Summary of Significant Accounting Policies (Details Textual) (USD $)	0 Months Ended	12 Months Ended
	Nov. 10, 2010	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2009
Accounting Policies [Abstract]
Approximate average shipping time, minimum		1 day
Approximate average shipping time, maximum		6 days
Gift card liability, current		$ 1,000,000	$ 700,000
Right to return products (days)		90 days
Reserves for returns		500,000	700,000
Deferred Revenue Arrangement [Line Items]
Stockholders' Equity, Reverse Stock Split	1-for-10 reverse stock split
Common stock, par value	$ 0.00	$ 0.001	$ 0.001
Valuation Allowances and Reserves, Balance				0
Deferred revenue		2,303,000	3,482,000
Stockholders' Equity Note, Stock Split, Conversion Ratio1	10.00%
e-Commerce [Member]
Deferred Revenue Arrangement [Line Items]
Deferred revenue		1,300,000	900,000
Inventory Valuation and Obsolescence [Member]
Deferred Revenue Arrangement [Line Items]
Valuation Allowances and Reserves, Balance		$ 300,000	$ 100,000