Quarterly Financial Information (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended								12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Segment Reporting Information [Line Items]
Net revenue	$ 72,379	$ 22,240	$ 23,395	$ 22,691	$ 74,338	$ 22,363	$ 22,004	$ 19,557	$ 140,705	$ 138,262	$ 118,913
Cost of revenue									116,437	111,145	97,848
Gross margin	12,692	4,291	3,460	3,825	14,838	4,250	4,409	3,620	24,268	27,117	21,065
Gross margin %									17.20%	19.60%	17.70%
Net (loss) income from continuing operations	968	(2,846)	(4,149)	(2,245)	5,066	(1,435)	(1,490)	(2,308)	(8,272)	(167)	1,805
Net (loss) income	968	(2,846)	(4,149)	(2,245)	5,069	(1,436)	(1,531)	(2,336)	(8,272)	(234)	13,907
Net (loss) income per share from continuing operations:
Basic	$ 0.14	$ (0.42)	$ (0.62)	$ (0.34)	$ 0.76	$ (0.22)	$ (0.22)	$ (0.35)	$ (1.24)	$ (0.03)	$ 0.28
Diluted	$ 0.14	$ (0.42)	$ (0.62)	$ (0.34)	$ 0.76	$ (0.22)	$ (0.22)	$ (0.35)	$ (1.24)	$ (0.03)	$ 0.28
Net (loss) income per share:
Basic	$ 0.14	$ (0.42)	$ (0.62)	$ (0.34)	$ 0.76	$ (0.22)	$ (0.23)	$ (0.35)	$ (1.24)	$ (0.04)	$ 2.15
Diluted	$ 0.14	$ (0.42)	$ (0.62)	$ (0.34)	$ 0.76	$ (0.22)	$ (0.23)	$ (0.35)	$ (1.24)	$ (0.04)	$ 2.12
Website
Segment Reporting Information [Line Items]
Net revenue	60,567	15,330	17,833	17,879	62,684	16,990	18,254	17,981	111,609	115,909	111,938
Cost of revenue	52,270	13,481	16,116	15,622	52,087	14,377	15,155	14,839	97,489	96,458	92,758
Gross margin	8,297	1,849	1,717	2,257	10,597	2,613	3,099	3,142	14,120	19,451	19,180
Gross margin %	13.70%	12.10%	9.60%	12.60%	16.90%	15.40%	17.00%	17.50%	12.70%	16.80%	17.10%
Wholesale
Segment Reporting Information [Line Items]
Net revenue	11,812	6,910	5,562	4,812	11,654	5,373	3,750	1,576	29,096	22,353	6,975
Cost of revenue	7,417	4,468	3,819	3,244	7,413	3,736	2,440	1,098	18,948	14,687	5,090
Gross margin	$ 4,395	$ 2,442	$ 1,743	$ 1,568	$ 4,241	$ 1,637	$ 1,310	$ 478	$ 10,148	$ 7,666	$ 1,885
Gross margin %	37.20%	35.30%	31.30%	32.60%	36.40%	30.50%	34.90%	30.30%	34.90%	34.30%	27.00%