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Investments in Franchisees (Schedule of Information Information About the Company's Ownership) (Details)
12 Months Ended
Jan. 31, 2016
stores
Kremeworks LLC [Member]  
Schedule of Equity Method Investments [Line Items]  
Number of Stores 9
Equity Method Investments Geographic Development Market Alaska, Hawaii, Oregon, Washington
Equity Method Investment, Ownership Percentage 25.00%
Equity Method Investment Third Party Ownership Percentage 75.00%
Kremeworks Canada LP [Member]  
Schedule of Equity Method Investments [Line Items]  
Number of Stores 1
Equity Method Investments Geographic Development Market Western Canada
Equity Method Investment, Ownership Percentage 24.50%
Equity Method Investment Third Party Ownership Percentage 75.50%