X0202 4 2007-11-13 0 0000109758 ARBITRON INC ARB 0001196541 BOUVARD PIERRE C 142 WEST 57TH STREET NEW YORK NY 10019 0 1 0 0 President, Sales & Marketing Common Stock 2007-11-13 4 S 0 200 51.47 D 35058.8793 D Common Stock 2007-11-13 4 S 0 800 51.48 D 34258.8793 D Common Stock 2007-11-13 4 S 0 500 51.49 D 33758.8793 D Common Stock 2007-11-13 4 S 0 300 51.50 D 33458.8793 D Common Stock 2007-11-13 4 S 0 100 51.51 D 33358.8793 D Common Stock 2007-11-13 4 S 0 400 51.53 D 32958.8793 D Common Stock 2007-11-13 4 S 0 100 51.54 D 32858.8793 D Common Stock 2007-11-13 4 S 0 600 51.55 D 32258.8793 D Common Stock 2007-11-13 4 S 0 400 51.555 D 31858.8793 D Common Stock 2007-11-13 4 S 0 100 51.565 D 31758.8793 D Common Stock 2007-11-13 4 S 0 100 51.57 D 31658.8793 D Common Stock 2007-11-13 4 S 0 100 51.58 D 31558.8793 D Common Stock 2007-11-13 4 S 0 400 51.59 D 31158.8793 D Common Stock 2007-11-13 4 S 0 200 51.60 D 30958.8793 D Common Stock 2007-11-13 4 S 0 100 51.61 D 30858.8793 D Common Stock 2007-11-13 4 S 0 100 51.62 D 30758.8793 D Common Stock 2007-11-13 4 S 0 500 51.63 D 30258.8793 D Common Stock 2007-11-13 4 S 0 1000 51.64 D 29258.8793 D Common Stock 2007-11-13 4 S 0 400 51.65 D 28858.8793 D Common Stock 2007-11-13 4 S 0 200 51.66 D 28658.8793 D Common Stock 2007-11-13 4 S 0 500 51.70 D 28158.8793 D Common Stock 2007-11-13 4 S 0 300 51.71 D 27858.8793 D Common Stock 2007-11-13 4 S 0 200 51.72 D 27658.8793 D Common Stock 2007-11-13 4 S 0 200 51.73 D 27458.8793 D Common Stock 2007-11-13 4 S 0 100 51.74 D 27358.8793 D Common Stock 2007-11-13 4 S 0 400 51.76 D 26958.8793 D Common Stock 2007-11-13 4 S 0 200 51.78 D 26758.8793 D Common Stock 2007-11-13 4 S 0 200 51.79 D 26558.8793 D Common Stock 2007-11-13 4 S 0 700 51.82 D 25858.8793 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 20, 2007. Includes shares acquired under the issuer's ESPP in transactions that were exempt from reporting on Form 4. Information is as of November 14, 2007. This filing is two of two Form 4 filings disclosing the transaction taking place on November 13, 2007 for the reporting person. The aggregate number of shares of common stock directly beneficially owned by the reporting person following the transaction reported on the two Form 4 filings is 25,858.8793. /s/ Timothy T. Smith, Attorney in Fact for Pierre C. Bouvard 2007-11-15