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Segments and Geographical Information (Tables)
9 Months Ended
Sep. 30, 2012
Schedule of Segment Reporting Information, by Segment
These reportable operating segments are based on how our CODM views and evaluates our operations as well as allocation of resources (in thousands):
 
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
Revenue
2012
 
2011
 
2012
 
2011
Clear Aligner
$
126,725

 
$
114,278

 
$
383,722

 
$
332,781

Scanners and CAD/CAM Services (1)
9,771

 
11,616

 
33,479

 
18,055

Total
$
136,496

 
$
125,894

 
$
417,201

 
$
350,836

Gross profit
 
 
 
 
 
 
 
Clear Aligner
$
98,334

 
$
89,813

 
$
301,340

 
$
261,143

Scanners and CAD/CAM Services (1)
2,016

 
2,557

 
8,570

 
4,590

Total
$
100,350

 
$
92,370

 
$
309,910

 
$
265,733

 

As of September 30,
2012
 

As of December 31,
2011
 
 
 
 
Total Assets including goodwill
 
 
 
 
 
 
 
Clear Aligner
$
583,832

 
$
469,084

 
 
 
 
Scanners and CAD/CAM Services
184,332

 
180,180

 
 
 
 
Total
$
768,164

 
$
649,264

 
 
 
 
Goodwill
 
 
 
 
 
 
 
Clear Aligner
$
58,543

 
$
58,445

 
 
 
 
Scanners and CAD/CAM Services
52,619

 
76,938

 
 
 
 
Total
$
111,162

 
$
135,383

 
 
 
 
______________
(1)
The SCCS (Scanner and CAD/CAM Services) segment was created as a result of our acquisition of Cadent on April 29, 2011 and the financial results for that segment reflect activity since that date.

Schedule of Revenue from External Customers and Long-Lived Assets, by Geographical Areas
Net revenues and long-lived assets are presented below by geographic area (in thousands):
 
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
 
2012
 
2011
 
2012
 
2011
Net revenues (1):
 
 
 
 
 
 
 
United States
$
105,173

 
$
93,925

 
$
319,269

 
$
263,047

the Netherlands
28,335

 
27,583

 
90,242

 
79,734

Other international
2,988

 
4,386

 
7,690

 
8,055

Total net revenues
$
136,496

 
$
125,894

 
$
417,201

 
$
350,836

 

As of September 30,
2012
 

As of December  31,
2011
 
 
 
 
Long-lived assets:
 
 
 
 
 
 
 
United States
$
58,614

 
$
45,720

 
 
 
 
the Netherlands
4,791

 
1,726

 
 
 
 
Other international
14,542

 
9,261

 
 
 
 
Total long-lived assets
$
77,947

 
$
56,707

 
 
 
 
______________ 
(1)
Net Revenues are attributed to countries based on location of where revenue is recognized.