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Segments (Tables)
6 Months Ended
Jun. 30, 2014
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
(in thousands)
 
Website
 
Wholesale
 
Total
Three Months Ended June 30, 2014
 
 
 
 
 
 
  Net revenue
 
$
17,833

 
$
5,562

 
$
23,395

  Cost of revenue
 
16,116

 
3,819

 
19,935

  Gross margin
 
$
1,717

 
$
1,743

 
$
3,460

  Gross margin %
 
9.6
%
 
31.3
%
 
14.8
%
 
 
 
 
 
 
 
Three Months Ended June 30, 2013
 
 
 
 
 
 
  Net revenue
 
$
18,254

 
$
3,750

 
$
22,004

  Cost of revenue
 
15,155

 
2,440

 
17,595

  Gross margin
 
$
3,099

 
$
1,310

 
$
4,409

  Gross margin %
 
17.0
%
 
34.9
%
 
20.0
%
 
 
 
 
 
 
 
Six Months Ended June 30, 2014
 
 
 
 
 
 
  Net revenue
 
$
35,712

 
$
10,374

 
$
46,086

  Cost of revenue
 
31,738

 
7,063

 
38,801

  Gross margin
 
$
3,974

 
$
3,311

 
$
7,285

  Gross margin %
 
11.1
%
 
31.9
%
 
15.8
%
 
 
 
 
 
 
 
Six Months Ended June 30, 2013
 
 
 
 
 
 
  Net revenue
 
$
36,235

 
$
5,326

 
$
41,561

  Cost of revenue
 
29,994

 
3,538

 
33,532

  Gross margin
 
$
6,241

 
$
1,788

 
$
8,029

  Gross margin %
 
17.2
%
 
33.6
%
 
19.3
%