Segments (Schedule of Segment Information) (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Segment Reporting Information [Line Items]
Net revenue	$ 22,240	$ 22,363	$ 68,326	$ 63,924
Cost of revenue	17,949	18,113	56,750	51,645
Gross margin	4,291	4,250	11,576	12,279
Gross margin %	19.30%	19.00%	16.90%	19.20%
Website
Segment Reporting Information [Line Items]
Net revenue	15,330	16,990	51,042	53,225
Cost of revenue	13,481	14,377	45,219	44,371
Gross margin	1,849	2,613	5,823	8,854
Gross margin %	12.10%	15.40%	11.40%	16.60%
Wholesale
Segment Reporting Information [Line Items]
Net revenue	6,910	5,373	17,284	10,699
Cost of revenue	4,468	3,736	11,531	7,274
Gross margin	$ 2,442	$ 1,637	$ 5,753	$ 3,425
Gross margin %	35.30%	30.50%	33.30%	32.00%