SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 6) (Merchandise purchases, Supplier concentration risk)	12 Months Ended
Jul. 31, 2013	Jul. 31, 2012
Concentrations of Business and Credit Risk
Percentage of merchandise requirements that were assembled by internal manufacturing organization	13.00%	16.00%
Top five vendors
Concentrations of Business and Credit Risk
Concentration risk (as a percent)	22.00%	22.00%
Number of significant vendors disclosed as concentration risk	5	5
Maximum percentage of purchases from any single vendor	10.00%	10.00%

For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 825

-SubTopic 10

-Section 50

-Paragraph 21

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-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13537-108611

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 275

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Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 825

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-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13531-108611

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 275

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-Section 50

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-URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6351-108592

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