Segments (Schedule of Segment Information) (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Segment Reporting Information [Line Items]
Net revenue	$ 23,395	$ 22,004	$ 46,086	$ 41,561
Cost of revenue	19,935	17,595	38,801	33,532
Gross margin	3,460	4,409	7,285	8,029
Gross margin %	14.80%	20.00%	15.80%	19.30%
Website
Segment Reporting Information [Line Items]
Net revenue	17,833	18,254	35,712	36,235
Cost of revenue	16,116	15,155	31,738	29,994
Gross margin	1,717	3,099	3,974	6,241
Gross margin %	9.60%	17.00%	11.10%	17.20%
Wholesale
Segment Reporting Information [Line Items]
Net revenue	5,562	3,750	10,374	5,326
Cost of revenue	3,819	2,440	7,063	3,538
Gross margin	$ 1,743	$ 1,310	$ 3,311	$ 1,788
Gross margin %	31.30%	34.90%	31.90%	33.60%