Segment and Geographic Information (Tables)

12 Months Ended

Dec. 31, 2013

Schedule of Segment Reporting Information, by Segment

The accounting policies of the segments are consistent with those described in the summary of significant accounting policies. The majority of costs were specifically identifiable to each segment. However, where costs were not specifically identifiable, they were allocated based on the ratio of segment product costs to total product costs. The Company's chief decision-making group is the Chief Executive Officer and the Chief Financial Officer. The Company's assets and liabilities are not allocated or reviewed by the chief decision-making group on a segment basis.



(in thousands)	Website			Wholesale			Total Company
Year Ended December 31, 2013
Net revenue	$	115,909		$	22,353		$	138,262
Cost of revenue	96,458			14,687			111,145
Gross margin	$	19,451		$	7,666		$	27,117
Gross margin %	16.8		%	34.3		%	19.6		%

Year Ended December 31, 2012
Net revenue	$	111,938		$	6,975		$	118,913
Cost of revenue	92,758			5,090			97,848
Gross margin	$	19,180		$	1,885		$	21,065
Gross margin %	17.1		%	27.0		%	17.7		%

Year Ended December 31, 2011
Net revenue	$	93,691		$	5,366		$	99,057
Cost of revenue	79,568			4,034			83,602
Gross margin	$	14,123		$	1,332		$	15,455
Gross margin %	15.1		%	24.8		%	15.6		%

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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