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Goodwill and Other Intangible Assets - Additional Information (Detail) (USD $)
In Millions, unless otherwise specified
3 Months Ended 12 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Goodwill And Intangible Assets Disclosure [Abstract]          
Goodwill deductible for income tax purposes $ 113   $ 122    
Amortization expense, intangible assets 81 79 320 319 319
Amortization expense, computer software $ 39 $ 39 $ 156 $ 158 $ 164
Patent rights     Nielsen brand awareness and recognition has existed for over 50 years