X0306 4 2015-12-04 0 0001091801 MARTHA STEWART LIVING OMNIMEDIA INC MSO 0001521929 Pollack Patricia 601 WEST 26TH STREET NEW YORK NY 10001 0 1 0 0 Sr. Executive Vice President Class A Common Stock, par value $0.01 2015-12-04 4 D 0 12768 0.00 D 0 D Restricted Stock Units 2015-12-04 4 D 0 6510 0.00 D Class A Common Stock, par value $0.01 6510 0 D Stock Options (Right to Buy) 3.95 2015-12-04 4 D 0 20000 0.00 D Class A Common Stock, par value $0.01 20000 0 D Stock Options (Right to Buy) 5.48 2015-12-04 4 D 0 15000 0.00 D Class A Common Stock, par value $0.01 15000 0 D Stock Options (Right to Buy) 1.96 2015-12-04 4 D 0 37500 0.00 D Class A Common Stock, par value $0.01 37500 0 D Disposed pursuant to the transactions contemplated under the Agreement and Plan of Merger, dated as of June 22, 2015, as amended, by and among Sequential Brands Group, Inc. ("Sequential"), Martha Stewart Living Omnimedia, Inc. (the "Company"), Singer Madeline Holdings, Inc. (which was renamed Sequential Brands Group, Inc. and is the successor issuer to Sequential and the Company as of the effective time)("Holdings"), Madeline Merger Sub, Inc. and Singer Merger Sub, Inc. (the "Merger Agreement"). In accordance with the Merger Agreement and the transactions contemplated therein, at the effective time of the merger transactions, Ms. Pollack was entitled to receive merger consideration valued at $6.15 per share. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock. Pursuant to the Merger Agreement, these restricted stock units were cancelled and converted into a right to receive a cash payment of $6.15 per share of Class A Common Stock subject to the restricted stock unit. Pursuant to the transactions contemplated under the Merger Agreement, these options were cancelled in exchange for a cash payment representing the difference between the exercise price of the option and the merger consideration of $6.15 per share. The disposition of the referenced securities of the Company by the reporting person was made as a result of the business combination of the Company and Sequential Brands Group, Inc. with and into wholly owned subsidiaries of Holdings, Singer Merger Sub, Inc. and Madeline Merger Sub, Inc., respectively, which mergers were consummated on December 4, 2015. As a result of such mergers the Company ceased to be a publicly traded company with Holdings becoming the successor issuer to both the Company and Sequential Brands Group, Inc. The disposition of all such securities by the reporting person was approved and exempted pursuant to Rule 16b-3 under the Securities Exchange Act of 1934, as amended. /s/Allison Hoffman Attorney-in-fact for Patricia Pollack 2015-12-04