10-K 1 wwe-20151231x10k.htm 10-K Q4 2015 Form 10K

 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

____________________

FORM 10-K

____________________

 

 

 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the year ended December 31, 2015

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE

SECURITIES EXCHANGE ACT OF 1934

 

Commission file number 001-16131

WORLD WRESTLING ENTERTAINMENT, INC.

(Exact name of Registrant as specified in its charter)

 

 

 

Delaware

04-2693383

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

 

1241 East Main Street

Stamford, CT 06902

(203) 352-8600

(Address, including zip code, and telephone number, including area code,

of Registrant’s principal executive offices)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT

 

 

Class A Common Stock, $.01 par value per share

New York Stock Exchange

(Title of each class)

(Name of each exchange on which registered)

 

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT

None

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of Securities Act.  Yes    No 

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes    No 

 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.  Yes    No 

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes    No 

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. 

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

(Check one):

 

 

 

 

 

 

Large accelerated filer  

Accelerated filer  

Non-accelerated filer  

Smaller reporting company  

 

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes    No 

 

Aggregate market value of the common stock held by non-affiliates of the Registrant at June 30, 2015 using our closing price on June 30, 2015 was $536,218,337.

 

As of February 10, 2016, the number of shares outstanding of the Registrant's Class A common stock, par value $0.01 per share, was 34,256,834 and the number of shares outstanding of the Registrant's Class B common stock, par value $0.01 per share, was 41,688,704 shares. Portions of the Registrant's definitive proxy statement for the 2016 Annual Meeting of Stockholders are incorporated by reference in Part III of this Form 10-K.

 

 

 


 

TABLE OF CONTENTS

 

 

 

 

 

 

 

 

 

 

 

Page

 

PART I 

 

 

 

Item 1.

 

Business

 

3

 

Item 1A.

 

Risk Factors

 

10

 

Item 1B.

 

Unresolved Staff Comments

 

18

 

Item 2.

 

Properties

 

19

 

Item 3.

 

Legal Proceedings

 

19

 

Item 4.

 

Mine Safety Disclosures

 

20

 

PART II 

 

 

 

Item 5.

 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

 

21

 

Item 6.

 

Selected Financial Data

 

23

 

Item 7.

 

Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

24

 

Item 7A.

 

Quantitative and Qualitative Disclosures about Market Risk

 

45

 

Item 8.

 

Financial Statements and Supplementary Data

 

46

 

Item 9.

 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosures

 

46

 

Item 9A.

 

Controls and Procedures

 

46

 

Item 9B.

 

Other Information

 

48

 

PART III 

 

 

 

Item 10.

 

Directors, Executive Officers and Corporate Governance

 

48

*

Item 11.

 

Executive Compensation

 

48

*

Item 12.

 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

 

48

*

Item 13.

 

Certain Relationships and Related Transactions, and Director Independence

 

48

*

Item 14.

 

Principal Accountant Fees and Services

 

48

*

PART IV 

 

 

 

Item 15.

 

Exhibits and Financial Statement Schedules

 

48

 

 

 

* Incorporated by reference from the Registrant’s Proxy Statement for the 2016 Annual Meeting of Stockholders (the “Proxy Statement”).

 

 

 

 


 

PART I

Item 1.  Business

WWE is an integrated media and entertainment company. We have been involved in the sports entertainment business for over 30 years, and have developed WWE into one of the most popular brands in global entertainment today. We develop unique and creative content centered around our talent and present it via our subscription network (“WWE Network”), television, online and at our live events. At the heart of our success are the athletic and entertainment skills and appeal of our Superstars and Divas, and our consistently innovative and multi-faceted storylines. Our WWE Network, live and televised events, digital media, home entertainment, consumer products and feature films provide significant cross-promotion and marketing opportunities that reinforce our brands while effectively reaching our fans.

Based on the strength of the Company’s brands and its ownership and control over its intellectual property, the Company has been able to leverage its content and talent across virtually all media platforms. We continually evaluate additional opportunities to monetize new and existing content, including our WWE Network, which launched domestically on February 24, 2014, and internationally beginning August 12, 2014 and is now available internationally in over 180 countries. In support of this initiative, during 2013 and 2014, the Company increased staffing levels and expanded its content production capabilities in preparation for the launch and ongoing operational needs of WWE Network. The launch of WWE Network has been transformative to WWE and has changed the distribution of WWE’s pay-per-view events, and reduced the monetization of our assets through other platforms, such as pay-per-view and other content distributed on certain digital platforms.

"WWE" refers to World Wrestling Entertainment, Inc. and its subsidiaries, unless the context otherwise requires. References to "we," "us," "our" and the "Company" refer to WWE. The initials "WWE" and our stylized and iconic "W" logo are two of our trademarks. This report also contains other WWE trademarks and trade names as well as those of other companies. All trademarks and trade names appearing in this report are the property of their respective holders.

Our operations are organized around the following principal activities:

Media Division:

Network

·

Revenues consist principally of subscriptions to WWE Network, fees for viewing our pay-per-view programming, and advertising fees.

Television

·

Revenues consist principally of television rights fees and advertising.

Home Entertainment

·

Revenues consist principally of sales of WWE produced content via home entertainment platforms, including DVD, Blu-Ray, and subscription and transactional on-demand outlets.

Digital Media

·

Revenues consist principally of advertising sales on our websites and third party websites including YouTube, and sales of various broadband and mobile content.

Live Events:

·

Revenues consist principally of ticket sales and travel packages for live events.

Consumer Products Division:

Licensing

·

Revenues consist principally of royalties or license fees related to various WWE themed products such as video games, toys and apparel.

Venue Merchandise

·

Revenues consist of sales of merchandise at our live events.

WWEShop

·

Revenues consist of sales of merchandise on our website through our WWEShop internet storefront and on distribution platforms, including Amazon.

 

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WWE Studios:

·

Revenues consist of amounts earned from investing in, producing, and/or distributing of filmed entertainment.

Media Division

(represents 65%, 63% and 60% of our net revenues in 2015, 2014 and 2013, respectively)

WWE Network

WWE Network launched on February 24, 2014, becoming the first-ever 24/7 live streaming network.  This subscription based network is currently available in more than 180 countries and territories, including the United Kingdom, Canada, the Middle East, and Ireland, among others. Subscribers can access all of WWE’s live pay-per-view events, exclusive original programming and more than 4,300 hours  of our video-on-demand library. The inclusion of our monthly marquis pay-per-view events, including WrestleMania, and the access to original content and live specials are critical components of the programming which drives our viewership engagement and satisfaction. WWE Network content includes exclusive original programming, including Breaking Ground, Swerved and Stone Cold Podcast as well as exclusive live in-ring specials, including our 2015 broadcasts of The Beast Live from Tokyo,  Live from Madison Square Garden, and our live NXT Takeover specials, among others. Our strategy of creating compelling original content for broadcast on WWE Network has contributed to the growth and acceptance of WWE Network, as we premiered more than 330 hours of original content during 2015. In addition, the evolution of our NXT division, featuring developmental talent, into a global touring brand that airs weekly taped broadcasts on WWE Network, as well as live event specials during the year, has contributed to the growth and acceptance of WWE Network among our fans.

WWE Network is available on desktops and laptops via WWE.com, through the WWE App on Amazon Fire TV and Kindle Fire devices, Android devices, IOS devices, Apple TV, Roku streaming devices, gaming consoles, interconnected TVs, Blu-Ray players and Smart TVs. As of December 31, 2015, WWE Network had 1,217,100 subscribers as compared to 816,000 subscribers at December 31, 2014, representing a 49% increase in our subscriber base. For domestic subscribers, the current subscription pricing of WWE Network is $9.99 per month with no minimum commitment, and new subscribers are currently offered a one month free trial.  

Network subscription net revenues were $138.8 million and $69.5 million, representing 21% and 13% of total net revenues in 2015 and 2014, respectively.

Pay-Per-View Programming

Beginning in February 2014 with the launch of WWE Network, WWE’s monthly marquis pay-per-view events are included as part of the network subscription. Inclusion of these events as a part of the subscription to WWE Network has resulted in a large decrease of á la carte pay-per-view revenue in the markets where WWE Network is available, and we expect this decline to continue with the continued growth and expansion of WWE Network.

WWE produced 12 domestic pay-per-view programs in 2015, 2014 and 2013. The suggested domestic retail price for all pay-per-view events in 2015 was $44.95, with the exception of WrestleMania which had a suggested domestic retail price of $59.95. Consistent with industry practices, we share the revenues with cable systems and satellite providers that distribute the events. Average revenue per buy was $14.68 in 2015, $19.55 in 2014 and $21.41 in 2013.

Pay-per-view net revenues were $20.6 million, $45.2 million and $82.5 million, representing 3%, 8% and 16% of total net revenues in 2015, 2014 and 2013, respectively. As WWE Network’s subscriber adoption rate increases, we expect that our pay-per-view programming a la carte purchases will continue to decline.

Television

Relying on our in-house production capabilities at our technologically advanced, high definition, production facility, we produce five hours of original weekly domestic television programming, which include RAW and SmackDownRAW and SmackDown are licensed domestically under a multi-year contract with NBC Universal, which became effective on October 1, 2014.  Second runs of RAW and SmackDown are also available on WWE Network 30 days after the original first run airing dates on television. We also produce reality shows and other programming.  Our television programming is distributed domestically and internationally. Our domestic television programs currently are: RAW on USA Network with replays on NBC Universo and Uni HD; SmackDown, which recently moved from Syfy to USA Network on January 7, 2016, with replays on NBC Universo; and Total Divas on E! Network. WWE’s TV programs reach over 11 million viewers in the United States during the average week. USA Network, the Syfy Channel, E! Network and NBC Universo are owned by NBC Universal.

RAW is a three-hour live primetime program which ranks among the most watched regularly scheduled programs on primetime cable television. RAW, which has been on air for 22 years, is the longest running weekly episodic program in primetime TV history and anchors USA, consistently helping make it the top-rated cable network.

 

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SmackDown is a two-hour show which aired in primetime on Fridays before moving to Thursdays on January 15, 2015. Prior to moving to the USA Network in January 2016, SmackDown had on average been Syfy’s most-watched program each week. SmackDown is the second longest running weekly episodic program in primetime TV history, only behind RAW.

Total Divas was added to WWE's programming line-up in July 2013, continued to air Sundays on E! beginning with an eleven episode run of Season 2 earlier in 2014, and ended 2014 with the first ten episodes of Season 3. The second half of Season 3 began airing in January 2015 and Season 4 aired in 2015.    The reality based show explores life beyond the ring for several WWE Divas. Previous episodes of Seasons 1 through 4 are also replayed on WWE Network.

WWE’s television programming can be seen in more than 160 countries and 24 languages around the world. Our broadcast partners include: Sky in the United Kingdom; Ten Sports in India, and Rogers Communication in Canada, among many others. 

Television net revenues were $231.1 million,  $176.7 million and $163.4 million, representing 35%, 33% and 32% of total net revenues in 2015, 2014 and 2013, respectively.

Home Entertainment

WWE distributes its content as home entertainment releases in both physical (DVD and Blu-Ray) and digital formats.  Content distributed through home entertainment channels has included themed compilations from the Company’s vast archives as well as releases of the Company’s pay-per-view events. WWE’s home entertainment titles are generally sold through retailers, such as Wal-Mart and Best Buy and via subscription and transactional on-demand outlets, such as iTunes, Amazon, and others. Outside the United States, third-party licensees distribute our home entertainment releases. Starting in January 2015, Warner Brothers Home Entertainment has become the domestic distributor of our home entertainment products.

 The gradual shift by consumers to digital formats downloaded or streamed over the Internet has negatively impacted our volume of DVD and Blu-Ray disc sales. In addition, we believe the launch of WWE Network, which includes access to WWE’s video-on-demand library that includes many titles that are also available in DVD, Blu-Ray disc and digital formats, has also contributed to the decline in our Home Entertainment sales. In 2015, we released 28 new home video productions domestically and, in the U.S., shipped approximately 2.1 million DVD and Blu-Ray units, including catalog titles released in prior years. This compares to 2.7 million DVD and Blu-Ray units shipped in the U.S. in 2014, as we released 30 new home video productions domestically.  

Home entertainment net revenues were $13.4 million, $27.3 million and $24.3 million, representing 2%, 5% and 5% of total net revenues in 2015, 2014 and 2013, respectively.

Digital Media

WWE utilizes the Internet to promote our brands, create a community experience among our fans, market and distribute our content and digital products and sell online advertising. Our primary website, WWE.com, attracted an average of 20.6 million monthly unique visitors worldwide during 2015. These visitors viewed an average of 406 million pages and approximately 38.5 million video streams per month. WWE wallpapers, ringtones, voicetones, games and videos are available through our mobile partnerships.

