SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Jacques Allison

(Last) (First) (Middle)
601 WEST 26TH STREET
9TH FLOOR

(Street)
NEW YORK NY 10001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
MARTHA STEWART LIVING OMNIMEDIA INC [ MSO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/13/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock, par value $0.01 03/13/2012 S 6,242 D $4.23(1) 10,080 D
Class A Common Stock, par value $0.01 03/13/2012 M 9,375 A $1.96(1) 19,455 D
Class A Common Stock, par value $0.01 03/13/2012 S 9,375 D $4.23 10,080 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Options (Right to Buy) $1.96 03/13/2012 M 9,375 (2) 02/28/2019 Class A Common Stock, par value $0.01 9,375 $0.00 9,375 D
Restricted Stock Units (3) 03/01/2013 03/15/2013 Class A Common Stock, par value $0.01 5,000 5,000 D
Stock Options (Right to Buy) $3.95 (4) 02/28/2021 Class A Common Stock, par value $0.01 25,000 25,000 D
Stock Options (Right to Buy) $5.48 (5) 02/28/2020 Class A Common Stock, par value $0.01 7,000 7,000 D
Stock Options (Right to Buy) $7.04 08/15/2011 03/02/2015 Class A Common Stock, par value $0.01 30,000 30,000 D
Explanation of Responses:
1. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.20 to $4.244 per share. The reporting person undertakes to provide to Martha Stewart Living Omnimedia, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
2. 9,375 shares of this option vested and became exercisable on each of March 2, 2011 and March 2, 2012. An additional 9,375 shares will vest and become exercisable on March 2, 2013.
3. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock.
4. 33% of this option will vest and become exercisable on each of March 1, 2012 and March 1, 2013. The remaining 34% will vest and become exercisable on March 1, 2014.
5. This option vests ratably on each of the first, second, third and fourth anniversaries of the date of the grant, which was March 1, 2010.
Remarks:
/s/ Margo Drucker Attorney-in-fact for Allison Jacques 03/15/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.