<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<headerData>
<submissionType>144</submissionType>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001094988</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>
</filerInfo>
</headerData>
<formData>
<issuerInfo>
<issuerCik>0001591588</issuerCik>
<issuerName>GOLD.COM, INC.</issuerName>
<secFileNumber>001-36347</secFileNumber>
<issuerAddress>
<street1 xmlns="http://www.sec.gov/edgar/common">1550 Scenic Avenue</street1>
<street2 xmlns="http://www.sec.gov/edgar/common">Suite 150</street2>
<city xmlns="http://www.sec.gov/edgar/common">Costa Mesa</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">CA</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">92626</zipCode>
</issuerAddress>
<issuerContactPhone>844-455-4653</issuerContactPhone>
<nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JESS M RAVICH</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
<relationshipsToIssuer>
<relationshipToIssuer>Director</relationshipToIssuer>
</relationshipsToIssuer>
</issuerInfo>
<securitiesInformation>
<securitiesClassTitle>Common </securitiesClassTitle>
<brokerOrMarketmakerDetails>
<name>RBC Wealth Management</name>
<address>
<street1 xmlns="http://www.sec.gov/edgar/common">250 Nicollett Mall</street1>
<city xmlns="http://www.sec.gov/edgar/common">Minneapolis</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">MN</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">55401</zipCode>
</address>
</brokerOrMarketmakerDetails>
<noOfUnitsSold>96464</noOfUnitsSold>
<aggregateMarketValue>6200000</aggregateMarketValue>
<noOfUnitsOutstanding>24900000</noOfUnitsOutstanding>
<approxSaleDate>02/10/2025</approxSaleDate>
<securitiesExchangeName>NYSE</securitiesExchangeName>
</securitiesInformation>
<securitiesToBeSold>
<securitiesClassTitle>Common Stock, par value $0.01 per share</securitiesClassTitle>
<acquiredDate>03/14/2014</acquiredDate>
<natureOfAcquisitionTransaction>Parent corp spinoff</natureOfAcquisitionTransaction>
<nameOfPersonfromWhomAcquired>Spectrum Group Intl Inc</nameOfPersonfromWhomAcquired>
<isGiftTransaction>N</isGiftTransaction>
<amountOfSecuritiesAcquired>514452</amountOfSecuritiesAcquired>
<paymentDate>03/14/2014</paymentDate>
<natureOfPayment>parent securities purchased with general assets</natureOfPayment>
</securitiesToBeSold>
<nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
<noticeSignature>
<noticeDate>02/10/2026</noticeDate>
<signature>/s/ Jess M. Ravich</signature>
</noticeSignature>
</formData>
</edgarSubmission>