WWE currently has language-based websites allowing fans to experience WWE in their native language with a concentration on local events and shows. Currently, the available languages are English, French, German, Polish and Arabic.  We have relationships with local sales agencies to sell advertising on WWE.com, which spans over more than 70 countries.  Most of these arrangements allow a partner to sell advertising across a region of countries.

WWE currently streams its video content on select video portals such as YouTube and Facebook. On YouTube, WWE consistently ranks among the top viewed channels and our viewership on Facebook is gaining more popularity.  During 2015, there were 8.1 billion views of WWE content on YouTube garnering the Company advertising revenues attached to the content. 

Total Digital Media net revenues were $21.5 million, $20.9 million and $28.7 million, representing 3%, 4% and 6% of total net revenues in 2015, 2014 and 2013, respectively.

Live Events

(represents 19%, 20% and 22% of our net revenues in 2015, 2014 and 2013, respectively)

Our broad and talented roster of Superstars and Divas allows us to perform in numerous domestic markets and take advantage of the strong international demand for our events.  Live events and the associated programming produced at our live events are our principal creative content and production activities. Our creative team develops compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional elements. Storylines are usually played out in the ring and unfold on our weekly television shows, culminating in monthly marquis events airing on WWE Network and also distributed via pay-per-view.

 

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In 2015, we produced 273 live events throughout North America, entertaining approximately 1.6 million fans at an average ticket price of $53.22. We hold many of our live events at major arenas across the country. In addition to providing content for our television and other programming, these events provide us with a real-time assessment of the popularity of our storylines and characters.

In 2015, we produced 56 live events internationally, reaching approximately 407,000 fans at an average ticket price of $65.10. These events were spread over several international tours throughout Europe, the Middle East, Asia, Latin America and Australia.

Live events net revenues were $124.7 million, $110.7 million and $113.1 million, representing 19%, 20% and 22% of total net revenues in 2015, 2014 and 2013, respectively.

Consumer Products Division

(represents 15%, 14% and 15% of our net revenues in 2015, 2014 and 2013, respectively)

Licensing

We have established a worldwide licensing program using our marks and logos, copyrighted works and characters on a large variety of retail products, including toys, video games, apparel and books. Currently, we have relationships with more than 150 licensees worldwide that provide products for sale at major retailers. To maintain the distinctive style and quality of our intellectual property and brand, we retain creative approval over the design, packaging, advertising and promotional materials associated with these products. Additionally, we continually seek new opportunities to partner with best-in-class organizations to develop new products for our fans and further expand our licensing business. In 2015, we entered into a joint venture with Authentic Brands Group, LLC (“ABG”), a brand development and licensing company, to relaunch Tapout, a newly repositioned lifestyle fitness apparel brand in which WWE has a 50% ownership interest. The eventual launch of the Tapout brand has the potential to enable WWE to expand into new product categories as well as increase the reach of our brand to a broader audience.

Video games and toys are the largest components of our licensing program.  We have a comprehensive, multi-year licensing agreement with Mattel, Inc. our master toy licensee, covering all global territories and a multi-year licensing agreement with Take-Two Interactive Software, Inc. ("Take-Two") who publishes our branded video games. WWE branded video games currently include WWE 2K, available on PlayStation and XBOX platforms and on iOS and Android devices and WWE SuperCard which is available on iOS and Android devices. The video game industry continues to migrate the availability of video games as downloadable content through an Internet connected device.  Accordingly, both our WWE 2K and WWE SuperCard video games can be downloaded via the Internet and also contain subsequent downloadable content that can be purchased to add additional characters and game modes to enhance game play.

Music is an integral part of the WWE entertainment experience. We compose and record most of our music, including Superstar and Diva entrance themes, in our recording studio. In addition to our own composed music, we license music performed by popular artists.

Licensing net revenues were $48.9 million, $38.6 million and $43.6 million, representing 7%, 7% and 9% of total net revenues in 2015, 2014 and 2013, respectively.

Venue Merchandise

Our venue merchandise business consists of the design, sourcing, marketing and distribution of numerous WWE-branded products such as t-shirts, belts, caps and other novelty items, all of which feature our Superstars, Divas and/or logos. These items are offered for sale at our live events.

Venue merchandise net revenues were $22.4 million, $19.3 million and $19.4 million, representing 3%, 4% and 4% of total net revenues in 2015, 2014 and 2013, respectively.

WWEShop

WWEShop is our e-commerce storefront. WWEShop processed approximately 590,000 orders during 2015 as compared to approximately 426,000 in 2014.  Additionally, WWE merchandise is also distributed on other e-commerce platforms, including Amazon.

WWEShop net revenues were $27.1 million, $20.2 million and $15.5 million, representing 4%, 4%, and 3% of total net revenues in 2015, 2014 and 2013, respectively.

 

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WWE Studios

(represents 1%, 2% and 2% of our net revenues in 2015, 2014 and 2013, respectively)

WWE Studios oversees the Company’s participation in the production and global distribution of filmed entertainment content, which may include movies for theatrical, home entertainment, and/or television release. The Company believes its movie business expands its brands by reaching new audiences, supporting the Company’s investment in its Superstar and Diva talent, and building a content library with lasting value.

Our WWE Studios business model focuses on the utilization of strategic partnerships, including production, distribution and acquisition relationships, to increase financial returns and mitigate risk.  WWE utilizes its marketing and content platforms, especially its weekly presence on prime-time television, to support its movie projects.

To enhance WWE Studios’ financial flexibility and capacity to produce and acquire more branded and genre films, in May 2015, WWE Studios entered into a $35 million secured asset based revolving credit facility with Bank of America (the “Film Credit Facility”). The funds from the Film Credit Facility will allow WWE Studios to execute further on its key strategy for long-term growth and increasing the number of mid-size budget films on its slate.

In 2015, WWE Studios released six films.  Among the film projects, WWE Studios joined with Warner Brothers Animation to co-produce and co-finance The Flintstones & WWE: Stone Age SmackDown.  WWE Studios also partnered with 20th Century Fox to release The Marine 4: Moving Target direct to DVD, and released Vendetta,  12 Rounds 3: Lockdown and The Condemned 2 via limited theatrical distribution with LionsgateAdditionally, Santa’s Little Helper, a direct to DVD film, premiered on DVD and then capped off USA Network’s holiday WWE Week programming events.

WWE Studios net revenues were $7.1 million, $10.9 million and $10.8 million, representing 1%, 2% and 2% of total net revenues in 2015, 2014 and 2013, respectively.

International 

Revenues generated outside of North America across all our business segments were $169.8 million, $116.4 million and $116.3 million, representing 26%, 21% and 23% of total net revenues in 2015, 2014 and 2013, respectively. Revenues generated in the United Kingdom, our largest international market, were $75.7  million, $40.5 million and $36.0 million for 2015, 2014 and 2013, respectively. During 2015, we launched WWE Network in the United Kingdom, Italy, Middle East, Malaysia and India. We also renewed television partnerships with Sky Italia in Italy. In January 2016 the Company made WWE Network available in Germany, Austria, Switzerland and Japan and has continued to develop plans for geographic expansion to China, Thailand and the Philippines. Global expansion of WWE Network and television distribution continues to be the primary drivers of growth for our international business. 

See Note 19 of the consolidated financial statements included in this report for additional information by segment and by geographic area.

Creative Development and Production

Headed by our Chairman and Chief Executive Officer, Vincent K. McMahon, our creative team develops compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional elements. Storylines are usually played out in the ring and unfold on our weekly television shows, culminating in our monthly marquis events. We voluntarily designate the suitability of each of our television shows using standard industry ratings, and all of our in-ring television programming carries a PG rating, which is critical to maintaining the Company’s reputation for family friendly entertainment.

Our success is due primarily to the continuing popularity of our Superstars and Divas. We currently have approximately 150 Superstars and Divas under exclusive contracts, ranging from multi-year guaranteed contracts with established Superstars and Divas to developmental contracts with our Superstars and Divas in training. Our Superstars and Divas are highly trained and motivated independent contractors, whose compensation is tied to the revenue that they help generate. We own the rights to substantially all of our characters and exclusively license the rights we do not own through agreements with our Superstars and Divas. We continually seek to identify, recruit and develop additional talent for our business.

Talent Development

We continually seek to identify, recruit and develop additional talent for our business. Our NXT division, which is growing in popularity, features developmental talent training to become WWE Superstars and Divas. NXT has produced current main roster stars such as Seth Rollins,  Bray Wyatt,  Kevin Owens, and Sasha Banks.  NXT has now evolved into our third brand after Raw and SmackDown and has transitioned into a global touring brand broadcasting live specials on WWE Network throughout the year. NXT 

 

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talent train at our WWE Performance Center in Florida, a state-of-the-art training facility designed to cultivate our next generation of talent and is a central part of our talent development program.

Competition

While we believe that we have a loyal fan base, the entertainment industry is highly competitive and subject to fluctuations in popularity, which are not easy to predict. For our live, television, WWE Network, pay-per-view and movie audiences, we face competition from professional and college sports, other live, filmed, televised and streamed entertainment, and other leisure activities. We compete with entertainment companies, professional and college sports leagues and other makers of branded apparel and merchandise. We will face increased competition from websites and mobile and other internet connected apps delivering paid and free content, as streamed media offerings continue to expand.   Many companies with whom we compete have greater financial resources than we do.

Trademarks and Copyrights

Intellectual property is material to all aspects of our operations, and we expend substantial cost and effort in an attempt to maintain and protect our intellectual property and to maintain compliance vis-à-vis other parties’ intellectual property. We have a large portfolio of registered and unregistered trademarks and service marks worldwide and maintain a large catalog of copyrighted works, including copyrights in our television and WWE Network programming, music, photographs, books, films and apparel art.  We also own a large number of internet website domain names and operate a network of developed, content-based sites, which facilitate and contribute to the exploitation of our intellectual property worldwide.

We vigorously seek to enforce our intellectual property rights worldwide by, among other things, searching the internet to ascertain unauthorized use, seizing counterfeit goods and seeking restraining orders and/or damages in court against individuals or entities infringing our intellectual property rights. Our failure or inability to curtail piracy, infringement or other unauthorized use of our intellectual property rights effectively, or our infringement of others’ intellectual property rights, could adversely affect our operating results.

Financial Information about Segments

See Note 19 of the consolidated financial statements, which is included elsewhere in this Form 10-K, for financial information about each of our segments.

Employees

As of February 2016, we had approximately 840 employees. This headcount excludes our Superstars and Divas, who are independent contractors. Our in-house production staff is supplemented with contract personnel for our television production. We believe that our relationships with our employees are good. None of our employees are represented by a union.

Regulation

Live Events

In various states in the United States and some foreign jurisdictions, athletic commissions and other applicable regulatory agencies require us to obtain licenses for promoters, medical clearances and/or other permits or licenses for performers and/or permits for events in order for us to promote and conduct our live events. If we fail to comply with the regulations of a particular jurisdiction, we may be prohibited from promoting and conducting our live events in that jurisdiction. The inability to present our live events over an extended period of time or in a number of jurisdictions could lead to a decline in the various revenue streams generated from our live events, which could adversely affect our operating results.

Television and WWE Network Programming

Our production of programming is generally not directly regulated by federal or state governments in the United States.  However, the marketplace for programming (including cable television and Internet programming) in the United States and internationally is substantially affected by government regulations applicable to, as well as social and political influences on, television stations, television networks and cable and satellite television systems and channels. Domestic and foreign governmental and private-sector initiatives relating to video programming are announced from time to time.  In addition, the delivery of WWE Network in international markets exposes us to multiple regulatory frameworks, the complexity of which may result in unintentional noncompliance.  Any failure by us to meet these governmental policies and private-sector expectations could restrict our program content and adversely affect our levels of viewership and/or number of WWE Network subscribers and operating results.

 

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Available Information

Copies of our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and any amendments to those reports, are available free of charge on our website at http://corporate.wwe.com as soon as reasonably practicable after such reports are filed with or furnished to the Securities and Exchange Commission (“SEC”). Our reports are also available free of charge on the SEC’s website, http://www.sec.gov. The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. None of the information on any of our websites is part of this Annual Report on Form 10-K. Our Corporate Governance Guidelines, Code of Business Conduct and charters of our Audit, Compensation and our Governance and Nominating Committees are also available on our website. A copy of any of these documents will be mailed to any stockholder without charge upon request to us at 1241 East Main Street, Stamford, CT 06902, Attn: Investor Relations Department.

 

 

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Item 1A.  Risk Factors

There are inherent risks and uncertainties associated with our business that could adversely affect our operating performance and financial condition. Set forth below are descriptions of those risks and uncertainties that we currently believe to be material, but the risks and uncertainties described below are not the only risks and uncertainties that could affect our business. See the discussion under “Cautionary Statement for Purposes of the ‘Safe Harbor’ Provisions of the Private Securities Litigation Reform Act of 1995” in Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, in this Annual Report on Form 10-K.

