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Segments (Tables)
3 Months Ended
Mar. 31, 2014
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
(in thousands)
 
Website
 
Wholesale
 
Total Company
Three Months Ended March 31, 2014
 
 
 
 
 
 
  Net revenue
 
$
17,879

 
$
4,812

 
$
22,691

  Cost of revenue
 
15,622

 
3,244

 
18,866

  Gross margin
 
$
2,257

 
$
1,568

 
$
3,825

  Gross margin %
 
12.6
%
 
32.6
%
 
16.9
%
 
 
 
 
 
 
 
Three Months Ended March 31, 2013
 
 
 
 
 
 
  Net revenue
 
$
17,981

 
$
1,576

 
$
19,557

  Cost of revenue
 
14,839

 
1,098

 
15,937

  Gross margin
 
$
3,142

 
$
478

 
$
3,620

  Gross margin %
 
17.5
%
 
30.3
%
 
18.5
%