Organization and Overview

6 Months Ended

Jun. 30, 2014

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Overview

Organization and Overview

Geeknet, Inc. ("Geeknet") and its subsidiary, ThinkGeek, Inc. ("ThinkGeek," and together with Geeknet, the "Company"), sells collectibles, apparel, gadgets, electronics, toys and other retail products for technology enthusiasts and general consumers through its ThinkGeek.com website (the "website") and certain exclusive products to the Company's wholesale customers. Since 1999, ThinkGeek has been creating a world where everyone can embrace their inner geek, express their passions and connect with one another. ThinkGeek offers a broad range of unique products through its website that are often not available in traditional brick-and-mortar stores. The Company introduces a range of new products to ThinkGeek's audience on a regular basis. Some ThinkGeek products are custom made and developed by the Company's in-house product development team ("GeekLabs"). The Company has several wholesale arrangements with brick-and-mortar retailers located throughout the United States and internationally, that allow the Company to reach a broader consumer audience and expand its brand awareness.

The Company has two operating segments: Website and Wholesale. The "Website" segment sells geek-themed retail products through the website, while the "Wholesale" segment sells primarily exclusive GeekLabs products to retailers and brick-and-mortar stores.