The Company has spent, and plans to continue to spend, substantial amounts to produce content, build infrastructure and market our WWE Network which launched domestically in early 2014 and began to be made available internationally in late 2014.  If, for any of a number of reasons, we are unable to continue to develop and monetize this distribution platform successfully, these additional costs, and the loss of very significant revenue, could have a material adverse effect on our operating results.

Need to Attract, Retain and Replace Subscribers.  We believe that WWE has a passionate fan base.  However, the markets for entertainment video are intensely competitive and include many subscription, transactional and ad-supported models and vast amounts of pirated materials, all of which capture segments of the entertainment video market. These markets have and are expected to continue to be subject to rapid changes, and new technologies and evolving business models are developing at a fast pace.  The Company expects this competition to continue to grow and the markets to continue to transform.  Many players that have entered this space have vastly greater financial and marketing resources than the Company as well as longer operating histories, large customer bases and strong brand recognition.  These competitors may secure better terms from suppliers, aggressively price their offerings and devote more technology and marketing resources.  Offerings include subscription digital services from Amazon, CBS, ESPN, HBO, MLB, Hulu, Netflix, NFL Network, Nickelodeon, Showtime, YouTube and many others.  Certain of these competitors have begun to bundle digital networks.  Other competitors for viewers of video content include broadcast, cable and satellite television, many of which have so-called “TV everywhere” and “on demand” content, online movie and television content providers (both legal such as iTunes and illegal (pirated)), ad-supported services such as YouTube and DVD rentals and sales.  Viewers also commit viewing dollars to theatrical films, live events or other leisure activities.  Our ability to attract and retain subscribers to WWE Network will depend in part on our ability to provide consistent high quality content and a high level of service that is perceived as a good value for the consumer’s entertainment dollars.  We face competition with respect to service levels, content offerings, pricing and related features, which may adversely impact our ability to attract and retain these subscribers. In addition, subscribers are allowed to cancel their subscriptions at any time and could do so for a number of reasons, including a perception that they do not use the service sufficiently, the need to cut household expenses, unsatisfactory content (whether as a result of change in consumer tastes or otherwise), competitive entertainment at a lower price and customer service issues.  This is commonly referred to as “churn.”  Churn may be more pronounced in the periods following larger WWE events shown on WWE Network such as WrestleMania.  We will need to add new subscribers continually both to replace subscribers who cancel and to grow our business. If too many of our subscribers cancel our service or if we are unable to attract new subscribers in sufficient numbers, our financial outlook, liquidity, business and operating results would be adversely affected.

Significant Ongoing Costs.  WWE Network has and will continue to require significant capital expenditures, content cost (which is sometimes capitalized) and operating costs, including marketing costs.  Capital expenditures result in increased amortization and depreciation and may require impairment charges if the assets do not provide adequate results.  We also intend to continue spending significant amounts on marketing, including promotional offerings to attract, retain and renew subscribers.  Any and all such capital and operating costs, if not more than offset by revenues from WWE Network, could have a material adverse effect on our business and operating results.

Emerging Business.  We believe that we entered the market for subscription digital streaming at a relatively early stage.  We believe acceptance of this type of service is growing among users, that our fans are technologically sophisticated and that the market is not saturated.  We could, however, find that we are unable to remain competitive in this emerging industry for any number of reasons.  For instance, other new or more established players, many of whom have greater resources than we, could establish dominant positions in the market for this type of service.  We could find that the growing number of offerings to consumers could limit subscribers for WWE Network due to market saturation.  Alternatively, we could find that consumers choose to move away from subscription services generally.  Under any of these scenarios, our ability to attract and retain subscribers will be adversely affected, which could have a material adverse effect on our business and operating results.

Reliance on Partners to Offer WWE Network.  We offer subscribers the ability to receive streaming content through their PCs, Macs and other Internet-connected devices, including game consoles and mobile devices, such as tablets and mobile phones as well as smart televisions and Blu-Ray players. We intend to continue to offer WWE Network through available platforms and partners. We rely on MLB Advanced Media ("MLBAM"), an outside contractor, to develop and supply technology and infrastructure necessary to deliver our content and interact with the user.  If we are not successful in maintaining our relationship with MLBAM or if we are not successful in entering into and maintaining relationships with platform providers, if the costs of maintaining these relationships

 

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increase materially, if we or our partners encounter technological, licensing or other impediments to streaming our content, or if viewers either upgrade existing platforms or migrate to new platforms in such a way that we or our partners do not or cannot deliver through the new or upgraded platform, our ability to compete successfully could be adversely impacted. Agreements with our platform providers are typically relatively short term in duration and our business could be adversely affected if, upon expiration, a partner does not continue to provide access to our service or is unwilling to do so on acceptable terms.  Certain platforms, such as Amazon and Apple, offer their owned or licensed content as well as WWE Network and, therefore, may be disincentivized to promote and deliver WWE Network at the same level as provided for their content.

Possible Disruption of Systems to be Utilized in Our Operations. Our reputation and ability to attract, retain and serve our subscribers will depend on the reliable performance of our computer systems and those of third-parties that we utilize in our operations. Interruptions in these systems, or with the Internet in general whether due to fault by any party or due to weather, natural disasters, terrorist attacks, power loss or other force majeure type events, could make our service unavailable or degraded or could otherwise hinder our ability to deliver content or cause WWE Network to fail completely.  We do not maintain entirely redundant systems.  These service disruptions or failures could be prolonged.  We generally do not carry business interruption insurance for WWE Network.  Delivery of video programming over the Internet is done through a series of carriers with switch-overs between carriers, and any point of failure in this distribution chain would cause a disruption or degradation of our signal.  Service disruption or degradation for any of the foregoing reasons could diminish the overall attractiveness of our subscription service to subscribers, causing us to lose subscribers and/or credit subscribers affected by such disruption.

Our servers and those of third parties used in the distribution of WWE Network are vulnerable to computer viruses, physical or electronic break-ins and similar disruptions and could experience directed attacks intended to lead to interruptions and delays in our service and operations as well as loss, misuse, theft or release of proprietary, confidential, sensitive or otherwise valuable Company or subscriber data or information. Such a virus, break-in, disruption or attack could remain undetected for an extended period, could harm our business, be expensive to remedy, expose us to litigation and/or damage our reputation. Our insurance does not cover expenses related to such disruptions or unauthorized access.

Loss of Pay-Per-View Revenue.  WWE Network carries programming that we historically offered through pay-per-view channels.  On a pay-per-view basis, such programming resulted in worldwide revenues of $82.5 million for the year ended December 31, 2013, which was the last full year prior to our launch of WWE Network; for the years ended December 31, 2014 and 2015, pay-per-view revenues were $45.2 million and $20.6 million, respectively.  Although we continue to distribute this programming through certain pay-per-view channels, many previous distributors no longer carry such programming.    In addition, we generally provide a promotion of one month free access to WWE Network for new subscribers which could negatively impact our pay-per-view purchases.  If, for any number of reasons, our audience does not continue to subscribe to WWE Network in sufficient numbers to offset or exceed the loss of pay-per-view revenue, it could have a material adverse effect on our business and operating results.

Technology Enhancements.  Enhancements and modifications to WWE Network technology from time to time become commercially necessary, and these consume considerable resources in capital and operating expenditures. If we are unable to acquire, maintain and enhance the technology to manage the streaming of content to our subscribers in a timely, efficient and user-friendly manner either through an outside party or ourselves, our ability to retain existing subscribers and to add new subscribers may be impaired. In addition, if our technology or that of third parties we utilize in our operations fails or otherwise operates improperly, our ability to attract and/or retain subscribers or add new subscribers may be impaired. Also, any harm to our subscribers' personal computers or other devices caused by software used in our operations could have an adverse effect on our business, results of operations and financial condition.  We employ merchandising and search technology in WWE Network in an effort to maintain and increase member engagement with our service.  We may experience difficulties in implementing refinements or interfaces that our subscribers enjoy or require, which could cause member dissatisfaction and negatively impact our business. 

Impact of Government Regulations.  The adoption or modification of laws and regulations relating to the Internet or other areas of our business could limit or otherwise adversely affect the manner in which we conduct our business. The growth and development of the market for online commerce may lead to more stringent consumer protection laws, which may impose additional burdens on us. If we are required to comply with new regulations or legislation or new interpretations of existing regulations or legislation, this compliance could cause us to incur additional expenses or alter our business model.  In addition, the delivery of WWE Network in international markets exposes us to multiple regulatory frameworks and societal norms, the complexity of which may result in unintentional noncompliance which could adversely affect our business and operating results.

The adoption of any laws or regulations that adversely affect the growth, popularity or use of the Internet, including laws and/or court decisions that have the effect of limiting Internet neutrality, could limit the demand for our subscription service and increase our cost of doing business. The Federal Communications Commission (“FCC”) has adopted an “Open Internet” Report and Order and accompanying rules, which addressed various practices of broadband Internet access providers.  The Open Internet rules, however,  are complex, and no assurances can be given as to their application or as to whether the Report and Order will withstand judicial review, which is currently pending.  To the extent that network operators engage in discriminatory practices, our business could be adversely impacted. As we expand internationally, government regulation concerning the Internet, and in particular, net neutrality, may be

 

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nascent or non-existent. Within such a regulatory environment, coupled with potentially significant political and economic power of local network operators, we could experience discriminatory or anti-competitive practices that could impede our growth, cause us to incur additional expense or otherwise negatively affect our business. 

Risks relating to the Internet.  We rely on the ability of WWE subscribers to access our service through the Internet.  Any point of failure within the Internet infrastructure, whether caused by network hackers, force majeure type events or otherwise, could have a significant adverse effect on WWE Network.  In addition, devices for accessing our content are manufactured and sold by entities other than the Company, and any transmission issues through these devices may result in consumer dissatisfaction with WWE Network and adversely affect our business.  Technology changes may require that platforms and/or subscribers update their devices and any failure to do so, or the failure of us or our distribution partners to perform adequately through these updated devices could negatively affect our subscribers enjoyment of WWE Network which would negatively affect our business. To the extent that network operators implement usage based pricing, including meaningful bandwidth caps, or otherwise try to monetize access to their networks by data providers (such as through tiered access or pricing), due to the heavy bandwidth use of audio/visual content, we could incur greater operating expenses and our subscriber acquisition costs, and subscriber numbers could be negatively impacted.  Most network operators that provide consumers access to the Internet also provide consumers audiovisual programming. As a result, these companies have an incentive to use their network infrastructure in a manner adverse to our success. These issues are among those addressed in the FCC’s Open Internet Report and Order discussed above, but to the extent network operators are nonetheless able to provide preferential treatment to their traffic or otherwise implement discriminatory network management practices, WWE Network could be negatively impacted. In international markets, these same incentives apply and consumer demand, regulatory oversight and competition may not be as strong of a check on these practices as they are in domestic markets.

We are Subject to Intellectual Property Risks.  From time to time, third parties allege that we have violated their intellectual property rights. In connection with WWE Network, if we are unable to obtain sufficient rights, successfully defend our use, or otherwise alter our business practices in a timely manner in response to claims against us for infringement, misappropriation, misuse or other violation of third-party intellectual property rights, our business could be adversely affected. Many companies devote significant resources on patents relating to various aspects of streaming services. For example, there are numerous patents that broadly claim means and methods of conducting business on the Internet and we have been named in lawsuits and other claims alleging that we violated patents in connection with various aspects of our business. We have not searched patents relative to our technology.   While we believe we have managed this process successfully to date, defending ourselves against intellectual property claims, whether they are with or without merit, can result in costly litigation and diversion of personnel. These types of claims could result in our inability to use technology as currently configured for WWE Network or as we configure it in the future and could significantly impact our operation and monetization of the service.  As a result of this type of dispute, we could also be required to develop non-infringing technology, make royalty or damage payments, enter licensing agreements, adjust our merchandising or marketing activities or take other actions to resolve the claims, any of which could be costly or unavailable on acceptable terms.

International Offerings.  We have made our U.S. based WWE Network available in more than 180 countries, and plan to add additional countries in the future.  We are not currently offering different content in different countries internationally and we may find that our United States product does not resonate with consumers in other nations.  International expansion also entails greater infrastructure and differing legal and regulatory environments.  Other risks relating to foreign operations could include difficulties and costs associated with staffing and managing foreign operations, management distraction, new and different sources of competition, compliance with U.S. and international laws relating, among other things, to bribery, less favorable foreign intellectual property laws, laws relating to repatriation of funds, lower levels of Internet availability, complexity of VAT and other local tax laws, and data protection, consumer protection, censorship, licensing and other regulatory matters.  If we are not able to manage the growing complexity of our international operations, our business could be adversely affected.

