<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-07-16</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000760326</issuerCik>
        <issuerName>OUTDOOR CHANNEL HOLDINGS INC</issuerName>
        <issuerTradingSymbol>OUTD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001096913</rptOwnerCik>
            <rptOwnerName>ALLEN THOMAS D</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>43445 BUSINESS PARK DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 103</rptOwnerStreet2>
            <rptOwnerCity>TEMECULA</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>92590</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-07-16</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>120000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>120000</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">One Hundred Twenty Thousand (120,000) restricted shares, subject to forfeiture, shall vest in equal quarterly installments on April 16, July 16, October 16, and January 16 of each year, beginning on October 16, 2010, such that the entire One Hundred Twenty Thousand (120,000) shares of restricted stock will be vested as of July 16, 2014.</footnote>
        <footnote id="F2">Notwithstanding the foregoing, upon a change in control, the vesting of all restricted shares shall accelerate 100%.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Thomas D. Allen, by Thomas E. Hornish, Attorney-in-Fact</signatureName>
        <signatureDate>2010-07-16</signatureDate>
    </ownerSignature>
</ownershipDocument>
