BASIS OF PRESENTATION (Details) (USD $)	9 Months Ended
	Apr. 30, 2014 item	Feb. 19, 2014 Signet Zale Corporation	Apr. 30, 2014 Fine Jewelry item	Apr. 30, 2014 Specialty retail jewelry stores item	Apr. 30, 2014 Kiosk stores item
Basis of Presentation
Number of stores				1,013	616
Number of core national brands			3
Number of regional brands			2
Number of reportable segments	3
Number of subsidiaries engaged in providing credit insurance to credit customers	3
Share price (in dollars per share)		$ 21