Marketing Efforts may not be Successful.  We intend to continue to spend significant amounts on marketing, including promotional offerings, to attract, retain and renew subscribers domestically and internationally.  We generally provide a promotion of one month free access to WWE Network for new subscribers.  If companies we use to promote WWE Network believe that we could negatively impact their business, decide that they want to enter similar businesses or wish to support our competitors, we may not be given access to suitable marketing channels.  We may decide not to use certain marketing sources or activities if they are, or are perceived by us to be, ineffective.  If adequate marketing channels are not available or are too costly, for any reason, our ability to attract new subscribers, and/or our operating costs, may be adversely affected.

We may be Liable for Fraudulent Payment Transactions.  Even when the associated financial institution approves the payment of fees for WWE Network subscribers, from time to time, fraudulent payment methods are used to obtain the service. We do not carry insurance for these fraudulent transactions.

If we are not able to Manage Change and Growth, our Business could be Adversely Affected.  We are expanding our operations internationally and scaling our streaming service to enable anticipated growth in both subscribers and features related to our service.  Internationally, we are also subject to divergent and complex consumer customs and practices. This growth adds complexity to

 

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virtually every aspect of our business, including WWE Network, and if we are not able to manage this growing complexity, including improving, refining or revising our systems and operational practices, business may be adversely affected.

Our failure to maintain or renew key television agreements and other agreements could adversely affect our ability to distribute our television programming, WWE Network, our films and/or other of our goods and services, which could adversely affect our operating results.

Our television programming is distributed by cable, satellite and broadcast networks.  As detailed above, we depend on many third parties for the operation and distribution of WWE Network.  Our films are generally also distributed by other, more established film companies.  Because a large portion of our revenues are generated, directly and indirectly, from this distribution, any failure to maintain (such as due to a breach or alleged breach by either party) or renew arrangements with distributors and platforms, the failure of distributors or platforms to continue to provide services to us or the failure to enter into new distribution opportunities on terms favorable to us could adversely affect our financial outlook, liquidity, business and operating results. We regularly engage in negotiations relating to substantial agreements covering the distribution of our television programming by carriers located in the United States and abroad. Over the past several years we have expanded our relationship with NBC Universal ("NBCU") and they currently distribute the vast majority of our domestic television programming through their cable networks.  Many of our other goods and services, such as our toys, video games and home video offerings are manufactured and sold by other parties under licenses of our intellectual property or distribution agreements.  Our inability for any of the reasons set forth in these Risk Factors to maintain and/or renew these agreements on terms favorable to us could adversely affect our financial outlook, liquidity, business and/or operating results.

Our failure to continue to build and maintain our brand of entertainment could adversely affect our operating results.

We must continue to build and maintain our strong brand identity to attract and retain fans who have a number of entertainment choices. The creation, marketing and distribution of live events, programming, (including our television, WWE Network and other programming) and films, that our fans value and enjoy is at the core of our business. The production of compelling live, televised, streamed and film content is critical to our ability to generate revenues across our media platforms and product outlets. Also important are effective consumer communications, such as marketing, customer service and public relations. The role of social media by fans and by us is an increasingly important factor in our brand perception.  If our efforts to create compelling services and goods and/or otherwise promote and maintain our brand, services and merchandise are not successful, our ability to attract and retain fans may be adversely affected. Such a result would likely lead to a decline in our television ratings, attendance at our live events, the number of WWE Network subscribers, our film audiences and/or otherwise impact our sales of goods and services, which would adversely affect our operating results.

Our failure to retain or continue to recruit key performers could lead to a decline in the appeal of our storylines and the popularity of our brand of entertainment, which could adversely affect our operating results.

Our success depends, in large part, upon our ability to recruit, train and retain athletic performers who have the physical presence, acting ability and charisma to portray characters in our live events, video programming (including our television, WWE Network and other programming) and films. We cannot guarantee that we will be able to continue to identify, train and retain these performers. Additionally, throughout our history, performers from time to time have stopped working for us for any number of reasons, and we cannot guarantee that we will be able to retain our current performers either during the terms of their contracts or when their contracts expire. Our failure to attract and retain key performers, an increase in the costs required to attract and retain such performers, or a serious or untimely injury to, or the death of, or unexpected or premature loss or retirement for any reason of, any of our key performers could lead to a decline in the appeal of our storylines and the popularity of our brand of entertainment.  Scheduling conflicts for talent services may also affect certain productions.  Any of the foregoing issues could adversely affect our operating results.

A decline in the popularity of our brand of sports entertainment, including as a result of changes in the social and political climate, could adversely affect our business.

Our operations are affected by consumer tastes and entertainment trends, which are unpredictable and subject to change and may be affected by changes in the social and political climate. Our programming is created to evoke a passionate response from our fans. Changes in our fans’ tastes or a material change in the perceptions of our business partners, including our distributors and licensees, whether as a result of the social and political climate or otherwise, could adversely affect our operating results.

The unexpected loss of the services of Vincent K. McMahon could adversely affect our ability to create popular characters and creative storylines or could otherwise adversely affect our operating results.

In addition to serving as Chairman of our Board of Directors and Chief Executive Officer, Mr. McMahon leads the creative team that develops the storylines and the characters for our programming (including our television, WWE Network and other programming) and live events.  From time to time, Mr. McMahon has also been an important member of our cast of performers. The

 

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loss of Mr. McMahon due to unexpected retirement, disability, death or other unexpected termination for any reason could have a material adverse effect on our ability to create popular characters and creative storylines or could otherwise adversely affect our operating results.

Changes in the regulatory atmosphere and related private sector initiatives could adversely affect our businesses.

Production of video programming by independent producers is generally not directly regulated by the federal or state governments in the United States.  However, the markets for programming (including television and WWE Network programming) in the United States and internationally may be substantially affected by government regulations applicable to, as well as social and political influences on, television stations and networks. We voluntarily designate the suitability of each of our television and WWE Network programs using standard industry ratings. Domestic and foreign governmental and private-sector initiatives relating to video programming are announced from time to time. Any failure by us to meet these governmental policies and/or private-sector expectations could restrict our program content and adversely affect our levels of viewership and/or the number of WWE Network subscribers and operating results.

The markets in which we operate are intensely competitive, rapidly changing and increasingly fragmented, and we may not be able to compete effectively, especially against competitors with greater financial resources or marketplace presence, which could adversely affect our operating results.

We face competition for our audiences from professional and college sports, as well as from other forms of live and televised, streamed and filmed entertainment and other leisure activities in a rapidly changing and increasingly fragmented marketplace. The manner in which audio/video content is distributed and viewed is constantly changing. Changes in technology require Company resources including personnel, capital and operating expenses.  For instance, as television delivery moves to 4K technology, the Company could face higher costs of delivering its televised content.  While we attempt to distribute our programming across all platforms, our failure to continue to do so effectively (including, for example only, our emphasizing a distribution platform that in time lessens in importance or becomes obsolete or our loss of, or other inability to procure, carriage on an important platform) could adversely affect our operating results. If other providers of video programming address the changes in consumer viewing habits in a manner that is better able to meet content distributor and consumer needs and expectations, our business could be adversely affected.  For the sale of our consumer products, we compete with entertainment companies, professional and college sports leagues and other makers of branded apparel and merchandise. Many of the companies with whom we compete have substantially greater financial resources than we do.  Our failure to compete effectively could result in a significant loss of viewers, subscribers, venues, distribution channels or performers and fewer entertainment and advertising dollars spent on our form of sports entertainment, any of which could adversely affect our operating results.

We face uncertainties associated with international markets, which could adversely affect our operating results and impair our business strategy.

We are consistently negotiating and entering into new agreements and renewals and extensions of existing agreements for our products and services in international markets.  In late 2014, we began making available our U.S. based WWE Network in international markets.  Cultural norms and regulatory frameworks vary in the markets in which we operate and our products' nonconformance to local norms or applicable law, regulations or licensing requirements could interrupt our operations or affect our sales, viewership and success in the markets.  Our production of live events overseas subjects us to the numerous risks involved in foreign travel and operations and also subject us to local norms and regulations, including regulations requiring us to obtain visas for our performers. In addition, these live events and the licensing and/or sale of our goods and services in international markets expose us to some degree of currency risk. International operations may be subject to political instability inherent in varying degrees in those markets. Other risks relating to foreign operations include difficulties and costs associated with staffing and managing foreign operations, management distraction, new and different sources of competition, compliance with U.S. and international laws relating to, among other things, bribery, less favorable foreign intellectual property laws, laws relating to repatriation of funds, lower levels of Internet availability, complexity of VAT and other local tax laws, and data protection, consumer protection, censorship, licensing and other regulatory matters.  These risks could adversely affect our operating results and impair our ability to pursue our business strategy as it relates to international markets, which could adversely affect our business.

We may be prohibited from promoting and conducting our live events if we do not comply with applicable regulations, which could lead to a decline in the various revenue streams generated from our live events, which could adversely affect our operating results.

In the United States and some foreign jurisdictions, athletic commissions and other applicable regulatory agencies require us to obtain licenses for promoters, medical clearances and/or other permits or licenses for performers and/or permits for events in order for us to promote and conduct our live events.  In international markets, third party promoters generally oversee permitting and regulatory matters.  In the event that we fail to comply with the regulations of a particular jurisdiction, whether through our acts or omissions or those of our third party promoters, we may be prohibited from promoting and conducting our live events in that jurisdiction. The

 

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inability to present our live events in jurisdiction(s) could lead to a decline in various revenue streams in such jurisdiction(s), which could adversely affect our operating results.

Because we depend upon our intellectual property rights, our inability to protect those rights, or our infringement of others’ intellectual property rights, could adversely affect our business.

Intellectual property is material to all aspects of our business. We have a large portfolio of registered and unregistered trademarks, service marks, copyrighted material and characters, trade names and other intellectual property rights worldwide.  We also own a large number of Internet website domain names and operate a network of developed, content-based sites, which facilitate and contribute to the exploitation of our intellectual property worldwide. We expend substantial cost and effort in an attempt to maintain and protect this intellectual property and to maintain compliance with other parties’ intellectual property. Our failure to curtail piracy, infringement or other unauthorized use of our intellectual property rights effectively, or our infringement of others’ intellectual property rights, could result in litigation, damage our brand or adversely affect our relationships with the companies that distribute our goods and services, any or which could adversely affect our business, financial condition and operating results.

While we generally own the intellectual property in our content, we generally do not own any intellectual property relating to the distribution of this content including through WWE Network.  From time to time, third parties allege that we have violated their intellectual property rights. If we are unable to obtain sufficient rights, successfully defend our use, develop non-infringing technology or otherwise alter our business practices in a timely manner in response to claims against us for infringement, misappropriation, misuse or other violation of third-party intellectual property rights, our business and competitive position may be adversely affected. Many companies devote significant resources on patents relating to many aspects of our business including WWE Network. For example, there are numerous patents that broadly claim means and methods of conducting business on the Internet, and we have been named in lawsuits and other claims alleging that we violated patents in connection with various aspects of our business.  We have not searched patents relative to our technology. While we believe we have managed this process effectively to date, defending ourselves against intellectual property claims, whether they are with or without merit can result in costly litigation and diversion of personnel. These type of claims could result in our inability to use our technology as currently configured or as we configure it in the future and could significantly impact our ability to market our services or merchandise our products. As a result of this type of dispute, we could also be required to develop non-infringing technology, make royalty or damage payments, enter into licensing agreements, adjust our merchandising or marketing activities or take other actions to resolve the claims, any of which could be costly or unavailable on acceptable terms.

Our distribution mechanisms for our goods and services are increasingly complex across various distribution platforms, various geographical areas and timing windows.

Our inadvertent grant of inconsistent rights to our intellectual property, goods and services or allegations of such inconsistent grants could result in claims of breach of our distribution agreements or licenses and/or result in litigation which could adversely impact our operations.

We could incur substantial liability in the event of accidents or injuries occurring during our physically demanding events.

We hold numerous live events each year. This schedule exposes our performers and our employees who are involved in the production of those events to the risk of travel and performance-related accidents, the consequences of which are not fully covered by insurance. The physical nature of our events exposes our performers to the risk of serious injury or death. Although our performers, as independent contractors, are responsible for maintaining their own health, disability and life insurance, we self-insure medical costs for our performers for injuries that they incur while performing. We also self-insure a substantial portion of any other liability that we could incur relating to such injuries. Liability to us resulting from any death or serious injury sustained by one of our performers while performing, to the extent not covered by our insurance, could adversely affect our business, financial condition and operating results.  As noted below, we are the defendant in litigation claiming that professional wrestling as currently and historically performed by us has resulted in significant injuries to our performers including, but not limited to, chronic traumatic encephalopathy or "CTE".

