13F-HR 1 form13fsept2010.txt FORM 13F UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 13F FORM 13F COVER PAGE REPORT FOR THE CALENDAR YEAR OR QUARTER ENDED: SEPTEMBER 30, 2010 CHECK HERE IF AMENDMENT []; AMENDMENT NUMBER: ____________ THIS AMENDMENT (CHECK ONLY ONE.): [ ] IS A RESTATEMENT [ ] ADDS NEW HOLDINGS ENTRIES. INSTITUTIONAL INVESTMENT MANAGER FILING THIS REPORT: NAME: W.R. Huff Asset Management Co., L.L.C. -------------------------------------- ADDRESS: 1776 On The Green 67 Park Place, 9th Floor ------------------------ Morristown, NJ 07960 -------------------- FORM 13F FILE NUMBER: 28- 10831 ----- The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: NAME: Edward T. Dartley ----------------- TITLE: Counsel ------- PHONE: (973) 984-1233 -------------- SIGNATURE, PLACE, AND DATE OF SIGNING: /s/ Edward T. Dartley Morristown, NJ 11/15/2010 ---------------------- ---------------- ------------ REPORT TYPE (CHECK ONLY ONE.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) FORM 13F SUMMARY PAGE REPORT SUMMARY Number of Other Included Managers: 0 -- Form 13F Information Table Entry Total: 20 --------------------------------------- -- Form 13F Information Table Value Total: $244,358 (thousands) --------------------------------------- ------------------------ List of Other Included Managers: None -------------------------------- ---- Form 13F Information Table W.R. Huff Asset Management Co., L.L.C. FORM 13F September 30, 2010
Title of Value Shares/ SH/ PUT/ INVSTMT OTHER VOTING AUTH Name of Issuer Class Cusip (x1000) PRN AMT PRN CALL DSCRETN MNGRS SOLE SHRD NONE AT&T Inc Com 00206R102 293 10,250 SH SOLE 10,250 Apple Inc Com 037833100 445 1,570 SH SOLE 1,570 Bristol Myers Squibb Co Com 110122108 268 9,885 SH SOLE 9,885 CKX, Inc. Com 12562M106 68,338 13,946,612 SH SOLE 13,946,612 Chevron Corp New Com 166764100 486 6,000 SH SOLE 6,000 Clear Channel Outdoor Hldgs CL A 18451C109 219 19,200 SH SOLE 19,200 Comcast Corp New CL A 20030N101 13,045 721,543 SH SOLE 721,543 Consolidated Edison Inc Com 209115104 378 7,834 SH SOLE 7,834 Corning Inc Com 219350105 3,609 197,428 SH SOLE 197,428 Duke Energy Corp New Com 26441C105 389 21,944 SH SOLE 21,944 Hewlett Packard Co Com 428236103 975 23,180 SH SOLE 23,180 Kraft Foods Inc CL A 50075N104 6,220 201,567 SH SOLE 201,567 Mercer Intl Inc Com 588056101 7,426 1,518,698 SH SOLE 1,518,698 Portugal Telecom Sponsored SGPS S A ADR 737273102 161 12,175 SH SOLE 12,175 Rentrak Corp Com 760174102 26,206 1,037,042 SH SOLE 1,037,042 Sara Lee Corp Com 803111103 213 15,845 SH SOLE 15,845 Southern Co Com 842587107 422 11,331 SH SOLE 11,331 Telefonica S A Sponsored ADR 879382208 574 7,739 SH SOLE 7,739 Time Warner Cable Inc Com 88732J207 114,117 2,113,669 SH SOLE 2,113,669 Verizon Communications Inc Com 92343V104 574 17,600 SH SOLE 17,600
This report includes holdings of certain separately managed accounts of W.R. Huff Asset Management Co., L.L.C. and of certain other limited liability companies and of limited partnerships affiliated with Huff Asset Management. William R. Huff possesses sole power to vote and direct the disposition of all securities held in such separately managed accounts of Huff Asset Management and of such other limited liability companies and limited partnerships affiliated with Huff Asset Management. This report does not include direct or indirect personal holdings, if any, of William R. Huff.