Consolidated Statements of Operations (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009
Net revenue:
e-Commerce revenue	$ 99,057	$ 76,335	$ 49,091
Media revenue, including $0, $0 and $545 of related party revenue, repectively	20,409	18,284	16,486
Total net revenue	119,466	94,619	65,577
Cost of revenue:
e-Commerce cost of revenue	83,277	62,630	38,151
Media cost of revenue	4,906	6,610	6,953
Total cost of revenue	88,183	69,240	45,104
Gross margin	31,283	25,379	20,473
Operating expenses:
Sales and marketing	15,420	15,277	11,775
Research and development	5,542	6,148	8,103
General and administrative	11,565	9,551	8,843
Amortization of intangible assets	83	306	200
(Gain) loss on sale of assets	(65)	(1,391)	1,020
Restructuring costs	0	(101)	(62)
Total operating expenses	32,545	29,790	29,879
Loss from operations	(1,262)	(4,411)	(9,406)
Interest and other income (expense), net	(11)	44	110
Other than temporary impairment of non-marketable equity securities	0	0	(4,585)
Income (loss) from continuing operations before income taxes	(1,273)	(4,367)	(13,881)
Provision (benefit) for income taxes	(83)	(167)	140
Income (loss) from continuing operations	(1,190)	(4,200)	(14,021)
Discontinued operations:
Loss from operations, net of taxes	0	(193)	0
Loss on sale, net of taxes	0	(55)	0
Loss from discontinued operations	0	(248)	0
Net income (loss)	$ (1,190)	$ (4,448)	$ (14,021)
Income (loss) per share from continuing operations:
Basic	$ (0.19)	$ (0.69)	$ (2.31)
Diluted	$ (0.19)	$ (0.69)	$ (2.31)
Loss per share from discontinued operations:
Basic	$ 0.00	$ (0.04)	$ 0.00
Diluted	$ 0.00	$ (0.04)	$ 0.00
Net income (loss) per share:
Basic	$ (0.19)	$ (0.73)	$ (2.31)
Diluted	$ (0.19)	$ (0.73)	$ (2.31)
Shares used in per share calculations:
Basic	6,319	6,073	6,080
Diluted	6,319	6,073	6,080