Our live events entail other risks inherent in public live events, which could lead to disruptions of our business as well as liability to other parties, any of which could adversely affect our financial condition or results of operations.

We hold numerous large live events each year, both domestically and internationally. Certain risks are inherent in events of the type we perform as well as the travel to and from them. Although we believe we take appropriate safety and financial precautions in connection with our events, risks attend such events including air and land travel interruption or accidents, the spread of illness, injuries resulting from building problems, pyrotechnics or other equipment malfunction, terrorism or other violence, local labor strikes and other force majeure type events. These issues could result in personal injuries or deaths, canceled events and other disruptions to our business for which we do not carry business interruption insurance.  Any of these could result in liability to other parties for which we may not have insurance.  Any of these risks could adversely affect our business, financial condition and/or results of operations.

 

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We continue to face certain risks relating to our feature film business, which could result in higher production costs and asset impairment charges, which could adversely affect our financial condition or our results of operations.

We have substantial capitalized film costs. The accounting for our film business in accordance with generally accepted accounting principles entails significant judgment used to develop estimates of expected future revenues from films. If expected revenue from one or more of our films does not materialize because audience demand does not meet expectations, our estimated revenues may not be sufficient to recoup our investment in the film. If actual revenues are lower than our estimated revenues or if costs are higher than expected, we may be required to record an impairment charge and write down the capitalized costs of the film.  No assurance can be given that we will not record additional impairment charges in future periods. In addition, capitalized film costs are reflected net of certain production tax incentives granted by various governmental authorities. Our ability to realize these credits may be limited by changes in the laws and regulations relating to the incentives and/or the economic environment. The inability to realize these credits would have the effect of increasing our overall production costs.

In addition to the risks noted above relating to WWE Network, we could face a variety of risks if we expand into other new and complementary businesses and/or make certain investments.

We have entered into new or complementary businesses and made equity and debt investments in other companies in the past and plan to continue to do so in the future. Risks of this expansion and/or these investments may include, among other risks: potential diversion of management’s attention and other resources, including available cash, from our existing businesses; unanticipated liabilities or contingencies; reduced earnings due to increased amortization; loss on investments due to poor performance by the business invested in; revaluations of debt and equity investments as well as market, credit and interest-rate risks (any of which could result in  impairment charges and other costs); competition from other companies with more experience in such businesses; and possible additional regulatory requirements and compliance costs which could affect our business, financial condition and operating results.

We face various risks relating to our computer systems and online operations, which could have a negative impact on our financial condition or our results of operations.

The Company faces the risk of a security breach or disruption, whether through external cyber intrusion or from persons with access to systems inside our organization.  Although the Company makes significant efforts to maintain the security of its computer systems, and has implemented various measures to monitor and manage the risk of a security breach or disruption, there can be no assurance that these security efforts and measures will be effective or that attempted security breaches or disruptions would not be successful or damaging or that the Company would be promptly aware of them. The Company also utilizes third party service providers in several aspects of its operations (including WWE Network), and these third parties are also subject to risks of security breach or disruption.  The Company may not be able to adequately assure levels of security among its service providers.  The Company and certain of its third party service providers receive personal information through web services including WWE Network.  In many instances this information is subject to the Company's privacy policies.  Personal information received by our service providers includes credit card information in certain instances, most notably WWE Network, our live event merchandise sales and WWEShop, the Company's internet retail operations. The Company expends significant effort to ensure compliance with its privacy policy and to ensure that our service providers safeguard credit card information including contractually requiring those providers to remain compliant with applicable PCI Data Security Standards. However, a significant security breach or other disruption involving the computer systems of the Company or one or more of its service providers could disrupt the proper functioning of these systems and therefore the Company's  operations (for which we likely will not carry sufficient insurance); result in the unauthorized access to, and destruction, loss, theft, misappropriation or release of proprietary, confidential, sensitive or otherwise valuable information; require significant management attention and resources to remedy the damages that could result; and subject the Company to litigation or damage to its reputation.  Any or all of these could have a negative impact on our financial condition or results of operations.

Our businesses entail certain risks relating to privacy norms and regulations.    

We and our partners collect certain data supplied by our fans including WWE Network subscribers.  We utilize this data in certain ways including our marketing efforts. We face complex legal obligations internationally regarding the manner in which we treat and use such information.  Unintentional noncompliance by us or our partners of these regulations could have an adverse effect on our business. If we were to disclose or use data about our fans in a manner that is objectionable to them or is contrary to applicable law, our business reputation could be adversely affected.  We could also face potential legal claims that could impact our operating results.  We expect this risk to continue as our business evolves and as we expand internationally.

A decline in general economic conditions or disruption of financial markets may, among other things, reduce the discretionary income of consumers or erode advertising markets, which could adversely affect our business.

Our operations are affected by general economic conditions, which affect consumers’ disposable income. The demand for entertainment and leisure activities tends to be highly sensitive to the level of consumers’ disposable income. Declines in general economic conditions could reduce the level of discretionary income that our fans and potential fans have to spend on our live events,

 

16


 

programming (including WWE Network) films and consumer products, which could adversely affect our revenues. Volatility and disruption of financial markets could limit the ability of our licensees and distributors to obtain adequate financing to maintain operations and result in a decrease in sales volume that could have a negative impact on our business, financial condition and results of operations. Our television partners derive revenues from the sale of advertising. We also sell advertising directly on our website, on WWE Network and, depending upon the distribution methods used to monetize additional content, we may have additional advertising to sell. Softness in the advertising markets due to a weak economic environment or otherwise, could adversely affect our revenues or the financial viability of our distributors.

Our accounts receivable represent a significant portion of our current assets and relate principally to a limited number of distributors and licensees, increasing our exposure to bad debts which could potentially have a material adverse effect on our results of operations.

A substantial portion of our accounts receivable are from distributors of WWE Network, pay-per-view, television and home video programming and licensees who produce consumer products containing our intellectual property. The concentration of our accounts receivable across a limited number of distributors subjects us to individual credit risk with respect to these parties who could become insolvent or declare bankruptcy, rendering collection impossible.  Certain of the parties are located overseas which can make collections more difficult and, at times, economically unfeasible.  Additionally, adverse changes in general economic conditions and/or contraction in global credit markets could precipitate liquidity problems among our debtors, including our key distributors and/or licensees. This could increase our exposure to losses from bad debts and have a material adverse effect on our business, financial condition and results of operations.

Our ability to access our revolving general purpose credit facility may be limited due to certain financial covenants and restrictions.

We have never borrowed under our general purpose revolving credit facility.  We currently have access to funds under the facility, if needed, however, this facility’s term currently ends in September 2016, and no assurance can be given that an amendment or suitable replacement will be available or economically viable if the Company seeks to renew or replace the facility.  Through certain of its subsidiaries the Company also has in place a films financing credit facility and a term loan that was used to purchase, and is secured by, the Company’s jet.  Whether or not our revolving general purpose credit facility or a replacement is available, we believe we have sufficient liquidity for our operating needs and payment of our dividend in 2016. If we are incorrect in this assessment of our liquidity and are unable to obtain adequate capital, our business, financial condition, liquidity and operating results could be materially adversely affected. 

We could incur substantial liabilities if litigation is resolved unfavorably.

The Company is a defendant in a lawsuit seeking class action status alleging, among other things, violations of federal securities laws based on certain statements relating to the negotiation of our domestic television license.  The Company strongly disputes the merit of this lawsuit and intends to vigorously defend itself. The adverse outcome and/or settlement of the lawsuit could result in significant expense to the Company, which could have a material adverse impact on our business and/or our operating results.

The Company has also been named as a defendant in lawsuits seeking class action status alleging, among other things, that performers have received traumatic brain injuries while performing for the Company and may have CTE.  The Company strongly disputes the merit of this type of case and has moved to dismiss the lawsuits, which have now been consolidated for most purposes but not for our motions to dismiss. If our motions to dismiss are not granted, the Company plans to oppose class certification and otherwise to defend the lawsuits vigorously. This type of litigation has been and may continue to be costly, and by its nature the outcome of litigation is difficult to assess and quantify.  In this regard, due to the long time periods claimed to be involved in these cases, the Company’s insurance coverage for them is unclear, and no insurer is currently providing the Company defense costs.  The adverse outcome and/or settlement of this litigation could result in significant expense to the Company, which could have a material adverse impact on our business and/or our operating results.

In the ordinary course of business we become subject to various other complaints and litigation matters. The outcome of litigation is inherently difficult to assess and quantify, and the defense against claims or actions can be costly and time consuming for management. Any adverse judgment in litigation significantly in excess of our insurance coverage could adversely affect our financial condition or results of operations.

Failure to meet market expectations for our financial performance could adversely affect the market price and volatility of our stock.

We believe that the price of our stock generally reflects certain market expectations for our future operating results.  Any failure to meet or delay in meeting these expectations, including as a result of the failure of WWE Network to achieve subscriber numbers or other expectations or as a result of any of the other events, conditions and/or circumstances set forth in these Risk Factors could cause the market price of our stock to decline significantly.

 

17


 

Through his beneficial ownership of a majority of our Class B common stock, Mr. McMahon can exercise control over our affairs, and his interests may conflict with the holders of our Class A common stock.

We have Class A common stock and Class B common stock. The holders of Class A common stock generally have rights identical to holders of Class B common stock, except that holders of Class A common stock are entitled to one vote per share, and holders of Class B common stock are entitled to ten votes per share. Holders of both classes of common stock generally will vote together as a single class on all matters presented to stockholders for their vote or approval, except as otherwise required by applicable Delaware law.

A substantial majority of the issued and outstanding shares of Class B common stock is owned beneficially by Vincent K. McMahon. Mr. McMahon controls a majority of the voting power of the issued and outstanding shares of our common stock. Through his beneficial ownership of a substantial majority of our Class B common stock, Mr. McMahon effectively can exercise control over our affairs, and his interest could conflict with the holders of our Class A common stock. The voting power of Mr. McMahon through his ownership of our Class B common stock could discourage or preclude others from initiating potential mergers, takeovers or other change of control transactions. As a result, the market price of our Class A common stock could decline.

The Company’s dividend distributions have in recent years represented a return of capital for tax purposes, and shareholders as a result will recognize an increased capital gain upon a subsequent sale of the Company’s Common Stock.

The Company’s aggregate dividend distributions paid in 2014 and 2013 were in excess of its current and accumulated earnings and profits calculated under applicable Internal Revenue Code (“IRC”) provisions. Under the IRC, distributions in excess of both the Company’s current earnings and profits and the Company’s accumulated earnings and profits constitute a return of capital and reduce the stockholder’s adjusted tax basis in its Common Stock. If a stockholder’s adjusted basis in its Common Stock is reduced to zero, these excess distributions thereafter constitute a capital gain to the stockholder.

Our dividend is significant and is affected by a number of factors.

Our Board of Directors regularly evaluates the Company’s Common Stock dividend policy and determines the dividend rate each quarter. The level of dividends, if any, will continue to be influenced by many factors, including, among other things, our liquidity and historical and projected cash flow, our strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant from time to time. All of these factors are subject to the various contingences listed in the other risk factors included in this Form 10-K.  We cannot assure our stockholders that dividends will be paid in the future, or that, if paid, dividends will be at the same amount or with the same frequency as in the past. Any reduction in our dividend payments could have a negative effect on our stock price.

A substantial number of shares are eligible for sale by Mr. McMahon and members of his family or trusts established for their benefit, and the sale of those shares could lower our stock price.

All of the issued and outstanding shares of Class B common stock are held by Vincent McMahon and other members of his family including certain trusts set up for family members. Sales of substantial amounts of these shares, or the perception that such sales could occur, may lower the prevailing market price of our Class A common stock. If any sales or transfers of Class B common stock are made to persons outside of the McMahon family, the shares automatically convert into Class A common stock.

Our Class A common stock is volatile and has a relatively small public "float."

The price at which our common stock has traded has fluctuated significantly, especially in the past two years.  The price may continue to be volatile due to a number of factors beyond our direct control, including our number of WWE Network subscribers, operating results (especially where different from the expectations of securities analysts, investors and the financial community), market volatility in general and short interest in our stock.  Given the dynamic nature of our business and all other factors that limit the predictability of the future, any of our forecasts, outlook or other forward-looking statements could differ materially from actual results which could cause a decline in the trading price of our common stock.

Historically, as a result of our relatively small public float, our Class A common stock has been less liquid than the common stock of companies with broader public ownership, and the trading prices for our Class A common stock have been more volatile than generally may be the case for more widely-held common stock. Among other things, trading of a relatively small volume of our Class A common stock may have a greater impact on the trading price of our Class A common stock than would be the case if our public float were larger.

Item 1B. Unresolved Staff Comments

None.

