Segments (Schedule of Segment Information) (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Segment Reporting Information [Line Items]
Net revenue	$ 22,691	$ 19,557
Cost of revenue	18,866	15,937
Gross margin	3,825	3,620
Gross margin %	16.90%	18.50%
Website
Segment Reporting Information [Line Items]
Net revenue	17,879	17,981
Cost of revenue	15,622	14,839
Gross margin	2,257	3,142
Gross margin %	12.60%	17.50%
Wholesale
Segment Reporting Information [Line Items]
Net revenue	4,812	1,576
Cost of revenue	3,244	1,098
Gross margin	$ 1,568	$ 478
Gross margin %	32.60%	30.30%