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Common Stock and Stock Compensation (Tables)
 12 Months Ended
Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Schedule of Share-based Compensation, Stock Options, Activity
The following table summarizes option activities from December 31, 2013 through December 31, 2014:
 
 
Number of Shares
 
Weighted-Average Exercise Price per Share
 
Weighted-Average Remaining Contractual Term (in years)
 
Aggregate Intrinsic Value (in thousands)
 Outstanding as of December 31, 2013
 
133,578

 
$17.57
 
 
 
 
Granted
 
90,124

 
$11.25
 
 
 
 
Exercised
 
(725
)
 
$11.00
 
 
 
 
Forfeited
 
(11,725
)
 
$15.22
 
 
 
 
Outstanding as of December 31, 2014
 
211,252

 
$15.03
 
7.7
 
$
—

Vested or expected to vest at December 31, 2014
 
184,403

 
$15.49
 
7.5
 
$
—

Exercisable at December 31, 2014
 
98,184

 
$18.00
 
5.9
 
$
—
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions
The following table summarizes the weighted-average assumptions for stock options granted:
 
Year Ended December 31,
 
2014
 
2013
 
2012
Expected life (years)
3.46

 
3.00

 
3.02

Risk-free interest rate
1.1
%
 
0.5
%
 
0.4
%
Volatility
49
%
 
58
%
 
62
%
Dividend yield
—

 
—

 
—
Schedule of Share-based Compensation, Restricted Stock Units Activity
The following table summarizes restricted stock activities from December 31, 2013 through December 31, 2014:
 
 
Number of Shares
 
Weighted-Average Grant-Date Fair Value
 Outstanding as of December 31, 2013
94,771

 
$17.91
Granted
128,840

 
$12.94
Restricted Stock Release
(100,730
)
 
$17.25
Canceled
(12,117
)
 
$14.29
Outstanding as of December 31, 2014
110,764

 
$13.12
Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs
The following table summarizes stock-based compensation expense as recorded in the Consolidated Statements of Operations (in thousands):
 
Year Ended December 31,
 
2014
 
2013
 
2012
Cost of revenue
$
105

 
$
(81
)
 
$
376

 
 
 
 
 
 
Sales and marketing
$
94

 
$
(32
)
 
$
148

Technology and design
226

 
187

 
133

General and administrative
1,020

 
1,996

 
2,902

Included in operating expenses
1,340

 
2,151

 
3,183

 
 
 
 
 
 
Total stock-based compensation expense
$
1,445

 
$
2,070

 
$
3,559
Schedule of Unrecognized Compensation Cost, Nonvested Awards
As of December 31, 2014, total compensation cost not yet recognized and the weighted-average remaining term is as follows ($ in thousands):
 
Expense not yet
recognized
 
Weighted-Average Remaining Term (in years)
Stock Options
$
348

 
2.3
Restricted Stock Units
$
887

 
2.2