 

18


 

Item 2.  Properties

We have executive offices, television and music recording studios, post-production operations and warehouses at locations in or near Stamford, Connecticut. We also have sales offices in New York, Orlando, Atlanta and Chicago and have international offices in London, Tokyo, Shanghai, Mumbai, Munich, Mexico, Singapore, and Dubai. We own two of the buildings in which our executive and administrative offices, our television and music recording studios and our production operations are located. We lease space for our sales offices, WWE Studios office and other facilities.

Our principal properties consist of the following:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Facility

 

Location

 

Square Feet

 

Owned/Leased

 

Expiration Date of Lease

Corporate offices

 

Stamford, CT

 

114,300 

 

Owned

 

Warehouse space

 

Norwalk, CT

 

121,500 

 

Leased

 

January 2020

Production facility

 

Stamford, CT

 

90,000 

 

Owned

 

Corporate offices and production facilities

 

Stamford, CT

 

41,400 

 

Leased

 

Various through May 2018

Training facilities

 

Orlando, FL

 

39,000 

 

Leased

 

Various through November 2017

Sales offices

 

Various

 

29,900 

 

Leased

 

Various through December 2026

WWE Studios office

 

Los Angeles, CA

 

11,100 

 

Leased

 

April 2020

Warehouse space

 

Stamford, CT

 

5,600 

 

Leased

 

September 2016

 

All of the facilities listed above are utilized in our Media Division, in Live Events, in our Consumer Products Division and in our Corporate and Other segment, with the exception of the WWE Studios office in Los Angeles, which focuses on our WWE Studios segment.

 

Item 3.  Legal Proceedings

On October 23, 2014, a lawsuit was filed in the U. S. District Court for the District of Oregon, entitled William Albert Haynes III, on behalf of himself and others similarly situated, v. World Wrestling Entertainment, Inc.  This complaint was amended on January 30, 2015 and alleges that the Company ignored, downplayed, and/or failed to disclose the risks associated with traumatic brain injuries suffered by WWE’s performers.  On March 31, 2015, the Company filed a motion to dismiss the first amended class action complaint in its entirety or, if not dismissed, to transfer the lawsuit to the U.S. District Court for the District of Connecticut.  Without addressing the merits of the Company's motion to dismiss, the Court transferred the case to Connecticut on June 25, 2015.  The plaintiffs filed an objection to such transfer, which was denied on July 27, 2015.  On January 16, 2015 a second lawsuit was filed in the U. S. District Court for the Eastern District of Pennsylvania, entitled Evan Singleton and Vito LoGrasso, individually and on behalf of all others similarly situated, v. World Wrestling Entertainment, Inc., alleging many of the same allegations as Haynes.  On February 27, 2015, the Company moved to transfer venue to the U.S. District Court for the District of Connecticut due to forum-selection clauses in the contracts between WWE and the plaintiffs and that motion was granted on March 23, 2015.  The plaintiffs filed an amended complaint on May 22, 2015 and, following a scheduling conference in which the court ordered the plaintiffs to cure various pleading deficiencies, the plaintiffs filed a second amended complaint on June 15, 2015.  On June 29, 2015, WWE moved to dismiss the second amended complaint in its entirety.   On April 9, 2015, a third lawsuit was filed in the U. S. District Court for the Central District of California, entitled Russ McCullough, a/k/a “Big Russ McCullough,” Ryan Sakoda, and Matthew R. Wiese a/k/a “Luther Reigns,” individually and on behalf of all others similarly situated, v. World Wrestling Entertainment, Inc., asserting similar allegations to Haynes.  The Company again moved to transfer the lawsuit to Connecticut due to forum-selection clauses in the contracts between WWE and the plaintiffs, which the California court granted on July 10, 2015.  On September 21, 2015, the plaintiffs amended this complaint and, on November 16, 2015, the Company moved to dismiss the amended complaint.  Each of these suits seeks unspecified actual, compensatory and punitive damages and injunctive relief, including ordering medical monitoring.  The Haynes and McCullough cases purport to be class actions.  On February 18, 2015, a lawsuit was filed in Tennessee state court and subsequently removed to the U.S. District Court for the Western District of Tennessee, entitled Cassandra Frazier, individually and as next of kin to her deceased husband, Nelson Lee Frazier, Jr., and as personal representative of the Estate of Nelson Lee Frazier, Jr. Deceased, v. World Wrestling Entertainment, Inc.  A similar suit was filed in the U. S. District Court for the Northern District of Texas entitled Michelle James, as mother and next friend of Matthew Osborne, minor child, and Teagan Osborne, a minor child v. World Wrestling Entertainment, Inc. These lawsuits contain many of the same allegations as the other lawsuits alleging traumatic brain injuries and further allege that the injuries contributed to these former talents’ deaths.  WWE moved to transfer the Frazier and Osborne lawsuits to the U.S. District Court for the District of Connecticut based on forum-selection clauses in the decedents’ contracts with WWE, which motions were granted by the respective courts.  On November 23, 2015, amended complaints were filed in Frazier and Osborne,  which the Company moved to dismiss on December 16, 2015 and December 21, 2015, respectively.    Lastly, on June 29, 2015, the Company filed a declaratory judgment action in the U. S. District Court for the District of Connecticut entitled World Wrestling Entertainment, Inc. v. Robert Windham, Thomas Billington, James Ware, Oreal Perras and various John and Jane Does seeking a declaration against these former performers that their threatened claims related to alleged traumatic brain injuries and/or other tort claims are time-barred.  On September 21, 2015, the defendants filed a motion to dismiss this complaint, which the Company opposed.  Motions to dismiss

 

19


 

remain pending in all cases, and the Court previously ordered a stay of discovery in all cases pending decisions on the motions to dismiss.  On January 15, 2016, the Court partially lifted the stay and permitted discovery only on three issues in the case involving Singleton and LoGrasso.  Such discovery is to be completed by June 1, 2016 and dispositive motions filed by August 1, 2016.  The Company believes all claims and threatened claims against the Company in these various lawsuits are being prompted by the same plaintiffs’ lawyer and are without merit.  The Company intends to continue to defend itself against these lawsuits vigorously.

On July 26, 2014, the Company received notice of a lawsuit filed in the United States District Court for the District of Connecticut, entitled Warren Ganues and Dominic Varriale, on behalf of themselves and all others similarly situated, v. World Wrestling Entertainment, Inc., Vincent K. McMahon and George A. Barrios, alleging violations of federal securities laws based on certain statements relating to the negotiation of WWE’s domestic television license.  The complaint seeks certain unspecified damages.  A nearly identical lawsuit was filed one month later entitled Curtis Swanson, on behalf of himself and all others similarly situated, v. World Wrestling Entertainment, Inc., Vincent K. McMahon and George A. Barrios.  Both lawsuits are purported securities class actions subject to the Private Securities Litigation Reform Act of 1995 (“PSLRA”).  On September 23-24, five putative plaintiffs filed motions to be appointed lead plaintiff and to consolidate the two cases pursuant to the PSLRA.  Following a hearing on October 29, 2014, the Court issued an order dated November 5, 2014 appointing Mohsin Ansari as lead plaintiff and consolidating the two actions.  On January 5, 2015, the lead plaintiff filed an amended complaint. Among other things, the amended complaint adds Stephanie McMahon Levesque and Michelle D. Wilson as named defendants. The Company has filed a motion to dismiss the amended complaint in its entirety. The Company believes the claims are without merit and intends to defend itself against these lawsuits vigorously.

 

In addition to the foregoing, we are involved in several other lawsuits and claims that we consider to be in the ordinary course of our business.  By its nature, the outcome of litigation is not known, but the Company does not currently expect this ordinary course litigation to have a material adverse effect on our financial condition, results of operations or liquidity. We may from time to time become a party to other legal proceedings.

 

 

Item 4.  Mine Safety Disclosures

Not Applicable

 

 

20


 

PART II

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Our Class A common stock trades on the New York Stock Exchange, under the symbol "WWE".  Our Class B common stock is not listed on any exchange.

The following table sets forth the high and the low sale prices per share of our Class A common stock as reported by the New York Stock Exchange and the dividends declared per share of Class A and Class B common stock for the periods indicated:

Fiscal Year 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Quarter Ended

 

 

 

 

 

March 31

 

June 30

 

September 30

 

December 31

 

Full Year

Class A common stock price per share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

High

 

$

17.91 

 

$

17.80 

 

$

23.63 

 

$

21.33 

 

$

23.63 

Low

 

$

9.82 

 

$

13.01 

 

$

15.40 

 

$

15.52 

 

$

9.82 

Class A dividends declared per share

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.48 

Class B dividends declared per share

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.48 

 

Fiscal Year 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Quarter Ended

 

 

 

 

 

March 31

 

June 30

 

September 30

 

December 31

 

Full Year

Class A common stock price per share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

High

 

$

31.98 

 

$

30.39 

 

$

15.88 

 

$

14.68 

 

$

31.98 

Low

 

$

15.31 

 

$

10.55 

 

$

11.40 

 

$

10.76 

 

$

10.55 

Class A dividends declared per share

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.48 

Class B dividends declared per share

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.12 

 

$

0.48 

 

There were 7,916 holders of record of Class A common stock and four holders of record of Class B common stock on February 10, 2016. Vincent K. McMahon, Chairman of the Board of Directors and Chief Executive Officer, controls a substantial majority of the voting power of the issued and outstanding shares of our common stock, and as a result, can effectively exercise control over our affairs.

Our Class B common stock is fully convertible into Class A common stock, on a one for one basis, at any time at the option of the holder. The two classes are entitled to equal per share dividends and distributions and vote together as a class with each share of Class B entitled to ten votes and each share of Class A entitled to one vote, except when separate class voting is required by applicable law. If, at any time, any shares of Class B common stock are beneficially owned by any person other than Vincent McMahon, Linda McMahon, any descendant of either of them, any entity which is wholly owned and is controlled by any combination of such persons or any trust, all the beneficiaries of which are any combination of such persons, each of those shares will automatically convert into shares of Class A common stock.

Our Board of Directors regularly evaluates the Company’s Common Stock dividend policy and determines the dividend rate each quarter. The level of dividends will continue to be influenced by many factors, including, among other things, our liquidity and historical and projected cash flow, our strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our Revolving Credit Facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant from time to time. We cannot assure our stockholders that dividends will be paid in the future, or that, if paid, dividends will be at the same amount or with the same frequency as in the past. Any reduction in our dividend payments could have a negative effect on our stock price.

In September 2011, the Company entered into a $200 million senior unsecured revolving credit facility, which was amended and restated in April 2013, and further amended on May 1, 2014 ("the Revolving Credit Facility").  The Company has never had any borrowings under the Revolving Credit Facility. The Revolving Credit Facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder, and as of December 31, 2015, we are in compliance with the provisions of the Revolving Credit Facility and are not restricted from paying dividends to our stockholders.  The Revolving Credit Facility’s term currently ends in September 2016, and no assurance can be given that an amendment or suitable replacement will be available or economically viable if the Company seeks to renew or replace the facility.  Whether or not our Revolving Credit Facility or replacement is available, we believe we have sufficient liquidity for our operating needs and payment of our dividend in 2016.

 

21


 

Cumulative Total Return Chart

Set forth below is a line graph comparing, for the period commencing December 31, 2010 and ended December 31, 2015, the cumulative total return on our Class A common stock compared to the cumulative total return of the Russell 2000 Index and S&P Movies and Entertainment Index, a published industry index. The graph assumes the investment of $100 at the close of trading as of December 31, 2010 in our Class A common stock, the Russell 2000 Index and the S&P Movies and Entertainment Index and the reinvestment of all dividends.

 

Picture 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Period Ending

Index

 

12/31/10

 

12/31/11

 

12/31/12

 

12/31/13

 

12/31/14

 

12/31/15

World Wrestling Entertainment, Inc.

 

100.00 

 

69.94 

 

62.70 

 

138.02 

 

106.17 

 

157.96 

Russell 2000

 

100.00 

 

95.82 

 

111.49 

 

154.78 

 

162.35 

 

155.18 

S&P Movies & Entertainment

 

100.00 

 

111.34 

 

149.91 

 

233.21 

 

274.77 

 

249.37 

 

 

22


 

Item 6.  Selected Financial Data

The following selected consolidated financial data has been derived from our consolidated financial statements. You should read the selected financial data in conjunction with our consolidated financial statements and related notes and the information set forth under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained elsewhere in this report.

