GOODWILL (Details) (USD $)	12 Months Ended		6 Months Ended					6 Months Ended
	Jul. 31, 2013	Jul. 31, 2012	Jan. 31, 2013 Level 3	Jan. 31, 2013 Level 3 Minimum	Jan. 31, 2013 Level 3 Maximum	Jan. 31, 2013 Peoples Jewellers	Jul. 31, 2013 Peoples Jewellers	Jan. 31, 2013 Piercing Pagoda	Jul. 31, 2013 Piercing Pagoda
GOODWILL
Impairment of goodwill						$ 0		$ 0
Goodwill	98,372,000	100,544,000					79,000,000		19,400,000
Percentage of excess of fair value of goodwill over carrying value, to be considered for potential impairment						20.00%		59.00%
Cash flow projection period used as an input in calculating fair value of goodwill			5 years
Terminal year growth rates used as an input in calculating fair value of goodwill (as a percent)			2.00%
Discount rates based on a weighted average cost of capital used as an input in calculating fair value of goodwill (as a percent)				15.30%	17.50%
Changes in the carrying amount of goodwill
Goodwill, beginning of period	100,544,000	104,620,000					79,000,000		19,400,000
Foreign currency adjustments	(2,172,000)	(4,076,000)
Goodwill, end of period	$ 98,372,000	$ 100,544,000					$ 79,000,000		$ 19,400,000