 480 $ 720 Digital Production $ 570 $ 950 Editing of manuscript $ 0 $ 0 Using Existing Photography or illustration $ 0 $ 0 Management and Coordination $ 330 $ 510 Scans and Colour Proofs $ 0 $ 70 Materials $ 30 $ 50 Prepare Template on disc $ 285 $ 475 Corporate Template $ 1,695 $ 2,775 Presentation Folder Low High Design and layout $ 1,200 $ 1,920 Photography existing $ 0 $ 0 Editing of Manuscript supplied or Write Original Manuscript $ 240 $ 975 Digitally produce artwork $ 1,140 $ 1,520 Scans and Colour proofs for approval $ 130 $ 165 Management and coordination $ 480 $ 780 Any necessary materials $ 25 $ 40 Film and composite colour proofs of folder $ 425 $ 845 Printing of 1,000 corporate folders $ 1,755 $ 2,535 Press Proofing $ 360 $ 600 Corporate Folder Subtotal before Taxes and Couriers $ 5,755 $ 9,380 Unit Cost $5.75 $ 9.38 Brochure Low High Meet and determine project objectives $ 120 $ 240 Design, layout and art direct $ 1,440 $ 1,920 Photography (existing) $ 0 $ 0 Editing of manuscript supplied or original copywriting $ 240 $ 1,950 Digitally produce artwork $ 1,330 $ 1,710 Colour proofs for approval $ 40 $ 75 Management and coordination $ 540 $ 780 Film and composite colour proofs of 6 panel brochure $ 610 $ 845 Printing 10,000 Brochures, 11"x17" folded: 5.5"x8.5%, 4 colour $ 3,160 $ 3,975 Press Proofing $ 380 $ 475 Corporate Brochure before Taxes and Couriers $ 7,860 $11,970 Unit Cost $ 0.79 $ 1.20 BUDGET DETAILS Inserts Low High Meet to confirm objectives $ 240 $ 480 Design and layout of 4 inserts $ 1,920 $ 3,600 Digital Production of 4 inserts $ 2,280 $ 3,420 Editing of manuscript or original copywriting $ 720 $ 1,560 Photography supplied or allow for 4 stock images $ 0 $ 960 Management and Coordination $ 960 $ 1,320 Scans and Colour Proofs $ 675 $ 840 Materials $ 25 $ 50 Film for 4 two sided inserts $ 780 $ 940 Printing 1000 ea. of 4 inserts, Full colour front w/ 2 colours back $ 2,315 $ 2,670 Service Inserts Subtotal before Taxes and Couriers $ 9,915 $15,840 Unit Cost $ 2.48 $ 3.96 Trade Show Exhibit Low High Meet and determine project objectives $ 180 $ 300 Design, layout and art direction $ 840 $ 1,200 Photography existing or allow for 3 stock images $ 0 $ 720 Edit supplied copy or writing original copy $ 240 $ 900 Digitally produce artwork $ 950 $ 1,140 Scans and Colour proofs for approval $ 595 $ 860 Management and coordination $ 390 $ 540 Prepare disc for fabrication $ 190 $ 190 Fabricate images with velcro backing on vinyl for existing 8x10 exhibit $ 3,240 $ 4,860 Trade Show Exhibit Subtotal Before Taxes & Couriers $ 6,625 $10,710 Initial Ad Design and Production Low High Meet to determine objectives $ 360 $ 600 Design and layout $ 960 $ 1,680 Photography supplied or allow for 2 stock images $ 0 $ 520 Edit existing copy or write original copy $ 240 $ 1,440 Digitally produce artwork $ 665 $ 950 Scans and Colour proofs for approval $ 170 $ 270 Management and coordination $ 540 $ 840 Any necessary materials $ 25 $ 50 Prepare disc for publication $ 120 $ 180 Initial Ad subtotal before Taxes and Couriers $ 2,720 $ 5,930 Additional Ad Design and Production Low High Meet to determine objectives $ 0 $ 0 Re-layout of existing ad $ 360 $ 600 Photography supplied or allow for 2 stock images $ 0 $ 0 Edit existing copy or write original copy $ 60 $ 120 Digitally produce artwork $ 285 $ 475 Scans and Colour proofs for approval $ 0 $ 0 Management and coordination $ 360 $ 600 Any necessary materials $ 25 $ 50 Prepare disc for publication $ 120 $ 180 Additional Ad subtotal before Taxes and Couriers $ 1,210 $ 2,025 BUDGET DETAILS 4.0 Maintain Advertising, Promotion, Review and Revise Advertising Strategy and Media Placement Low High Develop on-going media strategy TBD TBD Develop on-going media strategy TBD TBD Sales Promotion Materials Low High Develop strategy for on-going sales promotion materials TBD TBD Develop strategy for on-going sales promotion materials TBD TBD Review and Revise Communication Strategy Low High Periodical review of communication strategy TBD TBD Periodical review of communication strategy TBD TBD