Financial Highlights: (in millions, except per share data)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For the year ended December 31,

 

 

2015 (1)

 

2014 (2)

 

2013 (3)

 

2012 (4)

 

2011 (5)

Net revenues

 

$

658.8 

 

$

542.6 

 

$

508.0 

 

$

484.0 

 

$

483.9 

Operating income (loss)

 

$

38.8 

 

$

(42.2)

 

$

5.9 

 

$

43.2 

 

$

37.0 

Net income (loss)

 

$

24.1 

 

$

(30.1)

 

$

2.8 

 

$

31.4 

 

$

24.8 

Earnings (Loss) per share, basic

 

$

0.32 

 

$

(0.40)

 

$

0.04 

 

$

0.42 

 

$

0.33 

Earnings (Loss) per share, diluted

 

$

0.32 

 

$

(0.40)

 

$

0.04 

 

$

0.42 

 

$

0.33 

Dividends declared per Class A share

 

$

0.48 

 

$

0.48 

 

$

0.48 

 

$

0.48 

 

$

0.72 

Dividends declared per Class B share

 

$

0.48 

 

$

0.48 

 

$

0.48 

 

$

0.48 

 

$

0.60 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As of December 31,

 

 

2015

 

2014

 

2013

 

2012

 

2011

Cash, cash equivalents and short-term investments

 

$

102.4 

 

$

115.4 

 

$

109.4 

 

$

152.4 

 

$

155.8 

Total assets

 

$

409.1 

 

$

382.6 

 

$

378.5 

 

$

381.4 

 

$

378.6 

Total debt

 

$

21.6 

 

$

25.9 

 

$

29.6 

 

$

 —

 

$

1.6 

Total stockholders’ equity

 

$

209.3 

 

$

205.9 

 

$

265.9 

 

$

294.7 

 

$

295.1 

 

(1)

Operating income includes impairment charges on our feature films of $0.5 million (See Note 7 to the consolidated financial statements).  Operating income also includes a $7.1 million non-cash abandonment charge to write-off costs relating to a significant media center expansion project.  These costs, which included architectural, engineering and technical design costs, were incurred several years ago but the expansion was delayed due to the economic uncertainty at the time. Recent changes in our operations further delayed the expansion project. In light of the Company’s current operating model, including the increased production demands of WWE Network and headcount requirements, the Company has made the determination that these plans would not be viable and as such have deemed them abandoned and wrote-off the asset balance associated with the project as a loss on abandonment which is reflected in our Corporate and Other segment (See Note 6  to the consolidated financial statements).

(2)

Operating income includes impairment charges on our feature films of $1.5 million (See Note 7 to the consolidated financial statements) and $4.2 million in restructuring charges of which $2.4 million relates to severance and other costs and $1.8 million relates to the impairment of gamification assets and is included in depreciation and amortization expense. Operating income also includes a $1.6 million adjustment to reduce the carrying value of the former corporate aircraft to its estimated fair value and is included in depreciation expense. Net income includes a $4.0 million impairment of an equity investment and is included in other expense.

(3)

Operating income includes impairment charges on our feature films of $11.7 million (See Note 7 to the consolidated financial statements) and $10.7 million of costs associated with our emerging content and distribution efforts, including WWE Network, partially offset by the positive impact of $3.4 million resulting from the transition of our video game business to a new licensee.

(4)

Operating income includes $8.2 million of costs associated with our emerging content and distribution efforts, including WWE Network, offset by the impact of a $4.4 million tax benefit relating to previously unrecognized tax benefits.

(5)

Operating income includes impairment charges on our feature films of $23.4 million and $4.0 million of costs associated with our emerging content and distribution efforts, including WWE Network.  Results for 2011 do not include amounts for management incentive compensation since the Company did not meet performance targets.

 

 

23


 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion in conjunction with the audited consolidated financial statements and related notes included elsewhere in this report.

Our operations are organized around the four principal activities:

Media Division:

Network

·

Revenues consist principally of subscriptions to WWE Network, fees for viewing our pay-per-view programming, and advertising fees.

Television

·

Revenues consist principally of television rights fees and advertising.

Home Entertainment

·

Revenues consist principally of sales of WWE produced content via home entertainment platforms, including DVD, Blu-Ray, and subscription and transactional on-demand outlets.

Digital Media

·

Revenues consist principally of advertising sales on our websites and third party websites including YouTube, and sales of various broadband and mobile content.

Live Events:

·

Revenues consist principally of ticket sales and travel packages for live events.

Consumer Products Division:

Licensing

·

Revenues consist principally of royalties or license fees related to various WWE themed products such as video games, toys and apparel.

Venue Merchandise

·

Revenues consist of sales of merchandise at our live events.

WWEShop

·

Revenues consist of sales of merchandise on our websites, including through our WWEShop Internet storefront and on distribution platforms, including Amazon.

WWE Studios:

·

Revenues consist of amounts earned from investing in, producing, and/or distributing filmed entertainment.

Corporate & Other:

·

Revenues consist of amounts earned from talent appearances.  Expenses are categorized and presented into two categories comprised of Corporate Support and Business Support. Corporate Support expenses primarily include our corporate general and administrative functions.  Business Support expenses include our sales and marketing functions, include our international sales offices, and talent development function, including the costs associated with our WWE Performance Center, as well as business strategy and data analytics support. Additionally, Corporate and Other includes all intersegment eliminations recorded in consolidation.

 

 

24


 

Results of Operations

The Company presents OIBDA as the primary measure of segment profit (loss). The Company defines OIBDA as operating income before depreciation and amortization (excluding feature film and television production asset amortization and impairments, as well as the amortization of costs related to content delivery and technology assets utilized for WWE Network). The Company believes the presentation of OIBDA is relevant and useful for investors because it allows investors to view our segment performance in the same manner as the primary method used by management to evaluate segment performance and make decisions about allocating resources.  Additionally, we believe that OIBDA provides a meaningful representation of operating cash flows within our segments.

OIBDA is a non-GAAP financial measure and may be different than similarly-titled non-GAAP financial measures used by other companies. A limitation of OIBDA is that it excludes depreciation and amortization, which represents the periodic charge for certain fixed assets and intangible assets used in generating revenues for our business. OIBDA should not be regarded as an alternative to operating income or net income as an indicator of operating performance, or to the statement of cash flows as a measure of liquidity, nor should it be considered in isolation or as a substitute for financial measures prepared in accordance with GAAP.  We believe that operating income is the most directly comparable GAAP financial measure to OIBDA. See Note 19, Segment Information in the accompanying consolidated financial statements for a reconciliation of OIBDA to operating income for the periods presented.

We do not allocate certain costs included in OIBDA of our Corporate and Other segment to the other reportable segments.   Corporate and Other expense primarily includes corporate overhead and certain business expenses related to sales and marketing, including our international offices, and talent development functions, including costs associated with our WWE Performance Center.  These costs benefit the Company as a whole and are therefore not allocated to individual businesses. Revenues from transactions between our operating segments are not material. Included in Corporate and Other are intersegment eliminations recorded in consolidation.

 

25


 

Results of Operations

Year Ended December 31, 2015 compared to Year Ended December 31, 2014

(dollars in millions)

Summary

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015 (1)

 

2014 (2)

 

(decrease)

Net Revenues

 

 

 

 

 

 

 

 

 

 

 

Media Division

 

$

425.4 

 

 

$

339.9 

 

 

25 

%

Live Events

 

 

124.7 

 

 

 

110.7 

 

 

13 

%

Consumer Products Division

 

 

98.4 

 

 

 

78.1 

 

 

26 

%

WWE Studios

 

 

7.1 

 

 

 

10.9 

 

 

(35)

%

Corporate & Other

 

 

3.2 

 

 

 

3.0 

 

 

%

Total

 

 

658.8 

 

 

 

542.6 

 

 

21 

%

 

 

 

 

 

 

 

 

 

 

 

 

OIBDA

 

 

 

 

 

 

 

 

 

 

 

Media Division

 

 

154.4 

 

 

 

75.4 

 

 

105 

%

Live Events

 

 

38.0 

 

 

 

27.8 

 

 

37 

%

Consumer Products Division

 

 

42.8 

 

 

 

32.2 

 

 

33 

%

WWE Studios

 

 

(1.5)

 

 

 

0.5 

 

 

(400)

%

Corporate & Other

 

 

(172.1)

 

 

 

(151.4)

 

 

(14)

%

Total

 

 

61.6 

 

 

 

(15.5)

 

 

497 

%

OIBDA as a percentage of revenues

 

 

%

 

 

(3)

%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Depreciation and amortization

 

 

22.8 

 

 

 

26.7 

 

 

(15)

%

Operating (loss) income

 

 

38.8 

 

 

 

(42.2)

 

 

192 

%

Loss on equity investment

 

 

 —

 

 

 

(4.0)

 

 

100 

%

Investment and other expense, net

 

 

(2.6)

 

 

 

(3.1)

 

 

16 

%

(Loss) income before income taxes

 

 

36.2 

 

 

 

(49.3)

 

 

173 

%

(Benefit) provision for income taxes

 

 

12.1 

 

 

 

(19.2)

 

 

163 

%

Net (loss) income

 

$

24.1 

 

 

$

(30.1)

 

 

180 

%

 

(1)

2015 results include a $7.1 million non-cash abandonment charge to write-off the value of costs related to a media center expansion project that were incurred several years ago but the expansion was delayed due to the economic uncertainty at the time. Recent changes in our operations further delayed the expansion project. In light of the Company’s current operating model, including the increased production demands of WWE Network and headcount requirements, the Company has made the determination that these plans would not be viable and as such have deemed them abandoned and wrote-off the asset balance associated with the project as a loss on abandonment which is reflected in our Corporate and Other segment. 2015 results also include $0.5 million of impairment charges related to our film portfolio, and is reflected in our WWE Studios segment.

(2)

2014 results include the following items impacting comparability: (i) $4.2 million in restructuring charges comprised of $2.4 million related to severance and other costs primarily reflected in Corporate and Other Expense with $0.3 million reflected in our Digital Media segment, and $1.8 million related to the impairment of gamification assets, which is included in Depreciation and amortization expense; (ii) a $4.0 million impairment of an equity investment, which is included in Loss on equity investment; (iii) a $1.6 million adjustment to write-down the carrying value of our former corporate aircraft to its estimated fair value, included in Depreciation and amortization expense; and (iv) $1.5 million of impairment charges related to our film portfolio reflected in our WWE Studios segment.

 

Our Media division revenues increased 25%, primarily due to increased subscription revenue related to the growth of our WWE Network in new and existing territories, and the escalation of television rights fees. Our Live Events segment revenues increased by 13%, primarily driven by additional events and higher average ticket prices. Our Consumer Products division experienced a 26% increase in revenues, primarily driven by higher licensing revenues from our video games. Our WWE Studios segment reflected a 35% decrease in revenues driven by the timing of our film releases and the performance of our movie portfolio.

 

26


 

Media Division

The following tables present the performance results and key drivers for our segments within our Media division (dollars in millions, except where noted):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015

 

2014

 

(decrease)

Revenues-Media Division

 

 

 

 

 

 

 

 

 

 

 

Network

 

$

159.4 

 

 

$

115.0 

 

 

39 

%

Subscriptions

 

$

138.8 

 

 

 

69.5 

 

 

100 

%

Pay-per-view

 

$

20.6 

 

 

$

45.2 

 

 

(54)

%

WWE Classics On Demand (a)

 

$

 —

 

 

$

0.3 

 

 

(100)

%

Monthly subscription price (dollars) (b)

 

$

9.99 

 

 

$

9.99 

 

 

 —

%

Number of paid subscribers at period end

 

 

1,217,100 

 

 

 

816,000 

 

 

49 

%

Domestic

 

 

939,900 

 

 

 

772,000 

 

 

22 

%

International (c)

 

 

277,200 

 

 

 

44,000 

 

 

530 

%

Number of average paid subscribers (d)

 

 

1,139,400 

 

 

 

567,000 

 

 

101 

%

Number of pay-per-view events

 

 

12 

 

 

 

12 

 

 

 —

%

Number of buys from pay-per-view events

 

 

1,403,000 

 

 

 

2,292,000 

 

 

(39)

%

Average revenue per buy (dollars)

 

$

14.68 

 

 

$

19.55 

 

 

(25)

%

Pay-per-view domestic retail price, excluding WrestleMania (dollars)

 

$

44.95 

 

 

$

44.95 

 

 

 —

%

Pay-per-view domestic retail price WrestleMania (dollars)

 

$

59.95 

 

 

$

59.95 

 

 

 —

%

Television

 

$

231.1 

 

 

$

176.7 

 

 

31 

%

Home Entertainment

 

$

13.4 

 

 

$

27.3 

 

 

(51)

%

Gross units shipped

 

 

2,081,400 

 

 

 

2,674,400 

 

 

(22)

%

Digital Media

 

$

21.5 

 

 

$

20.9 

 

 

%

Total

 

$

425.4 

 

 

$

339.9 

 

 

25 

%

 

 

 

 

 

 

 

 

 

 

 

 

Television Ratings

 

 

 

 

 

 

 

 

 

 

 

Average weekly household ratings for RAW

 

 

3.2 

 

 

 

3.4 

 

 

(6)

%

Average weekly household ratings for SmackDown

 

 

2.1 

 

 

 

2.3 

 

 

(10)

%

Average weekly household ratings for Total Divas (E!)

