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Goodwill and Intangible Assets
12 Months Ended
Sep. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets
The following table sets forth goodwill by segment:
Wet
Shave
Sun and Skin
Care
Feminine
Care
Total
Gross balance at October 1, 2023$1,140.5 $355.9 $206.0 $1,702.4 
Accumulated goodwill impairment(369.0)(2.0)— (371.0)
Net balance at October 1, 2023$771.5 $353.9 $206.0 $1,331.4 
Changes in the twelve months ended September 30, 2024
Cumulative translation adjustment5.5 1.5 0.2 $7.2 
Gross balance at October 1, 2024$1,146.0 $357.4 $206.2 $1,709.6 
Accumulated goodwill impairment(369.0)(2.0)— (371.0)
Net balance at October 1, 2024$777.0 $355.4 $206.2 $1,338.6 
Changes in the twelve months ended September 30, 2025
Cumulative translation adjustment4.6 0.1 (1.1)3.6 
Gross balance at September 30, 2025$1,150.6 $357.5 $205.1 $1,713.2 
Accumulated goodwill impairment (1)
(369.0)(2.0)(51.1)(422.1)
Net balance at September 30, 2025$781.6 $355.5 $154.0 $1,291.1 
(1) $51.1 of goodwill impairment was recognized during the twelve months ended September 30, 2025 related to the Feminine Care segment.

The Company performed its annual goodwill impairment analysis as of July 1, 2025. The Company performed a quantitative assessment of goodwill impairment for all its reporting units. The annual impairment test was performed using the Company’s annual business and long-term strategic plan. Based on the results of our quantitative assessment, we determined that the fair value of the Wet Shave, Skin Care and Sun Care reporting units was greater than the respective carrying amounts and there was no impairment of goodwill for these reporting units. The fair values for the Wet Shave and Skin Care reporting units exceeded their carrying values by 15% and 13%, respectively. The impairment analysis for the Feminine Care reporting unit indicated that the carrying value exceeded its fair value by 13.7% resulting in a non-cash goodwill impairment charge of $51.1.

For the Feminine Care reporting unit, the market approach was based on a $340.0 offer received to purchase this reporting unit, a Level 3 fair value input, given concurrent with the annual impairment analysis, additional information related to the potential sale of this business developed indicating that the offer was the best evidence of fair value. We entered into a definitive agreement to sell the Feminine Care reporting unit for a purchase price of $340.0. See Note 21 of Notes to Consolidated Financial Statements.
As part of the Company’s monitoring of significant events or changes in circumstances related to its reporting units since the annual impairment testing date that would require another goodwill impairment assessment as of September 30, 2025, we identified the sustained decline in stock price and resulting market capitalization as a triggering event primarily related to the Wet Shave and Skin Care reporting units. Based on timing and signing of the Feminine Care reporting unit sale agreement, the purchase price within the signed agreement reaffirmed that the fair value utilized as a part of the annual analysis remained unchanged and as such the company concluded that there was not a triggering event for the Feminine Care reporting unit. The interim impairment analysis for the Wet Shave and Skin Care reporting units was performed as of September 30, 2025, using the same approach as of July 1, 2025 to determine the fair value of reporting units. Based on the results of the year-end interim impairment analysis, no impairment charge was recorded as the fair values for the Wet Shave and Skin Care reporting units exceeded their carrying values by 7% and 16%, respectively.
Total intangible assets were as follows:
September 30, 2025September 30, 2024
Gross
Carrying
Amount
Accumulated
Amortization
NetGross
Carrying
Amount
Accumulated
Amortization
Net
Indefinite lived
Trade names and brands$601.6 $— $601.6 $597.7 $— $597.7 
Definite lived
Trade names and brands$340.0 $(119.9)$220.1 $339.8 $(104.0)$235.8 
Technology and patents80.2 (78.3)1.9 79.7 (77.3)2.4 
Customer related and other272.6 (174.9)97.7 272.5 (159.9)112.6 
Amortizable intangible assets$692.8 $(373.1)$319.7 $692.0 $(341.2)$350.8 
Total intangible assets$1,294.4 $(373.1)$921.3 $1,289.7 $(341.2)$948.5 
The Company’s annual indefinite-lived intangible assets impairment analysis was conducted on July 1, 2025. The Company performed a quantitative assessment of the Schick, Bulldog, Wet Ones, Hawaiian Tropic and Banana Boat trade names. We performed a qualitative test of impairment for the Carefree/Stayfree/o.b. indefinite-lived intangible asset because the fair value significantly exceeded carrying value in the interim impairment test. Based on the results of the quantitative and qualitative assessments, we determined there were no impairments of the carrying values of the indefinite-lived intangible assets. The fair value for Bulldog and Banana Boat trade name exceeded its carrying value by 9% and 4%, respectively.
As part of the Company’s monitoring of significant events or changes in circumstances related to its indefinite-lived intangible assets since its annual impairment testing, the Company did not identify any triggering events that would indicate the existence of an impairment of the indefinite-lived intangible assets as of September 30, 2025.
Unfavorable fluctuations in the discount rates and market multiples, royalty rates or declines in forecasted sales and margins could impact the forecasted financial performance and related fair value of our reporting units and indefinite-lived trade names. If that were to occur, it could result in impairment of our reporting units and indefinite-lived trade names. The Company will continue to monitor events which could trigger future interim impairment analyses, such as changing business conditions, our financial performance and our market capitalization.

Amortization expense for definite lived intangible assets was $31.1, $31.1 and $30.8 for fiscal 2025, 2024 and 2023, respectively.
Estimated amortization expense for amortizable intangible assets is as follows:
 Estimated amortization expense
Fiscal 2026$30.8 
Fiscal 2027$30.6 
Fiscal 2028$30.5 
Fiscal 2029$30.4 
 Fiscal 2030$30.4 
Thereafter$167.0