STATEMENTS OF CASH FLOWS (USD $)	3 Months Ended		131 Months Ended
	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2013
OPERATING ACTIVITIES
Net loss	$ (5,708,046)	$ (4,365,544)	$ (53,265,589)
Adjustments to reconcile net loss to net cash used in operating activities:
Non-cash charges to consultants and employees for options and stock	369,923	300,184	5,349,969
Amortization of deferred financing costs	15,291	14,825	354,115
Amortization of discount on convertible promissory notes	7,979	532,559	2,718,356
Impairment of intangible assets	0	0	26,087
Non-cash interest expense	328,187	1,060,699	11,822,199
(Gain) Loss on change in value of warrants and embedded derivative	4,023,599	(839,750)	(17,018,697)
Warrant Expense	3,274	0	767,634
Settlement Expense	131,965	0	396,965
Employee Stock Purchase Plan	5,481	0	23,782
Value of penalty shares issued	0	0	149,276
Depreciation expense	4,592	0	214,040
Amortization expense of intangibles	38,703	35,409	781,345
Write off of intangible assets	0	0	33,211
Interest Income	0	0	267
Loss (Gain) on note retirement	(152,491)	697,642	840,451
Changes in operating assets and liabilities :
Decrease (Increase) in prepaid expenses	14,128	23,389	(11,669)
(Increase) in other current assets	(75,000)	(80,961)	(83,182)
(Increase) in other assets	0	0	(132,271)
(Increase) decrease in deferred expenses	74,943	28,455	(619,629)
Increase (decrease) in accounts payable and accrued expenses	(225,360)	470,238	12,278,900
(Decrease) in deferred rent	(4,803)	(14,410)	0
Increase in interest payable	9,530	8,257	2,232
Net cash used in operating activities	(1,138,105)	(2,129,008)	(35,372,208)
INVESTING ACTIVITIES
Cash paid on acquisition of Great Expectations	0	0	(44,940)
Purchase of property and equipment	0	0	(241,937)
Cost of intangible assets	(43,709)	(126,375)	(3,264,354)
Net cash used in Investing Activities	(43,709)	(126,375)	(3,551,231)
FINANCING ACTIVITIES
Proceeds from convertible notes	753,500	1,451,963	18,612,900
Repayment of convertible notes	0	(52,941)	(1,649,030)
Payment of deferred offering expenses	(3,500)	(28,500)	(117,500)
Cash paid for deferred financing costs	0	0	(584,493)
Proceeds from notes payable	0	0	250,000
Proceeds from (Repayment of) Officer Loan	3,800	(35,000)	318,285
Net proceeds from issuance of Preferred Stock	0	0	8,610,499
Payment on cancellation of warrants	0	0	(600,000)
Proceeds from exercise of warrants	0	411,765	1,666,766
Net proceeds of issuance of common stock	427,882	0	12,416,112
Net cash provided by Financing Activities	1,181,682	1,747,287	38,923,539
Net increase (decrease) in cash	(132)	(508,096)	100
Cash at beginning of period	232	1,096,538	0
Cash at end of period	$ 100	$ 588,442	$ 100