 

 

1.4 

 

 

 

1.3 

 

 

%

 

(a)

This service was discontinued in January 2014.

(b)

This is our pricing for our domestic subscribers.  In certain international territories, subscribers can access WWE Network by other means and/or subscription pricing may vary.

(c)

Metrics reflect subscribers who are direct customers of WWE Network and estimated subscribers under licensed partner agreements, which have different economic terms for WWE Network. The number of subscribers under licensed partner agreements represented approximately 9% of the ending paid total as of December 31, 2015.  The impact of these subscribers on WWE Network results is reflected in WWE Network’s average revenue per subscriber.

(d)

Average subscribers shown for 2014 represent the average level of subscribers for the year ended December 31, 2014 although WWE Network did not launch in the U.S. until February 24, 2014.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015

 

2014

 

(decrease)

OIBDA-Media Division

 

 

 

 

 

 

 

 

 

 

 

Network

 

$

48.4 

 

 

$

(1.8)

 

 

2,789 

%

Television

 

 

97.0 

 

 

 

61.9 

 

 

57 

%

Home Entertainment

 

 

4.6 

 

 

 

15.0 

 

 

(69)

%

Digital Media

 

 

4.4 

 

 

 

0.3 

 

 

1,367 

%

Total

 

$

154.4 

 

 

$

75.4 

 

 

105 

%

OIBDA as a percentage of revenues

 

 

36 

%

 

 

22 

%

 

 

 

 

Network revenues, which include revenues generated by WWE Network and pay-per-view, increased by $44.4 million, or 39%, in 2015 as compared to 2014.  WWE Network revenues increased by $69.3 million, or 100%, in 2015 as compared to 2014, driven primarily by the increase in paid subscribers. During the year ended December 31, 2015, WWE Network had an average of 1,139,400 paid subscribers, compared to an average of 567,000 subscribers in 2014.  WWE Network, which launched on February 24, 2014, is a

 

27


 

24/7 streaming network that provides access to live and scheduled programming, including all 12 of WWE’s live pay-per-view events, as well as access to its comprehensive video-on-demand library.  During the year ended December 31, 2015, there were approximately 1,973,800 gross additions to WWE Network’s subscriber base, offset by churn of 1,572,700 subscribers. Gross additions include unique new subscribers and win-backs (subscribers that previously churned out and subsequently renewed their subscription). The subscription pricing of WWE Network at December 31, 2015 is $9.99 per month with no minimum commitment. The increased revenues generated by WWE Network in 2015 were partially offset by the decline in pay-per-view revenues of $24.6 million, or 54%. This decline was primarily attributable to the launch and continued growth and expansion of WWE Network. Network OIBDA as a percentage of revenues increased to a profit of 30% in 2015 as compared to a loss of 2% in 2014. The margin was positively impacted by the higher revenues in 2015, coupled with lower advertising and customer service costs, which were incurred to support WWE Network’s launch in 2014.

Television revenues, which include revenues generated from television rights fees and advertising, increased by $54.4 million, or 31%, in 2015 as compared to 2014.  Television rights fees in 2015 include approximately $42.8 million in incremental revenues associated with certain key television distribution agreements, which became effective in the fourth quarter of 2014 or the first quarter of 2015.  The increase in revenue was also attributable to the relaunch of Tough Enough, which aired 10 episodes during 2015 and did not take place in 2014.  The Company also recognized incremental revenues in 2015 associated with our streaming service offerings on Hulu.  Television OIBDA as a percentage of revenues increased to 42% in 2015 as compared to 35% in 2014, primarily driven by higher revenues, partially offset by an increase in the costs incurred to produce television programming.

Home entertainment revenues, which include revenues generated from the sale of WWE produced content via home entertainment platforms such as DVD and Blu-Ray discs and digital downloads, decreased by $13.9 million, or 51%, in 2015 as compared to 2014.  The decrease was due to a 22% decline in units shipped and the absence of $4.6 million of minimum guarantees received in 2014 from our former home video distributor.  The decline in DVD and Blu-Ray units shipped reflected reduced shipments of WWE’s titles in response to a declining home entertainment market coupled with the impact of available programming on WWE Network.  Home entertainment OIBDA as a percentage of revenues decreased to 34% in 2015 as compared to 55% in 2014, primarily driven by the decrease in sell-through rates and the absence of the minimum guarantee recognized in 2014.

Digital media revenues increased by $0.6 million, or 3%, in 2015 as compared to 2014, primarily due to increased advertising revenues, including our streaming content on YouTube.  These increases were partially offset by the elimination of our digital pay-per-view product upon launch of WWE Network and discontinuation of our publishing business in the second half of 2014.  Digital media OIBDA as a percentage of revenues increased to 20% in 2015 from 1% in 2014, primarily driven by the absence of our publishing business, which was operating at a loss in 2014 before being discontinued.

 

28


 

Live Events

The following tables present the performance results and key drivers for our Live Events segment (dollars in millions, except where noted):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015

 

2014

 

(decrease)

Revenues- Live Events

 

 

 

 

 

 

 

 

 

 

 

Live events

 

$

122.4 

 

 

$

108.5 

 

 

13 

%

North America

 

$

93.0 

 

 

$

81.8 

 

 

14 

%

International

 

$

29.4 

 

 

$

26.7 

 

 

10 

%

Total live event attendance

 

 

2,055,000 

 

 

 

1,931,000 

 

 

%

Number of North American events

 

 

273 

 

 

 

264 

 

 

%

Average North American attendance

 

 

6,000 

 

 

 

6,000 

 

 

 —

%

Average North American ticket price (dollars)

 

$

53.22 

 

 

$

48.86 

 

 

%

Number of international events

 

 

56 

 

 

 

54 

 

 

%

Average international attendance

 

 

7,300 

 

 

 

6,200 

 

 

18 

%

Average international ticket price (dollars)

 

$

65.10 

 

 

$

75.81 

 

 

(14)

%

Travel packages

 

$

2.3 

 

 

$

2.2 

 

 

%

Total

 

$

124.7 

 

 

$

110.7 

 

 

13 

%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015

 

2014

 

(decrease)

OIBDA-Live Events

 

 

 

 

 

 

 

 

 

 

 

Live events

 

$

36.9 

 

 

$

27.0 

 

 

37 

%

Travel packages

 

 

1.1 

 

 

 

0.8 

 

 

38 

%

Total

 

$

38.0 

 

 

$

27.8 

 

 

37 

%

OIBDA as a percentage of revenues

 

 

30 

%

 

 

25 

%

 

 

 

 

Live events revenues, which include revenues from ticket sales and travel packages, increased by $14.0 million, or 13%, in 2015 as compared to 2014.  Revenues from our North America live events business increased by $11.2 million, or 14%, primarily due to higher average ticket prices, including WrestleMania and nine additional events.  Revenues from our international live events business increased by $2.7 million, or 10%, primarily due to higher attendance and two additional events.  These increases were partially offset by lower average ticket prices, which were primarily driven by unfavorable changes in exchange rates. Also contributing to the overall increase in revenues was the impact of the expanded touring schedule for the Company’s emerging NXT brand.  Live events OIBDA as a percentage of revenues increased to 30% in 2015 as compared to 25% in 2014, driven primarily by the impact of the increase in revenue.

 

29


 

Consumer Products Division

The following tables present the performance results and key drivers for our segments within our Consumer Products division (dollars in millions, except where noted):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015

 

2014

 

(decrease)

Revenues-Consumer Products Division

 

 

 

 

 

 

 

 

 

 

 

Licensing

 

$

48.9 

 

 

$

38.6 

 

 

27 

%

Venue merchandise

 

 

22.4 

 

 

 

19.3 

 

 

16 

%

Domestic per capita spending (dollars)

 

$

10.54 

 

 

$

9.58 

 

 

10 

%

WWEShop

 

 

27.1 

 

 

 

20.2 

 

 

34 

%

Average WWEShop revenues per order (dollars)

 

$

45.87 

 

 

$

47.56 

 

 

(4)

%

Total

 

$

98.4 

 

 

$

78.1 

 

 

26 

%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase

 

 

2015

 

2014

 

(decrease)

OIBDA-Consumer Products Division

 

 

 

 

 

 

 

 

 

 

 

Licensing

 

$

28.8 

 

 

$

21.0 

 

 

37 

%

Venue merchandise

 

 

8.9 

 

 

 

7.7 

 

 

15 

%

WWEShop

 

 

5.1 

 

 

 

3.5 

 

 

47 

%

Total

 

$

42.8 

 

 

$

32.2 

 

 

33 

%

OIBDA as a percentage of revenues

 

 

44 

%

 

 

41 

%

 

 

 

 

Licensing revenues increased by $10.3 million, or 27%, in 2015 as compared to 2014, driven largely by the improved performance of our video games of $10.8 million, partially offset by lower licensing revenues from our collectibles licenses.  The increased performance of our video games in 2015 is derived from both higher unit sales of our franchise game, WWE2K15, and a WWE branded game, WWE SuperCard. Licensing OIBDA as a percentage of revenues increased to 59% in 2015 as compared to 54% in 2014, primarily due to a decrease in promotional costs and the increase in revenues. In 2014, we recorded approximately $2.1 million of promotional costs associated with Slam City webisodes produced to support a line of toys with Mattel.  There were no similar costs in 2015.

Venue merchandise revenues increased by $3.1 million, or 16%, in 2015 as compared to 2014, primarily due to a  10% increase in domestic per capita merchandise spending and the impact of additional events. Venue merchandise OIBDA as a percentage of revenues was essentially flat at approximately 40% in the periods presented.

WWEShop revenues increased by $6.9 million, or 34%, in 2015 compared to 2014, due to a 39% increase in the volume of online merchandise sales to approximately 590,000 orders. Orders increased primarily due to the impact of increased marketing and improved product assortment, as well as increased revenue from our international E-commerce business.  This increase was partially offset by a 4% decline in the average revenue per order to $45.87 in 2015.  WWEShop OIBDA as a percentage of revenues increased to 19% in 2015 as compared to 17% in 2014 due to the increase in revenues.

 

WWE Studios

WWE Studios revenues decreased $3.8 million, or 35%, in 2015 as compared to 2014. The decrease in film revenue is reflective of both the timing of our film releases and the performance of previously released filmsWe released six films in 2015 as compared to seven films in 2014.  As we typically participate in a film’s results subsequent to our distributor’s recoupment of costs, there is a lag between a film’s release and its impact on revenue. WWE Studios revenues of $7.1 million in 2015 include $2.5 million from film releases in 2014, with prior releases contributing the remainder of film revenues. WWE Studios revenue of $10.9 million in 2014 benefited from the strong performance of Scooby Doo! WrestleMania Mystery,  which was released in the first quarter of 2014.  Additionally, 2014 results included $3.8 million in revenue due to the continued strong performance associated with The Call, a 2013 release.  WWE Studios OIBDA decreased $2.0 million in 2015 as compared to 2014, as reduced revenues in the current year were partially offset by reduced impairment charges. The Company recorded $0.5 million of impairment charges in 2015 as compared to $1.5 million recorded in 2014.

At December 31, 2015, the Company had $26.4 million (net of accumulated amortization and impairment charges) of Feature Film Production Assets capitalized on its Consolidated Balance Sheet, of which $15.3 million is for films in-release, $8.0 million is for films in production and the remaining $3.1 million is for films that are completed, pending release, or developmental projects. We

 

30


 

review and revise estimates of ultimate revenue and participation costs at the end of each reporting quarter to reflect the most current information available. If estimates for a film’s ultimate revenue and/or costs are revised and indicate a significant decline in a film’s profitability, or if events or circumstances change that would indicate we should assess whether the fair value of a film is less than its unamortized film costs, we calculate the film's estimated fair value using a discounted cash flows model. If fair value is less than unamortized cost, the film asset is written down to fair value. 

 

Corporate & Other

We do not allocate to our operating segments certain operating expenses that benefit the Company as a whole. We have categorized and presented our Corporate & Other expenses into two categories comprised of Corporate Support and Business Support.  Corporate Support represents corporate functional overhead expenses, which include finance and accounting, corporate executive offices, legal, facilities, information technology, and human resources.  Business Support represents cross functional support to assist in our revenue generating business activities, and includes our sales and marketing functions, including our international sales offices, and talent development functions, including costs associated with our WWE Performance Center, as well as business strategy and data analytics support. The presentation of Corporate & Other expenses in these two categories provides further details on the primary composition of our Selling, general and administrative expenses as presented in our Consolidated Statements of Operations as the majority of Selling, general and administrative expenses are comprised of expenses from our Corporate & Other segment. 

The following table presents the financial results for our Corporate and Other segment (dollars in millions):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For the year ended December 31,