X0303 4 2010-12-10 0 0000864264 SIMON WORLDWIDE INC SWWI.PK 0001099310 OVERSEAS TOYS L P 9130 WEST SUNSET BOULEVARD LOS ANGELES CA 90069 0 0 1 0 0001099309 MULTI ACCOUNTS LLC 9130 WEST SUNSET BOULEVARD LOS ANGELES CA 90069 0 0 1 0 0001015899 BURKLE RONALD W C/O THE YUCAIPA COMPANIES LLC 9130 WEST SUNSET BOULEVARD LOS ANGELES CA 90069 0 0 1 0 0001309734 OA3, LLC 9130 WEST SUNSET BOULEVARD LOS ANGELES CA 90069 0 0 1 0 Common Stock, $0.01 par value 2010-12-10 4 P 0 3822912 0.27 A 41763668 D As the sole general partner of Overseas Toys, L.P. (Overseas Toys), Multi-Accounts, LLC (Multi-Accounts) may be deemed to beneficially own the shares held by Overseas Toys. As the managing member of Multi-Accounts, OA3, LLC (OA3) may be deemed to beneficially own the shares held by Overseas Toys. As the managing member of OA3, Ronald Burkle may be deemed to beneficially own the shares held by Overseas Toys. Each of Multi-Accounts, OA3 and Mr. Burkle disclaims ownership of such shares except to the extent of its or his pecuniary interest therein. Ronald W. Burkle (on behalf of himself and the other reporting persons) 2010-12-13