Exhibit 23.2

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in this Registration Statement on Form S-8 of our report dated May 14, 2010 relating to the consolidated financial statements and the effectiveness of internal control over financial reporting, which appears in SINA Corporation’s Annual Report on Form 20-F for the year ended December 31, 2009.

/s/ PricewaterhouseCoopers Zhong Tian CPAs Limited Company  

PricewaterhouseCoopers Zhong Tian CPAs Limited Company 

Beijing, People’s Republic of China 

September 3, 2010