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Segment and Geographic Information
9 Months Ended
Sep. 30, 2011
Segment and Geographic Information
10.  Segment and Geographic Information

The Company’s operating segments are significant strategic business units that offer different products and services.  The Company has two operating segments:  Media and E-commerce.

The Company’s Media segment consists of web sites serving technology professionals and technology enthusiasts and the Company’s E-commerce segment provides online sales of a variety of retail products of interest to these communities and general consumers.  The Company’s websites that comprise the Media segment include: SourceForge, Slashdot and Freecode.

(in thousands)
 
E-Commerce
   
Media
   
Total Company
 
Three Months Ended September 30, 2011
                 
Revenue from external customers
  $ 14,693     $ 5,007     $ 19,700  
Cost of revenue
  $ 13,414     $ 1,193     $ 14,607  
Gross margin
  $ 1,279     $ 3,814     $ 5,093  
Loss from operations
  $ (2,587 )   $ (56 )   $ (2,643 )
Depreciation and amortization
  $ 233     $ 198     $ 431  
Three Months Ended September 30, 2010
                       
Revenue from external customers
  $ 10,646     $ 4,013     $ 14,659  
Cost of revenue
  $ 10,178     $ 1,693     $ 11,871  
Gross margin
  $ 468     $ 2,320     $ 2,788  
Loss from operations
  $ (2,553 )   $ (1,257 )   $ (3,810 )
Depreciation and amortization
  $ 129     $ 485     $ 614  
Nine Months Ended September 30, 2011
                       
Revenue from external customers
  $ 44,217     $ 15,470     $ 59,687  
Cost of revenue
  $ 40,263     $ 3,999     $ 44,262  
Gross margin
  $ 3,954     $ 11,471     $ 15,425  
Operating loss
  $ (6,684 )   $ (522 )   $ (7,206 )
Depreciation and amortization
  $ 703     $ 784     $ 1,487  
Nine Months Ended September 30, 2010
                       
Revenue from external customers
  $ 31,588     $ 13,024     $ 44,612  
Cost of revenue
  $ 27,788     $ 5,269     $ 33,057  
Gross margin
  $ 3,800     $ 7,755     $ 11,555  
Operating loss
  $ (3,786 )   $ (5,387 )   $ (9,173 )
Depreciation and amortization
  $ 248     $ 1,434     $ 1,682  

During the time period covered by the table above, the Company marketed its Media products in the United States through its direct sales force. ThinkGeek products were marketed through its online web site and with respect to international Media sales, through its subsidiary in the United Kingdom and representatives based in the United Kingdom, Europe and Australia.